Since Google Analytics GA4 Ecommerce data finally are available in BigQuery, I hereby share my Google Tag Manager concept for using Google Analytics Enhanced Ecommerce implementation to track GA4 Ecommerce. This means that if you…
Tracking Internal Link Clicks as Google Analytics Events isn’t something new, and there are many reasons for doing so: Prioritizing of content blocks on front page Ordering of Menu Links based on popularity or sales…
A while ago Data Blending became available in Google Data Studio. In this blog post I share how you can blend data from MailChimp and Google Analytics. This is a 4 step process: MailChimp Campaign setup…
The solution I’m describing in this blog post started with several cases where Enhanced Ecommerce Product Values (Product Name, Category etc.), had to be tracked in DoubleClick as Custom Variables. This means that the data…
Google Optimize is my favourite tool for A/B testing. One reason is the integration with Google Analytics. Another reason is that a good Google Tag Manager implementation gives you a really flexible toolset for Google Optimize targeting….
One MailChimp number you really want to have in a dashboard, are the number of MailChimp Subscribers (or Member Count as it’s called in the MailChimp API 3.0 documentation). So here is a quick blog post about how…
Since Google Data Studio doesn’t have a connector to the MailChimp API, you first have to get the data into Google Sheets, and then you have to connect Google Data Studio to that sheet. Since…
A while ago an eCommerce store told me that their goal was to increase sales to Z. To translate that goal into a day to day KPI, the easiest explanation was this: Today your Average Order Value…
In this blog post I demonstrates how you can split an Google Analytics Enhanced Ecommerce Transaction on a product level (scope) using Google Tag Manager, create new and modified transactions based on the original transaction,…