DATA ANALYSIS & INTERPRETATON
1. Age:
AGE No. of Respondents Percentage
Below 17 09 18
18-20 12 24
21-24 11 22
Above 25 18 36
Total 50 100
Age
18%
36%
Below 17
24% 18-20
21-24
Above 25
22%
Interpretation: From the above data of sample 50 respondents, it was found
that Customers age 18 per cent of respondents are below 17 years age, 24 per
cent of members are between 18-20 age group, 22 per cent of members are
between 21-24 age group and the remaining 36 per cent of members are Above
25 years age group.
2. Marital Status:
Particulars No. of Respondents Percentage
Single 34 68
Married 16 32
Total 50 100
Marital Status
32%
Single
68% Married
Interpretation: From the above data of sample 50 respondents, it was found
that Customers age 18 per cent of respondents are below 17 years age, 24 per
cent of members are between 18-20 age group, 22 per cent of members are
between 21-24 age group and the remaining 36 per cent of members are Above
25 years age group.
3. Your total income that you yourself earn monthly:
Particulars No. of Respondents Percentage
No Income 39 78
Below 10,000 04 08
10,000-20,000 07 14
21,000-25,000 00 00
Above 25,000 00 00
Total 50 100
Monthly Income
0% 0%
14%
8% No Income
Below 10,000
10,000-20,000
78% 21,000-25,000
Above 25,000
Interpretation: From the above data of sample 50 respondents, it was found
that Customers age 18 per cent of respondents are below 17 years age, 24 per
cent of members are between 18-20 age group, 22 per cent of members are
between 21-24 age group and the remaining 36 per cent of members are Above
25 years age group.
4. Awareness about the International /National Brands of Apparels:
Particulars No. of Respondents Percentage
Yes 50 100
No 00 00
Total 50 100
Awareness of Brand
yes
100%
Interpretation: From the above data of sample 50 respondents, it was found
that Customers age 18 per cent of respondents are below 17 years age, 24 per
cent of members are between 18-20 age group, 22 per cent of members are
between 21-24 age group and the remaining 36 per cent of members are Above
25 years age group.
5 Degree of preferences of branded apparel among the youth males:
Particulars No. of Respondents Percentage
Mostly preferred 20 40
Preferred 15 30
Moderate 07 14
Least Preferred 04 08
Not preferred 04 08
Total 50 100
Brand Preference
8%
8%
40% Mostly preferred
14%
Preferred
Moderate
Least Preferred
30%
Not preferred
Interpretation: From the above data of sample 50 respondents, it was found
that Customers age 18 per cent of respondents are below 17 years age, 24 per
cent of members are between 18-20 age group, 22 per cent of members are
between 21-24 age group and the remaining 36 per cent of members are Above
25 years age group.
6. Apparel segment mostly like by the youth:
Particulars No. of Respondents Percentage
Ethnic Wear 00 00
Corporate Wear 10 20
Casual Wear 35 70
Sports Wear 05 10
Total 50 100
Segments
0%
10% 20%
Ethnic Wear
Corporate Wear
Casual Wear
70% Sports Wear
Interpretation: From the above data of sample 50 respondents, it was found
that Customers age 18 per cent of respondents are below 17 years age, 24 per
cent of members are between 18-20 age group, 22 per cent of members are
between 21-24 age group and the remaining 36 per cent of members are Above
25 years age group.
7. Brands of particular corporate apparel segment which are preferred most:
Particulars No. of Respondents Percentage
Louis Phillips 00 00
John Players 22 44
Arrow 14 28
Park Avenue 04 08
Peter England 10 20
Total 50 100
Corporate Apparel
0%
20%
44% Louis Phillips
8%
John Players
Arrow
Park Avenue
28%
Peter England
Interpretation: From the above data of sample 50 respondents, it was found
that Customers age 18 per cent of respondents are below 17 years age, 24 per
cent of members are between 18-20 age group, 22 per cent of members are
between 21-24 age group and the remaining 36 per cent of members are Above
25 years age group.
