as in profitable
yielding a profit
the new manager's mission was to turn the failing store into a lucrative operation
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Recent Examples of lucrative
After months of limbo, the new owners did not have a detailed plan ready, whether that was replacing manager Steve Bruce or bringing in lucrative sponsorship deals.
—
Chris Waugh, The Athletic, 19 Feb. 2025
Though Higgins and the Bengals are reportedly working on a long-term deal, this new increase could lead to many teams potentially offering him a far more lucrative deal.
—Dan Perry, Newsweek, 19 Feb. 2025
But the franchise tag for his position will factor in those lucrative left tackle deals.
—Sam McDowell, Kansas City Star, 19 Feb. 2025
Putin’s reckless gamble in Ukraine demonstrated his willingness to sacrifice lucrative economic ties to Europe for glory.
—Sergey Radchenko, Foreign Affairs, 18 Feb. 2025
See All Example Sentences for lucrative
Cite this Entry
“Lucrative.” Merriam-Webster.com Thesaurus, Merriam-Webster, https://www.merriam-webster.com/thesaurus/lucrative. Accessed 1 Mar. 2025.
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