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Luxury Watch Market Insights

This document summarizes key information about the global watch industry, including: 1) It discusses different types of watch movements and displays, and lists several major global watch brands. 2) It provides data on the geographic distribution of the high-end watch market, with the United States, United Kingdom, and Germany comprising the majority of sales. 3) Information is given on the growing Indian watch market, including demographic trends, current market size, and leading domestic players like Titan, HMT, and Timex.

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anjus15
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129 views10 pages

Luxury Watch Market Insights

This document summarizes key information about the global watch industry, including: 1) It discusses different types of watch movements and displays, and lists several major global watch brands. 2) It provides data on the geographic distribution of the high-end watch market, with the United States, United Kingdom, and Germany comprising the majority of sales. 3) Information is given on the growing Indian watch market, including demographic trends, current market size, and leading domestic players like Titan, HMT, and Timex.

Uploaded by

anjus15
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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WATCH INDUSTRY

MOVEMENTS
Mechanical electronic

DISPLAY
Analog Digital

GLOBAL PLAYERS
Bulora Citizen Cartier Tag heuer Patek philippe Rolex

HIGH END WATCH MARKET GEOGRAPHIC DISTRIBUTION


MARKET SHARE
UNITED STATES UNITED KINGDOM 7% 43% GERMANY BRIC ITALY FRANCE

10% 12% 13%

15%

INDIAN SCENARIO
Median age is 24
Luxury watch brands are growing

Growth in middle class income


Greater number of male watch buyers

Current market size is 4000- 4200 crores


Increasing consumerism

INDIAN

PLAYERS

TITAN

HMT TIMEX

6 5 4 3 2 1 0 Product quality Reliability Price range Promotional expenditure TITAN HMT TIMEX

Affluent 60% 50% Income Group in %

Upper Middle

Middle

Lower

46% 40% 38%

48% 43%

40% 30% 20% 10% 0% 2001-02 3% 11% 6%

26%

14%

18% 9%

2005-06 Year

2009-10

Increasing exposure of middle class creates new opportunities

WEAKNESS STRENGTH New designs and varieties Growing innovations Increase in exclusive showrooms Imitations of branded watches Watches with no guarantee

SWOT ANALYSIS
OPPORTUNITIES
Increase in demand Increase in population Fashion accessory Young independent individuals are the trendsetters THREATS Increase in price of raw materials Mobile phones as substitutes Too many players will dilute the market

THANK YOU

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