8. Brand of sports wear segment mostly preferred:
Particulars No. of Respondents Percentage
Reebok 16 32
Nike 18 36
Adidas 04 08
Puma 12 24
Total 50 100
Sports Segments
24%
32%
Reebok
8% Nike
Adidas
Puma
36%
Interpretation: From the above data of sample 50 respondents, it was found
that Customers age 18 per cent of respondents are below 17 years age, 24 per
cent of members are between 18-20 age group, 22 per cent of members are
between 21-24 age group and the remaining 36 per cent of members are Above
25 years age group.
9. Brand mostly preferred in Casual Wear:
Particulars No. of Respondents Percentage
Spykar 00 00
Pepe 11 22
Leecooper 06 12
Lewis 08 16
Killer 06 12
Duke 09 18
Pan American 10 20
Total 50 100
Casual wear
0%
20% 22%
Spykar
Pepe
12% LeeCooper
18%
Lewis
Killer
12% 16%
Duke
Pan American
Interpretation: From the above data of sample 50 respondents, it was found
that Customers age 18 per cent of respondents are below 17 years age, 24 per
cent of members are between 18-20 age group, 22 per cent of members are
between 21-24 age group and the remaining 36 per cent of members are Above
25 years age group.
10: Psychological factors
(A) Try for pleasing color combinations in my clothing
Particulars No. of Respondents Percentage
Colour Combination 07 14
Seasonal Clothes 14 28
Expensive Clothes 19 38
Well known labels 10 20
Total 50 100
Colour Combination
20% 14%
Colour Combination
28% Seasonal Clothes
Expensive Clothes
38%
Well know labels
Interpretation: From the above data of sample 50 respondents, it was found that
Customers age 18 per cent of respondents are below 17 years age, 24 per cent of
members are between 18-20 age group, 22 per cent of members are between 21-
24 age
(b) Seasonal trials of clothes
Particulars No. of Respondents Percentage
Total 50 100
Seasonal Trails
24%
32%
Reebok
8% Nike
Adidas
Puma
36%
Interpretation: From the above data of sample 50 respondents, it was found that
Customers age 18 per cent of respondents are below 17 years age, 24 per cent of
members are between 18-20 age group, 22 per cent of members are between 21-
24 age
(C)I Have a long term plan for purchasing more expensive clothes items of clothes
Particulars No. of Respondents Percentage
Total 50 100
Plan for Purchasing
24%
32%
Reebok
8% Nike
Adidas
Puma
36%
Interpretation: From the above data of sample 50 respondents, it was found that
Customers age 18 per cent of respondents are below 17 years age, 24 per cent of
members are between 18-20 age group, 22 per cent of members are between 21-
24 age
(d) I try to buy clothes with well known labels
Particulars No. of Respondents Percentage
Total 50 100
Known labels
24%
32%
Reebok
8% Nike
Adidas
36% Puma
Interpretation: From the above data of sample 50 respondents, it was found
that Customers age 18 per cent of respondents are below 17 years age, 24 per
cent of members are between 18-20 age group, 22 per cent of members are
between 21-24 age
11. Reference group which influence the purchasing
Particulars No. of Respondents Percentage
Family 25 50
Friends 10 20
Brand itself 5 10
Others 10 20
Total 50 100
Reference Groups
20%
50% Family
10%
Friends
Brand itself
20% Others
Interpretation: From the above data of sample 50 respondents, it was found
that Customers age 18 per cent of respondents are below 17 years age, 24 per
cent of members are between 18-20 age group, 22 per cent of members are
between 21-24 age
12. Media which males preferred while looking for information:
Particulars No. of Respondents Percentage
Television 00 00
FM Radio 05 10
News Papers 00 00
Internet 00 00
Others 45 90
Total 50 100
Sports Segments
0%
0%
0%
10%
Television
FM Radio
News Papers
90% Internet
Interpretation: From the above data of sample 50 respondents, it was found
that Customers age 18 per cent of respondents are below 17 years age, 24 per
cent of members are between 18-20 age group, 22 per cent of members are
between 21-24 age.
