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Course Outline

Introduction to AI in Public Communication

  • Integrating ChatGPT into existing external communications workflows
  • Understanding the capabilities and limitations when crafting public-facing messages
  • Fostering responsible and ethical communication practices through AI tools

Drafting Public Notices and Announcements

  • Utilizing prompts to generate policy updates, urgent alerts, and formal statements
  • Producing platform-specific variations for web, print, and social media channels
  • Verifying factual accuracy to ensure content is ready for approval

Social Media Messaging with ChatGPT

  • Crafting concise, platform-optimized posts for X, LinkedIn, and Facebook
  • Fine-tuning tone and voice to align with specific audience expectations
  • Developing comprehensive campaigns featuring hashtags, calls to action, and optimal timing cues

Multilingual Content and Translation Support

  • Harnessing ChatGPT for rapid and precise message translation
  • Refining cultural tone and structure for citizen-facing content
  • Assessing translated material for enhanced readability and accessibility

Templates and Reusable Prompts

  • Developing reusable content structures for FAQ responses and regular updates
  • Incorporating tone and style guidance directly into prompts
  • Utilizing examples to guide ChatGPT’s output structure for consistency

Managing Tone, Readability, and Accessibility

  • Applying plain language principles to all generated outputs
  • Directing specific tones such as informative, empathetic, or reassuring
  • Evaluating final content against accessibility and inclusion checklists

Summary and Next Steps

Requirements

  • Familiarity with public communication workflows or external stakeholder messaging practices
  • No prior experience with AI or ChatGPT is necessary

Audience

  • Communications officers
  • Outreach coordinators
  • PR teams
 7 Hours

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