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Course Outline
Introduction to AI in Public Communication
- Integrating ChatGPT into existing external communications workflows
- Understanding the capabilities and limitations when crafting public-facing messages
- Fostering responsible and ethical communication practices through AI tools
Drafting Public Notices and Announcements
- Utilizing prompts to generate policy updates, urgent alerts, and formal statements
- Producing platform-specific variations for web, print, and social media channels
- Verifying factual accuracy to ensure content is ready for approval
Social Media Messaging with ChatGPT
- Crafting concise, platform-optimized posts for X, LinkedIn, and Facebook
- Fine-tuning tone and voice to align with specific audience expectations
- Developing comprehensive campaigns featuring hashtags, calls to action, and optimal timing cues
Multilingual Content and Translation Support
- Harnessing ChatGPT for rapid and precise message translation
- Refining cultural tone and structure for citizen-facing content
- Assessing translated material for enhanced readability and accessibility
Templates and Reusable Prompts
- Developing reusable content structures for FAQ responses and regular updates
- Incorporating tone and style guidance directly into prompts
- Utilizing examples to guide ChatGPT’s output structure for consistency
Managing Tone, Readability, and Accessibility
- Applying plain language principles to all generated outputs
- Directing specific tones such as informative, empathetic, or reassuring
- Evaluating final content against accessibility and inclusion checklists
Summary and Next Steps
Requirements
- Familiarity with public communication workflows or external stakeholder messaging practices
- No prior experience with AI or ChatGPT is necessary
Audience
- Communications officers
- Outreach coordinators
- PR teams
7 Hours
Testimonials (1)
I got to learn more about Microsoft Copilot, something that I thought was the same as chatGPT but I got to discover more exciting options that I will forever use to make my life easy.