Duolingo
Brand Motion Kit
2025
We built Duolingo a Performance Marketing Toolkit in After Effects that packs a lot under the hood. We’re talking three aspect ratios, multiple type animations, a custom 3D phone rig, and more colors than their owl could hoot at. With our unique setup, their team can still update text, colors, and screen recordings in minutes.
Duolingo character animations created by the Duolingo team, fully integrated into the toolkit and swappable on the fly.
Duolingo character animations created by the Duolingo team, fully integrated into the toolkit and swappable on the fly.
We built a customizable streak animation complete with Duolingo’s signature flame where numbers can be edited for anything from a first week to a 600-day streak (and beyond).
We built a customizable streak animation complete with Duolingo’s signature flame where numbers can be edited for anything from a first week to a 600-day streak (and beyond).
All Angles, All yours.
We built a 3D phone rig in After Effects that lets the Duolingo team drop in any screen recording with ease. It comes preloaded with a set of essential camera angles, while still leaving room for the team to add their own.
With dozens of languages to choose from, we designed two different approaches, each allowing the team to select any of Duo's top languages.
We added flexible elements that let the team update brand colors quickly and see everything respond instantly.
Duolingo character animations created by the Duolingo team, fully integrated into the toolkit and swappable on the fly.
Duolingo character animations created by the Duolingo team, fully integrated into the toolkit and swappable on the fly.
Credits
Production Noodle
Creative Director Doug Alberts
Producer Lisa Burhanna
Animators/Expressions Axel Kinnear, Alex Deaton
