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Download: State of Natural Industry Snapshot Spring 2025

Apr 21, 2025

The Vitamin Shoppe acquired by California private equity firm Kingswood Capital

Apr 18, 2025

Ric Scalzo’s next act: Kokora brings another regenerative supplement brand to market

Apr 16, 2025

Editor's Take: A profound consumer shift drives the herbal supplement market

Apr 16, 2025

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Jessica Rubino and Adrienne Smith smile alongside a fluffy Bernese Mountain Dog puppy on set of The Natural List podcast.

Natural Product Trends

The Natural List – Wellness buzz from Netflix, Newsweek and Nutrition Business Journal

The Natural List – Apple Cider Vinegar, oat milk and functional mushrooms

From mushroom stats to milk alternatives and tariff talk, Jessica Rubino and Adrienne Smith unpack media moments still sparking conversation in natural CPG.

A collage of five natural cleaning products, all of which are included in the slideshow.

Retailers

Unboxed: 10 earth-friendly cleaning brands tackle household chores all year long

Unboxed: 10 nontoxic cleaning brands

Apr 18, 2025

Natural and organic product samples on display in a vacation rental

Brands

Sampling's new playground: Vacation rentals

Apr 17, 2025

Products and trends

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Illustrated icons of fruits and vegetables with related packaged goods, including snacks, sauces, condiments, beverages and lotions.

Download: State of Natural Industry Snapshot Spring 2025 State of Natural Snapshot Spring 2025

Jessica Rubino and Adrienne Smith smile alongside a fluffy Bernese Mountain Dog puppy on set of The Natural List podcast.

The Natural List – Wellness buzz from Netflix, Newsweek and Nutrition Business Journal The Natural List – Apple Cider Vinegar, oat milk and functional mushrooms

A collage of five natural cleaning products, all of which are included in the slideshow.

Unboxed: 10 earth-friendly cleaning brands tackle household chores all year long Unboxed: 10 nontoxic cleaning brands

A variety of private-label dietary supplements marketed under The Vitamin Shoppe and Plnt names.

The Vitamin Shoppe acquired by California private equity firm Kingswood Capital L.A. private equity firm buys The Vitamin Shoppe

Natural and organic product samples on display in a vacation rental

Sampling's new playground: Vacation rentals Sampling's new playground: Vacation rentals

Three flavors of Kokora supplement powders are pictured: Golden Milk Bliss, 7 Mushroom Mocha, Adapt & Thrive.

Ric Scalzo’s next act: Kokora brings another regenerative supplement brand to market Kokora, a new brand of regenerative supplements

Robyn Lawrence

Editor's Take: A profound consumer shift drives the herbal supplement market Consumer shift moves herbal supplements

Stacking different types of colorful produce in separate baskets makes a beautiful but simple display.

3 ways to increase organic produce sales when staffing is low 3 tips to boost produce sales

Maya French and Dustin Baker, founders of Koia and Happypop, present their advice during Natural Products Business School at Expo West 2025.

Building entrepreneurial resilience: 4 lessons from successful CPG founders Maya French and Dustin Baker Entrepreneurial resilience: 4 lessons from 2 CPG founders

assorted herbs and botanicals

From ancient wisdom to modern science: A $17 billion market revolution Herbs and botanicals now a $17 billion market

Belvas Belgian Chocolate founder Thierry Noesen poses with members of Peru's Armayari Tribe.

Belvas Belgian Chocolate puts worldwide cocoa farmers first Belvas Belgian Chocolate prioritizes Fair Trade cocoa

Naturally Wisconsin, Naturally Seattle and Naturally NorCal logos are centered over a multi-color map of the United States.

