DOMINICAN COLLEGE OF TARLAC

McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines

Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

BUSINESS PLAN PROJECT

FOR

ENTREPRENEURSHIP

In Partial Fulfillment of the

Requirements for Senior High School Program

Presented by:

Julien ARCOL Angel LABASAN

STEM 2B STEM 2B

Jaymie BANAG Marife LIMOS

STEM 2B STEM 2B

Mhiles CHONG Franceska MANABAT

STEM 2B STEM 2B

Kim COSTELO Mary Angela SABANAL

STEM 2B STEM 2B

J-queen DAVID Joshua SAIN

STEM 2B STEM 2B

Anna DEL PRADO

STEM 2B

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Presented to:

Ms. Marie Therese Donita Pineda

__________________________
(Date)

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Tagline: If you want something nice eat

bananice

I. Table of Contents

I. Table of Contents ................................................................................................... 3

II. Executive Summary ................................................................................................ 4

III. General Company Description ............................................................................... 5

IV. Products and Services............................................................................................ 7

V. Marketing Plan ........................................................................................................ 9

VI. Operational Plan .................................................................................................... 27

3
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

VII. Management and Organization .............................................................................. 31

VIII. Personal Financial Statement ................................................................................ 32

IX. Startup Expenses and Capitalization ..................................................................... 33

X. Financial Plan ........................................................................................................ 34

XI. Appendices ............................................................................................................ 38

II. EXECUTIVE SUMMARY

Bananice is a banana waffle partnered with ice cream, providing product quality through the use of
fresh ingredients. The mixture is made of flour, egg, butter, sugar, oil, and the banana itself.

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Our product is light, fluffy and flat cake made in a waffle maker with a banana mixture. On top is
an ice cream flavor depending on customer’s choice flavor with a chocolate syrup and a toppings.

In addition, our product will benefit our customer’s health because of the nutrients they can get
from the product’s ingredient.

Bananice is located at Sto. Rosario Capas, Tarlac which the area is near to schools, and can easily
locate by any individuals who are interested to our product.

Our customers are from kids to adults who are craving for something sweet with a twist. We ensure
that costumers will be delighted to come back again. Bananice offers a variety of choices which includes
waffle with ice cream and juice. Flavors of our ice cream are chocolate, vanilla, and strawberry.

The company is owned by Chelsca Mhiles Chong with one year experience in marketing.

While there are three business competitions in Sto Rosario Capas, Tarlac, these three only offers
the same product and none offers a unique product that will catch the customers attention.

We expect that our annual sales to our business will increase five percent yearly since the name
become a hit little by little.

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

III. GENERAL COMPANY DESCRIPTION

Bananice is a start-up food manufacturing business which sells banana waffle partnered with ice
cream, the ice cream comes in different flavors. This product is not just an ordinary waffle you see in
other stores for it has banana added in its recipe which makes it healthy and nutritious to eat. Waffle and
ice cream are also well-loved by everyone especially to the millennials, and it can be serve anytime of
the day.

Moreover, the business creates a unique, innovative, entertaining menu to suit everyone’s taste. It
provides an excellent and friendly customer service to maintain the ambience of fun, energetic and
youthful lifestyle.

Mission:

To provide our costumer a high quality product but a friendly budget and to satisfy their cravings
for sweets with a twist.

Vision:

To become well-known around the community providing the highest quality waffle and services at
the best possible prices.

Tagline:

If you want something nice eat Bananice.

Goals:

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

To build a successful business that will grow globally.

Objectives:

• To satisfy costumers

• To provide high quality product with a reasonable price

• To give cheerful and affirming services.

• To make Bananice a destination for students and other people.

• To achieve and increase sales.

Business Philosophy:

Bananice is committed to provide a product that appeals everyone with its taste, also to provide a
good service where employees serve customers with a smile, friendliness, and consistency in serving
food safe and quickly.

Bananice is an ideal market for everyone especially sweet lovers. It is a business that produce one
of the best waffle. Our business is part of a food industry which is stable since it is well-liked and also
a trend in our generation, with its stable status we expect that our business will expand continuously as
time passes by.

Our business strongest key to success are, providing a consistent high-quality product, an
exceptional customer service that will make every customer who comes in our customer will at home.

A flexible menu to stay competitive and explore bigger niches which will differentiates us from our
competitors and to suit people’s preferences.

Legal Form of Business

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Bananice will be regulated as sole proprietorship, wholly owned and operated by the person who
made this business possible to build where she went through a lot to fully learn and understand the
happenings in business world and how to successfully manage a business.

Target Costumer:

Our target customers will be students, employees and others that passes by our store which is located
at Sto. Rosario, Capas, Tarlac where everyone can relax, enjoy the surrounding and have a peaceful
alone time or time with loved ones.

