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Initial Report 2

The document provides an initial report on a survey of 43 respondents. It includes statistics and charts on respondents' demographics including age group (most between 18-22), relationship status (most single), and income level (most less than $10,000). Additional questions gauged purchase frequency of athletic gear (most less than once a month) and brand preference (most buy from and recommend Nike).

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71 views3 pages

Initial Report 2

The document provides an initial report on a survey of 43 respondents. It includes statistics and charts on respondents' demographics including age group (most between 18-22), relationship status (most single), and income level (most less than $10,000). Additional questions gauged purchase frequency of athletic gear (most less than once a month) and brand preference (most buy from and recommend Nike).

Uploaded by

api-302134365
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Initial Report

Last Modified: 12/08/2015

1. What is your age group?


#
1
2
3
4

Answer
10-17
18-22
23-30
31+
Total

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Response
0
33
7
3
43

%
0%
77%
16%
7%
100%

Value
2
4
2.30
0.36
0.60
43

2. Choose one that applies


#
1
2
3
4

Answer
Single
Engaged
Married
Divorced
Total

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Response
36
4
0
3
43
Value
1
4
1.30
0.64
0.80
43

%
84%
9%
0%
7%
100%

3. What is your annual income?


#
1
2
3
4
5
6
7

Answer
No Income
Less than
$10,000
$10,000 to
$19,999
$20,000 to
$29,999
$30,000 to
$39,999
$40,000 to
$49,999
$50,000+
Total

Response
10
12

%
23%
28%

19%

7%

7%

5%

5
43

12%
100%

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Value
1
7
3.07
3.92
1.98
43

4. How often do you buy running shoes, athletic wear, etc?


#
1
2
3
4
5
6
7

Answer
Never
Less than Once
a Month
Once a Month
2-3 Times a
Month
Once a Week
2-3 Times a
Week
Daily
Total

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Response
3
26

%
7%
60%

5
2

12%
5%

0
3

0%
7%

4
43

9%
100%
Value
1
7
2.88
3.11
1.76
43

5. What company do you buy most of your athletic gear


from?
#
1
2
3
4
5
6

Answer
Adidas
Nike
Reebok
Under Armour
Puma
New Balance
Total

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Response
5
33
0
2
2
0
42

%
12%
79%
0%
5%
5%
0%
100%

Value
1
5
2.12
0.74
0.86
42

6. If you were to recommend a brand to a fellow colleague or


family member, which would you recommend?
#
1
2
3
4
5
6

Answer
Adidas
Nike
Reebok
Under Armour
Puma
New Balance
Total

Statistic
Min Value
Max Value
Mean
Variance
Standard Deviation
Total Responses

Response
4
33
1
2
1
2
43
Value
1
6
2.28
1.21
1.10
43

%
9%
77%
2%
5%
2%
5%
100%

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