New Naturally Network chapters support emerging CPG brands across the country Naturally Network expands reach with new chapters

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Sponsored Content

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Sponsored Content

Supplement industry news and updates – April 2025

Apr 10, 2025

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Sponsored Content

Close the loop on packaging today – infographic

Apr 3, 2025

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Sponsored Content

Transparency triumphs in the $64 billion supplement market – infographic

Mar 27, 2025

TriBsyn™ Carnosine Booster offers improved effectiveness and bioavailability

Sponsored Content

TriBsyn™ Carnosine Booster offers improved effectiveness and bioavailability – white paper

Mar 26, 2025

More about Expo West

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Maya French and Dustin Baker, founders of Koia and Happypop, present their advice during Natural Products Business School at Expo West 2025.

Building entrepreneurial resilience: 4 lessons from successful CPG founders Maya French and Dustin Baker Entrepreneurial resilience: 4 lessons from 2 CPG founders

Three speakers on stage during the State of Natural and Organic keynote at Expo West 2025 with the sponsor slide behind them.

Watch: 2025 State of Natural and Organic reveals key growth drivers Watch now: 2025 State of Natural and Organic

Two presenters on stage at the State of Supplements session at Expo West 2025 with Gaia Herbs sponsor slide in the background.

Watch: 2025 State of Supplements dives into growth, trends and Ozempic's impact Watch now: 2025 State of Supplements

Yvonne Buisson of NIQ presents on stage at the State of Beauty session during Expo West 2025 with a clean beauty slide in the background.

Watch: 2025 State of Conscious Beauty explores new trends in clean personal care Watch now: 2025 State of Conscious Beauty

Jessica Rubino and Adrienne Smith smiling behind microphones during The Natural List vodcast, sharing product favorites from Expo West 2025.

The Natural List – Favorite products and flavorful standouts from Expo West 2025 The Natural List – Top products and flavors we loved at Expo West 2025

State of Natural & Organic Slide Deck cover from Expo West 2025 with logos and colorful abstract background.

Download: 2025 State of Natural and Organic slides packed with market data Download the 2025 State of Natural & Organic slide deck

State of Supplements Slide Deck cover from Expo West 2025 with logos and colorful purple and orange design.

Download: 2025 State of Supplements slides reveal growth across formats and categories Download the 2025 State of Supplements slide deck

State of Beauty Slide Deck cover from Expo West 2025 with logos and vibrant abstract background.

Download: 2025 State of Conscious Beauty slides spotlight growth, market share and noteworthy trends Download the 2025 Conscious Beauty slides on trends and retail growth

A collage of people attending and exhibiting at Natural Products Expo West.

Record-breaking Natural Products Expo West 2025 showcases significant growth in buyer attendance and new brands Expo West 2025 sees unprecedented growth

California first partner Jennifer Siebel Newsom addresses hundreds of attendees at “An Organic Night Out with Sprouts and Friends” on March 5, 2025.

Lundberg Family Farms receives Organic Company of the Year at 'Organic Oscars''Organic Oscars' celebrates outstanding industry members

NBJ Content and Insights Editor Bill Giebler stands if front of a screen on a stage at Natural Products Expo West.

Preventative care, wearable devices, GLP-1 push sales in the natural supplement market Growing supplement market reaches $69.3B

Bill Giebler joins Jessica Rubino and Adrienne Smith from Anaheim and they discuss some of the top takeaways from Natural Products Expo West 2025.

The Natural List - Key takeaways from Natural Products Expo West The Natural List - Key takeaways from Expo West

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Columnists

Shelf Life

By Douglas Brown

Weekly natural products updates

The Supplement Aisle

By Rick Polito

What's next in supplements?

Christian Irwin, Industry Analyst, Nutrition Business Journal

Analyst's Take

By Christian Irwin

NBJ Analysts share market info

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Newtopia Now is where new ideas, new ways to connect and new experiences ignite innovation and help shape what's next for purpose-driven business. Join us on Aug. 20-22 in Denver, Colorado. Learn more and register today at newtopianow.com.

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Galleries

A collage of five natural cleaning products, all of which are included in the slideshow.

Retailers

Unboxed: 10 earth-friendly cleaning brands tackle household chores all year long

Unboxed: 10 nontoxic cleaning brands

Apr 18, 2025

A NEXTY Award trophy is held in front of the NEXTY Award Ceremony & Celebration presentation slide.