IV. PRODUCTS AND SERVICES

Products:

Bananice sells waffle with a mixture of banana and a variety of ice cream flavors such as chocolate,
vanilla, and strawberry. We also believe that the price of our product is budget friendly compared to our
competitors. Despite of having a low selling price, we assure you that bananice produce a high quality
product.

Service:

Bananice employees will be serving the costumers that will reach their satisfaction. We will also be
offering a discount that will depend on the occasions. During our anniversary aside from discount we
will also be giving freebies when they come to our store.

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Factors:

This waffle satisfies the sweet cravings of every individuals. You can enjoy it anytime and
anywhere. The greatest advantage of this product is like no other because of its quantity and flavor and
can be attractive for both kids and adults. What makes this product unique is the mixture of banana in it
which blends with ice cream and syrup.

Waffle with Ice Price Features

Cream
A light, fluffy and flat cake made in a waffle
maker with a banana mixture. On top is a
Php 42.00
chocolate ice cream flavor covered with a
chocolate syrup.

A light, fluffy and flat cake made in a waffle

maker with a banana mixture. On top is a
Php 42.00
vanilla ice cream flavor covered with a
chocolate syrup.

A light, fluffy and flat cake made in a waffle

maker with a banana mixture. On top is a
Php 42.00
strawberry ice cream flavor covered with a
chocolate syrup.

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Product Costing

DRINKS PRICE FEATURES

A refreshing and tasty drink
that will keep you hydrated
Iced tea Php 15.00
especially during hot season.

Raw materials Quantity Price Cost DM (total RM/quantity) 23

Flour 250g 35.00 Total raw materials price 460.00

Eggs 4 20.00 Quantity of products to produce 20

Butter 100g 32.00 Selling Price (cost DM + Markup) 42.00

Banana 1 dozen 60.00 Markup percentage 82.60%

Sugar 1/4 kg 12.80 Markup price 19.00

Oil 5.00

Ice cream 1.5L 155.00

Chocolate Syrup 355 ml 103.50

Toppings 22.70

Packaging 14.00

TOTAL 460.00

Raw materials Quantity Price

Iced tea 850g 167.00

Mineral water 10L 15.00

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Packaging 145.00
Cost DM (total RM/quantity) 6.54
TOTAL 327.00
Total raw materials price 327.00

Quantity of products to produce 50.00

Selling Price (cost DM + Markup) 15.04

Markup percentage 130%

Markup price 8.50

V. MARKETING PLAN

Market Research

Bananice launches an exciting new waffle store in town.

Before launching the store the researchers made sure that the business was validated through studying
market trends and determining the target food preference and quality behavior.

As the result of the survey that conducted we maximize our potential for success due to several factors:

● Quality of the product

● Low media costs

● Cleanliness of the place

● Student’s population

● Employee’s population

● Prime site location

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Economics

Figure 1
Demographics and Psychographics of the target market
(In Percentage)

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Students Employed Others

5%

15%

80%

Since our location is near schools, the demographic shows that 80% of our target customers are
students, while 5% employed, and 5% that passes by our store which is located at Sto Rosario, Capas,
Tarlac.

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Figure 2
Current Demand in the Target Market
(In Percentage)
What are your preferences when buying a product?

Appearance of the shop Popularity Quality of the product Affordability Appearance of the product Cleanliness

14%
23%

8%

11%

23%

21%

The graph show that cleanliness and quality of the product of the product is the highest trend in the

target market preferences both garnering 23% each. Menwhile, 21% of the 100 respondents chose

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

affordability of the product.

Figure 3
Willingness to Recommend the Product
(In Percentage)
Would you recommend our product to others?

PEOPLE'S WILLINGNESS TO RECOMMEND THE

PRODUCT TO OTHERS (YES/NO)
Yes No

100%

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

The results showed that all of our respondents are willing to recommend our product to others.

Figure 4
Willingness to Try the Product
(In Percentage)
Are you willing to try our product?

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

PEOPLE RECOMMENDING OUR PRODUCT TO

OTHERS
Yes No

10%

90%

The graph shows that 90% of our 100 respondents are willing to try our product.

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Figure 5

Current Demand of Customers to their flavor of Ice Cream Choice

(In Percentage)
What flavor of ice cream do you prefer to pair with banana waffle?

Flavor of Ice Cream Choice

Strawberry
13%

Vanilla
22%

Chocolate
65%

Chocolate Vanilla Strawberry

The graph shows that 65% out of 100 respondents preferred the chocolate flavor, while 22%
answered vanilla and 13% for strawberry.

