I HELP PUBLIC HEALTH STUDENTS
LEVEL UP
ON LINKEDIN
Land Job Offers & Build
Your Personal Brand
DR. ERIN JACQUES
Optimize Standout in
Your Headline Feature Section
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2 Tips to Optimize Your LinkedIn page
Optimize Your Featured Section
Your featured section is a powerful visual element of your LinkedIn profile. It
allows you to highlight your most impactful work, such as articles,
01 presentations, and projects, making it easier for potential employers and
recruiters to see at a glance. It will lead to increased visibility, more profile
views, and ultimately more opportunities.
Optimize Your Headline
02 Your headline is one of the most visible parts of your LinkedIn profile. It
significantly influences whether someone decides to reach out or move on. It's
also a major factor in LinkedIn's search algorithm. Optimized headlines lead to
more searches, more views, and ultimately more opportunities and deals.
Follow | @DrErinTalks
TIP 1: 3 Ways to Optimize Featured Section
Showcase Relevant Work: Examples
01 Highlight your public health projects, articles,
Blog Post: "The Impact of Nutrition on
research, YouTube videos, or social media
Community Health"
content. This could include any blog posts or
YouTube Video: "Understanding
articles you've written about public health
Public Health: The Basics"
issues, research projects from your classes,
Social Media Content: "Infographic on
presentations you've given, or educational
Mental Health Awareness"
videos and posts you’ve created.
Highlight Leadership Events Examples
02 Include any public speaking engagements,
Speaking Event: "Presenter at the
leadership roles, and photos from public
University Health Fair 2023" (link to
health conferences or events. If you were
video)
involved in student government, showcase
Conference Participation: "Attendee and
any health-related initiatives or events you
Presenter at the National Public Health
led. This demonstrates your active
Conference 2024" (photo)
involvement and leadership in the field.
Feature Classroom | Campus Examples
The Role of Vaccination in Public Health"
03 Presentations (link to slides or video, highlight post, etc)
Feature classroom presentations, Workshop on Substance Abuse
workshops, and guest speaking Prevention for College Students
engagements on campus to demonstrate
your knowledge and communication skills. Guest Speaker on Mental Health
Awareness in Psychology 101 Class
TIP 2: Optimize Your Headline
LinkedIn headline helps you to:
Show up in LinkedIn searches: Use relevant keywords that recruiters and prospects search for.
Sell yourself: Showcase your value and services once people land on your profile.
LinkedIn gives you 120 characters for your headline, so make sure to use as much of it as possible. Combine keywords
and value statements to stand out.
2 PARTS TO YOUR HEADLINE
Part 1: KEYWORDS
LinkedIn is a search engine. When people look for something on LinkedIn, they type keywords into the search box. LinkedIn
serves up results it believes are most relevant. Keywords are crucial for showing up in these searches.
01 For example, if a recruiter types “Public Health Advocate,” LinkedIn will show profiles that have “Public Health” and “Advocate”
in them. The top search results typically mention these keywords frequently and include them in areas that carry more weight,
like the LinkedIn headline.
How to Choose the Right Keywords
1. Find Jobs You're Interested In: Search LinkedIn's job board for roles you like.
2. Aggregate Job Titles: Compile a list of job titles for roles you're interested in.
3. Identify Common Keywords: Look for words and phrases that appear most frequently across these job titles.
For example, as a public health student, your keywords might include:
Public Health
Community Health
Health Education
Health Promotion
Healthcare Advocacy
Wellness
Prioritize the top 3 keywords and try to include the top 5 in your LinkedIn headline.
Part 2: Illustrate Your Value |Results
The second half of your headline should focus on a “mini-pitch” that highlights your value and accomplishments. Use action
words and measurable metrics to make your headline stand out.
02 Examples of Measurable Metrics | Results for Public & Community Health:
Campaign Reach: Number of individuals reached through health campaigns.
Engagement Metrics: Likes, shares, comments on health posts.
Health Outcomes: Increase in health screenings or vaccinations.
Content Views: Number of views on educational health videos.
Workshop Attendance: Number of attendees at health workshops.
Program Impact: Improvements in community health metrics (e.g., reduced smoking rates).
Volunteer Hours: Hours dedicated to health initiatives.
Social Media Impact: Followers gained through health education content.
Combine keywords and results in your headline. Here are some examples:
Keywords
Community Health Advocate | Organized 15+ Health Workshops |
Improved Access to Care for 300+ Individuals
Measurable Metrics | Results
Public Health Advocate | Led 10+ Campus Health Initiatives |
Increased Student Participation in Health Programs by 30%
Health Education Specialist | Developed Social Media Campaigns |
Engaged 3,000+ Followers in Public Health Topics
Community Health Leader | Produced Viral Wellness Videos with
5,000+ Engagements | Increased Online Health Literacy by 40%
FOLLOW : Dr. Erin Jacques | @DrErinTalks |
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