Building a Personal Portfolio

Tired of employers not seeing your value? The "Portfolio Strategy" will fix that (in 7 simple steps): [Context] Companies hire people for one reason: They believe they'll bring the most value to the role. Resumes, cover letters, and LinkedIn are traditional ways to illustrating that value. But they're not the best. If you're struggling to see results with them? You need a portfolio. 1. Choose Your Platform First, choose the place where you'll host your content. I recommend a place that: - Allows you to create the way you want - Maximizes your visibility If you're job searching, it's tough to beat LinkedIn. Medium is another solid option. 2. Identify Your Target Companies Next, brainstorm your list of target companies. You're going to be researching them and creating value that's directly tied to their goals, challenges, and vision. I recommend starting with 3-5. Bonus points if they're in the same industry. 3. Align Your Projects Start with one company. Research the heck out of it from a high level. Then dive deeper into researching the specific product and team you're targeting. Your goal is to identify: - Goals -Challenges - Initiatives Learn as much as you can about them. 3a. Align Your Projects (Examples) Marketer? Perform site audits and recommend 3 ways for companies to get more leads. Software Engineer? QA your favorite apps / tools to identify bugs or improvements. Graphic Designer? Refresh the branding for your favorite products. 4. Map Out The Process Start with your methodology: Why this company / product? Break down your research, brainstorming, and solution process. Find and include reputable data. Project outcomes / ROI if you can. Finally, make a compelling case. Don’t just summarize, sell! 5. Show Your Work Now turn that process into content! Write up a "case study" showing: - The problem / opportunity - How you identified it - Your solution(s) - How you came up with them - The process for implementing them When it's ready, hit publish! 6. Share Your Work Now your case study is out in the world! First, add it to your LinkedIn featured section. Next, break it down into bite sized pieces of content. Start writing posts around: - Your research process - Your solutions process - Insights you came across - Etc 7. Systematize It This works best when you consistently work at it. Create a daily schedule and commit to it. Before you know it, you’ll have a body of work that includes *real* results and clearly illustrates your value. That’s going to get you hired!

I’ve been interviewing candidates for a new role and there’s one thing I’ve seen 90% of them struggle with: sharing the story of their career achievements. But don’t worry—I’ve got a simple hack that can help you overcome it: ✏️ Create a monthly ritual to review and document every significant work win, and turn each into a mini-case study. Documenting your wins regularly will save you HOURS when you prep for your next interview—plus it’s great fodder for: ⤷ your annual performance review ⤷ your 1x1s with your manager ⤷ your resume Here’s my 3-step process: 1️⃣ Weekly Check-in: Turn work ➡️ wins ⤷ Start a weekly habit of documenting your wins (grab my free template in the comments). ⤷ Block 30 minutes on your calendar every Friday to hold yourself accountable. ⤷ Ask yourself, “What did I accomplish this week that moved the needle?”   2️⃣ Monthly Recap: Turn wins ➡️ headlines ⤷ Identify 1–2 significant achievements and summarize them using this formula: [Action Verb] + [Specific Metric] + [Timeframe] + [Business Impact] ⤷ Make a bullet-point list (so you can stay organized and repurpose it for your resume later!) ⤷ Include dates and timelines for your own records—you’ll use them in step 3.   3️⃣ Quarterly Story-Building: Headlines ➡️ stories ⤷ Identify your top 3 quarterly wins. ⤷ Start a fresh document and map out each of those wins using the STAR method: ️ ⭐ Situation: What was the context? ️⭐ Task: What was your specific responsibility? ⭐ Action: What steps did you take? ⭐ Result: What measurable outcome did you achieve? ⤷ Ask AI to help you share that information as a story. Here’s the prompt I like to use: ✍ Can you help me turn this achievement into a story using the STAR framework for an upcoming interview for a [title here] role? Please keep it concise. [paste win]   Here’s what this looks like in action 👇 ⤷ Weekly win: March ’23 → Decreased CPA by 28% & increased conversion by 15% ⤷ Monthly recap: Optimized paid search campaigns in March 2023 that decreased CPA by 28% while increasing conversions by 15%, resulting in higher profit margins for the company. ⤷ Quarterly story: When I joined the marketing team in January 2023, our paid search campaigns were generating leads but at a high CPA, with budget constraints approaching in Q2.I was tasked with reducing CPA without sacrificing lead volume. In March 2023, I audited our campaigns and implemented three key changes: restructured ad groups with tightly-themed keywords, refined match types with strategic negative keywords, and A/B tested value-focused ad copy. By month-end, these optimizations decreased cost-per-acquisition by 28% while increasing conversion volume by 15%, saving budget and creating a scalable framework for future campaigns. What are your tips for storytelling in your interviews? I’d love to hear them. 