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Figure 6
No. Of Times the Respondents will visit our Store
(In Percentage)
How often would you visist our store?

No. of times our respondents will visit

9%

30%

61%

1-2 times a week 3-4 times a week 5-6 times a week

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

The pie graph shows that 61.4% of the respondents will visit our store 1-2 times a week, while 29.7%
of them will visit 3-4 times a week and the remaining 8.9% will visit 5-6 times a week.

Figure 7
Willingness to Spend on our Product
(In Percentage)
How much are you willing to pay for it?

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Willingness to spend

11%

22%

67%

42-43 44-45 46-47

The result shows that 67.3% of our respondents are willing to spend P42-43 for our product, 21.8% of

them are willing to spend P44-45 and the remaining 10.9% are willing to spend P46-47 on our

product.

Product

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

WAFFLE WITH ICE CREAM FEATURES BENEFITS

A light, fluffy and flat cake made in Will help you to keep full for a

a waffle maker with a banana longer time, this is also rich in

mixture. On top is a chocolate ice fiber and potassium because of

cream flavor covered with a the banana. It is a good source of

chocolate syrup. nutrients but at the same time

you can enjoy a delicious treats.

A light, fluffy and flat cake made in Will help you to keep full for a

a waffle maker with a banana longer time, this is also rich in

mixture. On top is a vanilla ice fiber and potassium because of

cream flavor covered with a the banana. It is a good source of

chocolate syrup. nutrients but at the same time

you can enjoy a delicious treats.

A light, fluffy and flat cake made in Will help you to keep full for a

a waffle maker with a banana longer time, this is also rich in

mixture. On top is a strawberry ice fiber and potassium because of

cream flavor covered with a the banana. It is a good source of

chocolate syrup. nutrients but at the same time

you can enjoy a delicious treats.

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Customers

The target customers of our company are in general, it can be students, employees, or other local
residence who can avail our product. But our most potential customers will be students. We will
directly sell them in our store which located at Sto, Rosario, Capas Tarlac. The following are the
demographic profile of our target customers:

Age:

Gender:

Daily Allowance:

Monthly Income:

Figure 8
Target Age Range
(In Percentage)

AGE

2%
21%

77%

14-19 y/o 20-30 y/o 33-58 y/o

The result showed that out of 77% of our 100 respondents are aged 14-19 years, 21% are aged 20-30

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

years old while the remaining 2% are ranging from 33-58 years old.

Figure 9
Gender of the Respondents
(In Percentage)

GENDER
Male Female

50% 50%

Figure 10
Daily Allowance of the Respondents
(In Percentage)
How much is your daily allowance?

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

DAILY ALLOWANCE
10-100 110-200 210-300 300 above
1%
19%

37%

43%

The graph shows that 43% of our 100 respondents daily allowance is P10-100, 37% of them have a
daily allowance of P110-200. P210-300 for the 19% and the remaining 1 percent is P300 above.

Figure 11
Monthly Income of the Respondents
(In Percentage)

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

What is your monthly income?

MONTHLY INCOME
less than 10,000 10k-20k 21k-30k 30k above

9%
21%

28%

42%

The pie graph shows that 42% of our respondents who are employees have an average of P10k
monthly income, 28% of them has P10k-20k monthly income. 21% of them has P21k-30k monthly
income and the remaining 9% has a monthly income of P30k and above

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Competition

Since the product of bananice is unique and it’s the only store in town who sells waffle with ice cream
on top, the store don’t have direct competitors. However, indirect well known competitors of bananice
are the following:

● Jollibee located at Capas, Tarlac

● McDonalds located at Capas, Tarlac
● Rainbow sip located at Sto. Rosario, Capas Tarlac

Competitive Analysis

(Jollibee) (McDonald)
Importance
Factor Me Strength Weakness Competitor A Competitor B
To Customer

Unique  Common mixture Common mixture 1

Products

Cheaper Price  Budget friendly Budget friendly 1

Price

Good Quality of  Good quality of Good quality of 1

Quality Products Products Products

Unique and has  Just a plain Just a plain 1

Selection variety of flavors pancake pancake
for ice cream

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Good customer  Good customer Good customer 1

Service service service service

Trusted and safe  Known, safe and Known, safe and 1

Reliability products trusted products trusted products

Maintain the good  Stable business Stable business 1

Stability flow of business flow flow

Efficient in  Efficient in Efficient in 2

Expertise producing their producing their producing their
product product product

Company 2
Reputation

Near schools and  Near schools and Near schools and 2

Location easy to find. easy to find. easy to find.

