Strategic Marketing Training Course

In today's interconnected digital ecosystem, maintaining a strong online presence is crucial for business sustainability.

This live, instructor-led course is tailored for marketing professionals of all seniority levels. It focuses on enhancing online brand positioning, measuring performance, and managing reputation through the execution of a rigorous Online Brand Audit.

The aggregate of digital touchpoints ultimately dictates how target audiences perceive your company, directly influencing their decision to engage with your business.

Online brand audits are now a standard operational practice for organizations looking to assess and reinforce their market position.

Beyond analyzing proprietary digital assets for areas of strength and weakness, this audit explores how the brand is perceived and discussed on external, third-party channels.

Once the audit is complete, you will be empowered to devise a transformative brand marketing strategy that aligns with broader organizational objectives.

Although classified under 'Brand Management', this course crosses into multiple other disciplines, including customer experience, user journey mapping, insight discovery, and strategic marketing planning.

Upon finishing this training, participants will be able to:

• Assess a brand's digital footprint for strengths and weaknesses.
• Uncover the current state of a business's online reputation and image.
• Identify opportunities to strengthen brand positioning within specific markets.
• Create a results-focused brand strategy and an integrated online marketing communication plan.
• Perform competitive analysis and develop industry perceptual maps.
• Execute a comprehensive SEO audit.
• Understand updated SEO guidelines relevant to the AI-driven era.
• Gain insights into how different customer segments perceive the business and its products.
• Manage online social listening initiatives effectively.
• Utilize AI to increase the efficiency of routine brand auditing tasks.

This instructor-led, live training delivered in Latvia (online or on-site) targets social media managers and marketing professionals at beginner to intermediate levels. The program focuses on building and managing online communities, crafting impactful content strategies, and elevating brand engagement.

By the conclusion of this training, participants will be able to:

• Define target audiences and align social media strategies accordingly.
• Select the most suitable social media platforms based on business goals.
• Develop effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to sharpen social media tactics.
• Create paid ad campaigns and assess their success.
• Effectively engage with and moderate online communities.
• Address social media crises and uphold brand reputation.
• Apply ethical best practices and social media policies.

This live, instructor-led training conducted in Latvia (either online or on-site) is tailored for mid-level marketing professionals seeking to automate routine duties, foster lead growth efficiently, and improve customer interaction through workflow automation.

Upon finishing this training, participants will possess the ability to:

• Utilize Make to streamline marketing campaigns and lead nurturing activities.
• Construct personalized customer journey maps by leveraging integrated platforms.
• Maintain data synchronization across marketing tools, including Mailchimp, HubSpot, and social media networks.
• Supervise and assess automated workflows to boost campaign results.
• Apply best practices for developing scalable marketing automation strategies.

This live, instructor-led session in Latvia (available online or on-site) caters to beginner and intermediate marketers seeking to design, oversee, and enhance advertising efforts on major social media platforms.

By the end of this training, participants will be able to:

• Implement a structured framework for social media campaign development.
• Configure and administer ad campaigns on Facebook, Google, and TikTok.
• Define clear campaign objectives and select appropriate ad formats.
• Identify and target the most relevant audience segments.
• Improve ad performance through analytics and A/B testing.
• Manage budgets strategically to maximize return on investment.

This live, instructor-led training in Latvia (offered online or on-site) is tailored for sales and marketing experts seeking to acquire a variety of cross-selling and upselling strategies and techniques.

Once this course is concluded, attendees will be capable of:

• Understanding the basics of the selling process.
• Utilizing diverse strategies to reach sales goals.
• Enhancing and building stronger customer relationships.