The Promotion Secret Most Professionals Discover Too Late   In over two decades of executive recruitment, I've observed a pattern among professionals who consistently advance in their careers versus those who stagnate despite equal talent and effort.   The difference? Strategic documentation of achievements, what I call a professional "brag book."   This isn't about boasting. It's about recognizing the reality of corporate decision-making: in quarterly review cycles and fast-paced environments, even exceptional work becomes invisible without proper documentation.   Your comprehensive brag book should include:   1️⃣ Achievement Portfolio: Concrete evidence of promotions, awards, successful projects, and initiatives that demonstrate your ability to deliver results   2️⃣ Quantifiable Impact: Specific metrics that translate your efforts into business value; revenue generated, costs reduced, efficiency improved, or risks mitigated   3️⃣ External Validation: Preserved testimonials from clients, acknowledgments from leadership, and formal recognition that provides third-party credibility   4️⃣ Leadership Moments: Documented instances where you identified problems independently and implemented solutions beyond your job description   The professionals I place in competitive positions understand a fundamental truth about organizational dynamics: visibility strategically created through documented evidence consistently outweighs undocumented effort, regardless of quality.   Update your brag book quarterly and bring it with you to performance discussions. Make it impossible for decision-makers to overlook your value when advancement opportunities arise.   Sign up to my newsletter for more corporate insights and truths here: https://lnkd.in/ei_uQjju   #deepalivyas #eliterecruiter #recruiter #recruitment #jobsearch #corporate #careeradvancement #workplacesurvival #selfadvocacy #careerstrategist

Let me ask you this: Does your portfolio reflect the work you actually want to be hired to do? If your answer is, “Yeah! I want to be an instructional designer!” ...that’s not what I mean. I’m talking about the kind of instructional designer you want to be. Do you want to design courses? Build systems? Lead strategy? Improve performance? Facilitate change? Because here’s the thing…most portfolios default to the same stuff: ✅ Storyline modules ✅ Rise demos ✅ Job aids about the ADDIE process And that’s totally fine (minus the ADDIE job aid)....if that’s the kind of work you want to do. But not every ID role involves eLearning. Not every L&D professional is a course creator. And not every portfolio needs to be packed with eLearning examples. Your portfolio isn’t just a box to check. It’s a positioning tool. A statement. A signal. It should help you attract the kind of work that lights you up, and quietly filter out the stuff that doesn’t. Ya know, when I built my first portfolio, I learned this the hard way. I thought the goal was to showcase everything I was capable of. So I loaded it up: presentations I’d designed, facilitator guides I’d created, eLearning courses I’d built, videos I’d edited—everything. My thinking at the time was: “The more I include, the more capable I’ll look.” But what actually happened? Hiring managers couldn’t tell what I specialized in. And I kept getting inquiries about work I didn’t even want to do. That experience taught me a valuable lesson: Your portfolio mirrors your focus. Get specific, or get overlooked. So if your goal is to land work you enjoy and work you’re great at, then your portfolio has to tell that story. Show the kind of work you want to be hired for. Be intentional. Be specific. And don’t be afraid to leave things out. Because clarity isn’t limiting, it’s powerful. 👉 If you want to see what it looks like to build a portfolio without any eLearning examples, check out my latest video with the link down in the comments! Have a great week! 👋 Tim #eLearning #InstructionalDesign #LearningAndDevelopment

Your portfolio might be missing these underrated elements. Most people focus on polished case studies and pretty visuals. But what actually makes a recruiter pause and think “I want to talk to this person” are the things you don’t usually see. Here are 4 to start adding. 1️⃣ Show your decision trade-offs Don’t just show the final design. Show the fork in the road. What options did you consider, and why did you choose the one you did? Side-by-side screenshots + a short explanation = proof of your critical thinking. 2️⃣ Highlight collaboration moments Portfolios often read like solo projects, but hiring managers want to see you as a teammate. Call out where a PM, dev, or researcher’s input shifted the outcome. Add a quick “before & after” to show the impact of collaboration. 3️⃣ Call out constraints Great design isn’t created in a vacuum. Were you working under a tight deadline? Legacy tech? Limited resources? Own it. Explain how you adapted your solution within the real-world boundaries. That’s what makes your work practical and credible. 4️⃣ Add a “What I’d do differently” section Reflection shows growth. Wrap up each case study with 2–3 quick bullets: what worked, what you’d approach differently, and what you learned. It signals self-awareness without undermining your work. These details don’t just show your work, they show how you work. Now, let’s turn this into a community resource 👇 If you’ve got a portfolio you’re proud of (or one in progress!), drop it in the comments so we can start building a list for visibility and inspiration!

