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Ques

The document is a questionnaire for a student project on changing trends in advertising. It contains 12 questions regarding respondents' telecom service provider, factors influencing provider choice, media exposure, perceptions of modern advertisements, the role of celebrities, technology in ads, and evaluations of new Airtel ads. Respondents are asked to provide demographic information including gender, age, and education level.

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Ishan Roy
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53 views2 pages

Ques

The document is a questionnaire for a student project on changing trends in advertising. It contains 12 questions regarding respondents' telecom service provider, factors influencing provider choice, media exposure, perceptions of modern advertisements, the role of celebrities, technology in ads, and evaluations of new Airtel ads. Respondents are asked to provide demographic information including gender, age, and education level.

Uploaded by

Ishan Roy
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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QUESTIONNAIRE

Dear Sir/Madam, We are students of B-TECH 3rd semester at AMRITA SCHOOL OF ENGINEERING Bangalore doing a project TO KNOW CHANGING TREND OF ADVERTISEMENT.We are considering two AIRTEL ads for this survey.Please cooperate to fill this Questionnaire. Sex :Male Age:15-20 Education:Matriculate Intermediate Graduation Postgraduate 20-30 30-40 Above 40 Female

1. Who is your current service provider ? Airtel Vodafone Any other

2. What prompted you to choose your service provider ? Recommendation by friends Advertisement Self-research Brand Awareness

3. Your exposure to ads is maximum through which of the media ? Television Radio Print Internet

4. How informative is modern advertisement ? Very informative Not informative Somewhat informative Dont Know

5. Do you think Ads have changed according to peoples present mindset ? Yes No Somewhat Dont know

6. Do you think Ads should focus more on their product rather than the celebrity quotient ? Yes Somewhat No Dont know

7. What are the important features of Modern Advertisement ? Creativity Innovation Content Clebrity quotient

8. Do you think use of Modern Technology brought life in todays Advertisement ? Yes No Somewhat Cant say

9. How much new Airtel advertisement influence you to buy their connection ? Very much Some what Undecided Very little

10. Do you find new Airtel advertisement more appealing and convincing ? Very much Little Not much Undecided

11. In general, how would you rate the quality of this advertisement compared to other ads of a similar nature ? Excellent Good Fair Poor

12. Which of the following would you use to describe Modern Advertisement ? Appealing Distasteful Credible Attractive Honest Professional Convincing Silly

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