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Presentation of A Web 2.0 Technology: Presented by Alexandre PUYFOULHOUX

This document provides an overview of the professional social networking site LinkedIn. It discusses that LinkedIn is a business-oriented site launched in 2003 with over 36 million registered users. The document outlines how LinkedIn works as a large database that connects user profiles and forms a professional network. It then provides steps on how to get started on LinkedIn by creating a detailed profile, building a network, providing recommendations, joining groups, and ways for businesses to market themselves on LinkedIn including creating a company page and using LinkedIn DirectAds.

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Alexandre Puyfoulhoux
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97 views13 pages

Presentation of A Web 2.0 Technology: Presented by Alexandre PUYFOULHOUX

This document provides an overview of the professional social networking site LinkedIn. It discusses that LinkedIn is a business-oriented site launched in 2003 with over 36 million registered users. The document outlines how LinkedIn works as a large database that connects user profiles and forms a professional network. It then provides steps on how to get started on LinkedIn by creating a detailed profile, building a network, providing recommendations, joining groups, and ways for businesses to market themselves on LinkedIn including creating a company page and using LinkedIn DirectAds.

Uploaded by

Alexandre Puyfoulhoux
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRESENTATION OF A WEB 2.

0 TECHNOLOGY

Presented by Alexandre PUYFOULHOUX


What is LinkedIn?

 Business Oriented Social Networking Site

 Launched in 2003

 Used for Professional Networking

 36 Million Registered Users spanning 170


industries in over 200 countries

 List of people that you know and trust


What is an On-Line or Social Network?

 A Social Network is a Community of People

 Different Social Networks = different people

 LinkedIn caters to a BUSINESS audience

 LinkedIn is NOT a true Social Network


- like Facebook, MySpace, others
- Not HIGHLY interactive
How does it work?

LikedIn is a Large Database on a website:

 You are a record in the database


- Information about you
- Information about your company

 The records are connected

 The connections form a network you can use


Let’s Get Started
Step 1: Create a detail profile

 Add your current position


 Add all of your previous employers
and positions
 Add an image of you
 Add a summary of your experiences
 Your Education
 Contact Information
 What you want to be contacted about
 Use Keywords liberally in your profile
Build your network
Step 2: Connect with other people
who share your interests

 Search your email address book


 Search for people by name
 Search companies
 Your contacts contacts
Make Recommendations
Step 3: Recommend people you have
experience with

 Co-workers
 Managers
 Past Co-workers
 Business Partners
It’s OK to ask
Join Groups

 Things you like


 Local
 Business Partners
 Where are your customers?
 Publish to Profile
 Your connection groups
How can you market your
Business on LinkedIn?
Make a Company Page

 Add keywords dense description

 List Specialties

 Have all employees update their


profiles
LinkedIn DirectAds
Why advertise on LinkedIn?

1. Connect with the world’s largest professional network

2. Reach Professionals focused on Professional success

3. Deliver messages in a clean, clutter-free environment


Thank you for your
attention

Any questions?????

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