Looking for a job? Build a portfolio. Not just a résumé. If I were job hunting in 2025, here’s what I’d do. Build ONE great portfolio project in the next 30 days. Something that shows - not tells - your skill, thought process, and creativity. I say this as someone who's also hired half a dozen people in the past 2 years. There's too much noise out there. You've got to find a way to stand out. Here are 3 roles and 3 portfolio projects you can build in the next 30 days to stand out: 👩🏽💻 1. Product Manager Build: A new feature for an app you love → Pick a product (Spotify, Notion, Duolingo) → Design a new feature: user problem → solution → wireframes → Write a PRD (problem, KPIs, edge cases, success metrics) One of the most creative ways I've seen a friend get an interview was this: He mocked up a "Spotify Social Listening" feature - then sent it to Spotify PMs. This got him an immediate response and interview. Tool stack: Notion, Figma, Canva, ChatGPT, Whimsical 📱 2. UX/UI Designer Build: A 2-week redesign challenge → Pick a real-world flow that sucks (e.g. booking train tickets on IRCTC lol or the entire Goodreads web app) → Interview a few users (just ask around within your friends) → Redesign the flow with better UX → Share your case study on Behance or your website Write a post on the entire process you followed. Tool stack: Figma, Maze, Framer, Medium 📊 3. Data Analyst Build: A dashboard + case study → Choose a public dataset (NYC taxi data, Netflix ratings, upcoming Indian startups) → Clean + analyze it using SQL/Python → Build a dashboard in Tableau or Power BI → Publish your insights + charts as a case study Once again, write a post on the entire process you followed. Tool stack: SQL, Python, Tableau, Canva, Medium ... It's easy to get stuck in the rut of applying to jobs every day. Try something a tiny bit different... and you can easily stand out from the noise. Best of luck! 🌿 Found this useful? Repost it to help someone who’s job hunting. 🟢 Want a free guide to acing your first PM interview? Comment below “portfolio” below and I’ll send it over. :)

I have reviewed 100+ portfolio projects. If you want employers to hire you even without experience, Make sure your project does these 𝟲 things. A great portfolio isn’t just a collection of skills It’s a showcase of how you solve real problems. This is what makes a portfolio project stand out: => 𝗜𝘁 𝘁𝗲𝗹𝗹𝘀 𝗮 𝘀𝘁𝗼𝗿𝘆 Every strong project follows a simple arc: Problem → Solution → Impact. Make it clear what challenge you tackled, how you solved it, and the results. => 𝗜𝘁 𝘀𝗼𝗹𝘃𝗲𝘀 𝗮 𝗿𝗲𝗮𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 The best projects come from real-world problems. Current events: Can you analyze a trending issue? (e.g., election results, COVID trends, mask effectiveness) Daily annoyances: What problem do you wish someone would solve? Do it yourself. => 𝗜𝘁 𝘀𝗵𝗼𝘄𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝘁𝗵𝗶𝗻𝗸 Good projects highlight your decision-making and problem-solving. Where did you pivot? What obstacles did you overcome? Show your process. => 𝗣𝗮𝘀𝘀𝗶𝗼𝗻 𝗺𝗲𝗲𝘁𝘀 𝗽𝗿𝗼𝗳𝗶𝘁 The best projects happen where interest meets impact. Find a topic you enjoy, just make sure it’s valuable to potential employers. => 𝗜𝘁 𝘀𝗽𝗲𝗮𝗸𝘀 𝗳𝗼𝗿 𝗶𝘁𝘀𝗲𝗹𝗳 A great project saves you time in interviews. If it’s well-structured, you’ll only need to explain the context once. The results will do the rest. => 𝗜𝘁’𝘀 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 (𝗳𝗼𝗿 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝘁𝘀/𝗦𝗰𝗶𝗲𝗻𝘁𝗶𝘀𝘁𝘀) Go beyond basic analysis and build interactive dashboards (Tableau, Power BI, Streamlit). Let your audience explore the data. A good portfolio project isn’t just technical It proves you can solve meaningful problems. Follow me, Jaret André to land the job you want 10x faster.

