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Course Outline
Defining the Target Market
- Comprehending audience personas
- Techniques for market research
- Identifying the social media behaviors of prospective customers
Choosing the Appropriate Social Media Platforms
- Evaluating platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.)
- Aligning business objectives with platform capabilities
- Optimizing profiles to maximize engagement
Formulating a Social Media Strategy
- Establishing content pillars and defining content types
- Developing a content calendar and scheduling posts
- Balancing organic and paid content efforts
Competitor Analysis
- Identifying primary competitors
- Evaluating their social media strategies
- Utilizing insights to gain a competitive edge
Creating and Managing Paid Ads
- Overview of social media advertising
- Setting up ad campaigns and defining audience targets
- Monitoring ad performance and making optimizations
Community Moderation and Engagement
- Best practices for interacting with followers
- Managing negative feedback and complaints
- Promoting user-generated content and community interaction
Social Media Crisis Management
- Recognizing early signs of potential crises
- Creating a comprehensive crisis response plan
- Preserving brand trust during high-pressure situations
Evaluating Success Through Social Media Metrics
- Key performance indicators (KPIs) for social media
- Utilizing analytics tools to monitor progress
- Refining strategies based on data-driven insights
Social Media Policies and Ethics
- Drafting internal social media guidelines
- Understanding legal requirements and data privacy
- Promoting ethical engagement and responsible content distribution
Summary and Next Steps
- Review of core concepts
- Resources for ongoing professional development
- Q&A session and group discussion
Requirements
- Familiarity with major social media platforms
- Knowledge of digital marketing principles
- Prior experience in content creation is advantageous
Target Audience
- Social media managers
- Marketing specialists
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.