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Duration 14 hours (2 days)
Course Outline
Mastering Prompting with ChatGPT
- Introduction to ChatGPT and the basics of prompt engineering
- Content generation tasks: drafting emails, summaries, reports, and concepts
- Automating routine tasks via customized prompts in ChatGPT
Leveraging Google AI Ultra (Gemini) in Professional Settings
- Getting started with Gemini in Google Docs, Sheets, and Gmail
- Real-time writing support, summarization, and data analysis
- Enhancing collaborative workflows with AI assistance within the Google ecosystem
AI-Driven Image and Video Creation
- Overview of key platforms: Adobe Firefly, Runway ML, Canva Magic Studio
- Producing and refining AI-generated visuals for presentations and marketing campaigns
- Creating video content using text-to-video technologies
AI Integration in Microsoft 365 (Copilot)
- Microsoft Copilot functionalities in Word, Excel, and Outlook
- Document summarization and communication drafting
- Data visualization and spreadsheet automation using Copilot
Cybersecurity and Ethical AI Practices
- Addressing data privacy and risks associated with AI-generated content
- Best practices for responsible AI utilization within organizations
- Navigating compliance requirements and risk mitigation strategies
Applied AI Scenarios in Creative Processes
- AI-supported ideation for communication teams
- AI-enabled design iteration and prototyping
- Case studies featuring video production and social media content creation
Accessible and Free AI Tools for Everyday Tasks
- Exploring tools with free tiers (e.g., Notion AI, Grammarly, DALL·E, Canva AI)
- Strategies for selecting tools based on specific workplace requirements
- Guided experimentation and hands-on discovery
Recap and Future Steps
Requirements
- Familiarity with essential office software such as Microsoft 365 and Google Workspace
- Experience in digital communication or content creation processes
- Basic knowledge of online tools and cloud-based platforms
Target Audience
- Communication specialists
- Graphic designers and multimedia producers
- Content creators and digital marketing teams