Career advice I’d give my younger self: Keep a record of your wins Document your accomplishments as you go - not just what you did, but the real impact. (Keep this in a personal repository, not at work.) Most of us move from project to project, thinking we’ll remember the details when we need them. Then, when it’s time for a job search or a performance review, we struggle to articulate our impact. Instead, whenever you start a new project, ask yourself: “How will my future self talk about this?” Think in terms of a story - a problem worth solving, a difficult and challenging solution, and a meaningful transformation. You don’t have to wait until the project is finished to start writing it. Step 1: The problem What problem are you solving? A (business) problem worth solving has the problem itself, which lead to symptoms that, if they aren't addressed, can lead to disaster. For example, you might be replacing a legacy workflow. The old workflow is slow and includes manual steps. This results in errors and customer dissatisfaction, which leads to financial risk (due to errors) and churn, resulting in stagnant revenue and declining market share. You'll get more insight over time, but just start at the start. Write down what you know. Step 2: Document the outcomes you (or your leadership) are expecting or hoping for You may not know the final impact yet, but you have a hypothesis. What will change if your project succeeds? More revenue? Higher efficiency? Customer satisfaction improvements? Write that down. The transformation is often the opposite of the problem: if revenue is stagnant, the goal is growth. If churn is rising, the goal is retention. Define the ideal outcome early. Step 3: Capture the key components of the solution As technologists, we naturally document what we built. That’s fine, but remember—hiring managers and execs care less about features and more about impact. And how you collaborated and persuaded stakeholders to create and keep alignment. Step 4: Update your story as you go As your project progresses, go back and update: ✔ What you learned about the real problem ✔ Changes in your approach ✔ The actual results once customers started using your solution Often, the results blossom in unexpected ways - leading to social proof like customer stories, awards, or internal recognition. Capture those. These stories become the basis of a resume that gets interviews and they're great for performance reviews.

LinkedIn isn’t just another social platform. It’s the world’s largest professional stage. Yet, many executives hesitate to post or share ideas because of one nagging thought: “What will my employer think?” If that’s you, here’s a question to consider: Are you building a legacy for your company or for yourself? 👉 Research shows that professionals with a strong personal brand are 40% more likely to attract new opportunities and 10x more likely to be seen as thought leaders (source: LinkedIn). 👉 Companies with visible, engaged leaders on LinkedIn see a 58% increase in employee engagement and build stronger trust with their customers (source: Hootsuite). So why the fear? For many, it’s the worry that posting could send the wrong message, that it might look like you’re job searching or stepping out of line. But here’s the truth: I keep telling my clients: Your LinkedIn is yours, not your company’s. It’s a direct reflection of your leadership, your expertise, and your career narrative. When you share your insights, experiences, and even your challenges, you’re doing more than posting, you’re showcasing: -Your ability to think critically about industry trends. -Your leadership style and how you approach complex problems. -Your vision for the future. -It’s no longer just a résumé; it’s your professional reputation. And to employers: The smartest companies know this isn’t a threat, it’s an opportunity. Leaders who build their personal brands amplify the brand of their organization. A strong personal brand makes your leadership team (and by extension, your company) more credible, innovative, and relevant in today’s competitive marketplace. So, to my clients and friends: If you’ve been holding back because of fear or uncertainty, it’s time to rethink. The silence isn’t serving you. Start small: > Share a thought about a recent business challenge. > Comment on a trend shaping your industry. > Celebrate a win that highlights your team’s success. > You don’t need to post every day or “go viral”, you just need to show up. In the long run, your voice is your greatest leadership tool. Own it. Build it. And let it work for you. What’s stopping you from stepping into the LinkedIn spotlight? I’d love to hear your thoughts. #Leadership #PersonalBranding #CLevelExecutives #LinkedIn #CareerDevelopment

Lately, my feed has been full of green banners. Every week, people reach out—former colleagues, friends of friends, folks I’ve never even met. All asking the same thing: “How do I tell my story in a way that actually gets attention?” Not just attention. Traction. Because a résumé doesn’t always cut it. A list of job titles can’t explain how you’ve grown. And in a market like this, where qualified people are getting ghosted, the only way to stand out is to show how you’ve changed. That’s why I use the C.O.R.E. Framework when helping others rewrite their narrative. At the center of every great story is change. This helps you tell yours with more clarity, confidence, and connection. ⸻ 🖼 Context What did life look like before the shift? What were you focused on? What did success mean to you back then? 💥 Obstacle What disrupted that world? A layoff. A restructure. Burnout. This is the moment that forced you to rethink your path. 🧗 Rebuild What did you do next? The messy middle. The experiments. The reflection. This is where the growth lives—and where most people give up. 🌱 Emerge What did you learn? What changed in you? And how does that change make you more valuable now? Here’s a quick example: Context: I was leading an L&D team focused on completions and compliance. Training was seen as a checkbox, not a business driver. Obstacle: A company reorg forced us to tie learning to performance outcomes. Our usual metrics didn’t hold up anymore. Rebuild: I shifted gears—interviewed stakeholders, aligned programs to behavioral goals, and embedded learning into the flow of work. Emerge: Now, I approach learning as a lever for change, not just knowledge transfer. That mindset shift transformed how I lead—and how I deliver results. You don’t need a perfect résumé. You need a clear story. One that starts with change, and ends with purpose. #CareerStorytelling #Reinvention #JobSearchStrategy #ProfessionalBranding #OpenToWork #LearningDesign #CareerGrowth