Scribd
Upload
101 views14 pages

LinkedIn Webinar Deck 3

LinkedIn Prospecting: How social selling can fuel your pipeline This document discusses how social selling on LinkedIn can fuel a company's sales pipeline. It provides an agenda for an event covering optimizing LinkedIn profiles, building networks, creating consistent content strategies, establishing credibility with prospects, and starting conversations with prospects. Tips are given for each topic such as using a high-quality profile photo, highlighting career highlights in the summary, engaging with relevant industry groups, and testing different connection message approaches. Resources for further information on LinkedIn prospecting are also listed.

Uploaded by

Nitesh Jangir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
101 views14 pages

LinkedIn Webinar Deck 3

LinkedIn Prospecting: How social selling can fuel your pipeline This document discusses how social selling on LinkedIn can fuel a company's sales pipeline. It provides an agenda for an event covering optimizing LinkedIn profiles, building networks, creating consistent content strategies, establishing credibility with prospects, and starting conversations with prospects. Tips are given for each topic such as using a high-quality profile photo, highlighting career highlights in the summary, engaging with relevant industry groups, and testing different connection message approaches. Resources for further information on LinkedIn prospecting are also listed.

Uploaded by

Nitesh Jangir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 14

LinkedIn Prospecting:

How social selling can fuel your pipeline

Thursday 17th September

Please submit questions throughout


Our Panel

Alice de Courcy Charlie Taylor Karla Rivershaw


Head of Marketing, Cognism EMEA Marketing Manager, G2
Head of Marketing, Turtl
Agenda
1. Optimising your LinkedIn profile
Top Tips
• Profile Picture: Clear, high-quality
image – dress sharp, and smile!
• Headline: Highlight your best
qualities as a rep.
• Utilise the banner space: Sales reps
at Cognism have their email
addresses and phone numbers on
their banners
• Summary: Focus on your
career highlights but keep it short,
sweet and engaging.
2. Building a strong network
& connecting with prospects
3. Creating a consistent
LinkedIn content strategy
Creating and sharing content tips:
Look at what networks
Write about your
Tell stories your customers read
industry
and engage with.

Engage in content –
Follow hashtags for
Join LinkedIn groups comment on posts that
relevant topics
are industry relevant.

Creating content –
share a piece of
content every day.
Cognism content challenge:
4. Establishing creditability
with your prospects
5. Starting conversations with prospects
Connection
message top tip:
A/B Test
Useful resources

The Complete outbound Outbound prospecting: LinkedIn


prospecting guide blog
Any Questions?
This webinar has been recorded.
A link will be sent out later along with a copy of
the slides.

For more resources on social selling,


visit: cognism.com/blog

You might also like