We’ve all seen it. You open Google Analytics, head into your traffic acquisition reports, and find a mess. Capitalization has fragmented your mediums into “Social”, “social”, and “social-media”. Or worse, an important partner link is…
Read MoreIn Conversion Rate Optimization (CRO) and product analytics, determining the statistical winner of an A/B test is an important milestone. You run a test, and you find that Variant B is the winner! That’s a…
BigQuery A/B Analyzer is a scalable, open-source and configuration-driven framework for running A/B analysis on BigQuery data. The definition of the test is decoupled from the execution, and you can run analysis without writing a single…
Google Analytics 4 (GA4) has reports for Item Lists, Promotions and Search Terms. However, revenue and Key Events are not attributed back to these dimensions out of the box. If you want this level of…
When working with Server-side Google Tag Manager (SGTM) and Firestore, it’s common to write data that should expire automatically after a period. Firestore handles automatic data deletion through TTL (Time To Live) policies, which delete…
Documenting Google Analytics 4 (GA4) data collection is important, and especially because of the event based data model. You need to understand in an easy way what data GA4 Events are collecting, and which Parameters…
Google Analytics 4 (GA4) has Item List & Promotion reports. But – unlike GA3 Enhanced Ecommerce, no revenue or conversions are attributed back to Promotion or Item Lists (at the time of writing). As Simo Ahava wrote in…
Variable for Google Tag Manager Server-side (SGTM) for splitting a string. You can split by first, last or Nth occurrence. Result can be the split result itself, complete string or limited string returned. This Template is available…
Hotjar Event is a Tag Template for Google Tag Manager (Web). This Template makes it’s possible to analyze Hotjar Events in Hotjar. This Template is available in the Google Tag Manager Template Gallery. Full documentation of the Template can…
If the Google Analytics payload size is larger than 8192 bytes, the hit will not be sent to Google Analytics. This usually occours with GA Enhanced Ecommerce Impressions, or GA4 Items sent with the view_item_list Event. This GTM Tag Template (Web) overcomes this…