Appealing to the  Plain Plain 1

Appearance eyes

One-off selling  High Probability High Probability 3

Sales Selling Selling
Method

none  Accepts credit Accepts credit 2

Credit card card
Policies

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Flyers and  TV Commercial, TV Commercial, 2

Advertising brochure, online online online
promotion advertisements,n advertisements,
ewspapers newspapers

Healthy and  Kid-friendly, high Kid-friendly, high 2

Image simple waffle shop quality quality

SWOT

STRENGTH WEAKNESS

 The uniqueness of the product  Limited space on the place

 Excellent customer service  A start-up business
 Accessible location  Resource limitation

 Keeping costs below that of competitors

OPPORTUNITIES THREATS

 Developing new product/services int the future  Changing regulatory environment

 Customers loyalty  Consumer changing tastes
 Job opportunities for the unemployed  Stronger brand name of competitors
 Demand for Product
 A competitor opening new shop in a nearby
location

Porters

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Buyer’s Power High

Supplier’s Power High

Threats of Substitutes Low

Entry Barriers Low

Rivalry/ Competition Low

Niche

Our business role is to serve people a healthy product while earning profit. We serve food with healthy
ingredient. It is a waffle shop where it as a mix of real fresh banana in it, top with an ice cream flavor
you desire. We guarantee to give satisfaction and secure the health of our customers while we also
benefit to them as our business grows.

Marketing Strategies

We will be using sort of strategies in order to gain customers and promote our business. This will help
us achieve our objectives and easily reach out our customers. For a more detailed information, the
strategies that we are going to used are as follows:

A. ADVERTISEMENTS

We will introduce our products by using brochures and flyers. This will impart to our customers the
information that they need to know like where our business is located.

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 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

B. CONSUMER SALE RELATION

As we aim for our business to be well-known, we will encourage people to try our products, and for our
valid customers, we will be giving them discounts, tokens, and loyalty card wherein in loyalty card,
they should collect a total of 10 stickers in order to get a freebie. They can get this stickers upon
purchasing some of our products.

C. DIGITAL MARKET

Since most of us are using social media, we are creating social media accounts such as facebook page,
instagram, and twitter account where they can see updates regarding discounts and other promotional
activities. They can also share our updates to others so that they can also avail freebies.

Promotional Budget

To promote our products we will be using fliers, brochures and tarpaulins which will cost us atleast Php
5,000. Fliers and brochures will be distributed around capas area as well as the tarpaulins. Meanwhile,
for our promotion online, it will cost us nothing since social media can be use for free.

Pricing

Our business utilizes the based cost within every product in terms of ingredients that will be affordable.
Compare to our other competitors like McDonalds and Jollibee our product price is lower. We made
sure that our price will be lower than our competitors since it is the preference of our target customer.

Proposed Location

The proposed location for the Bananice store will be along the Capas area. Two possible stores are
being considered. First is on goodlord computer shop, and the other possible is on rainbow sip.

31
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Our store will need approximately 15 square meter which the both sites can offer.

The store will be located to a place that is very accessible for the people especially to our target
customers which are students. Likewise, it is not hassle to come to our store because the place is not
crowded. Also, we ensure the cleanliness of our place for our customer’s preferences.

Besides the students, most of our customers will also be the employees who wants to relax first before
going home or before they start working.

The business will operate from Monday to Sunday, and hours of operation will depend on the final
location of the store.

Distribution Channel

Distribution system will be direct selling where the product or service goes directly to the customers.
There will be an employee who will sell the products directly to the consumer.. They will have a face
to face interaction with the customers.

Sales Forecast

We expect growth to occur across all categories at about 5% annually as the business becomes more

established and well-known.

32
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Sales Forecast
760000.00

740000.00 2021

720000.00

2020
700000.00

680000.00 740347.49
2019
660000.00 705092.85

671517.00
640000.00

620000.00
1 2 3

This graph shows the sales in year 2 will increase 5% form the first year, the sales from year 3 will

also increase by 5% from the year 2.

33
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

VI. OPERATIONAL PLAN

Bananice will operate from Monday to Sunday. For Monday to Saturday it will open 8:00 am in the
morning unto 8:00 in the evening. Meanwhile, every Sunday our store is only from 8:00 am – 3:00 pm
in the afternoon.

Website Maintenance

When it comes to our websites on Facebook and Instagram account, we will always update them by
posting the changes and what are the latest in our products, through this the customers will not be
outdated instead, they are fully informed about the happenings in our store.

Production

Bananice will provide fresh and quality products for the customers. Since we are using banana and ice
cream, the production will be done in the store where our products are being sold, to maintain the
freshness of the bananas and to avoid the rapid melting of the ice cream.

Moreover, the store will ensures a good customer service such as listening or dealing with customers'
complaints and being nice and friendly to them.

In order to develop our product, we will provide new flavors. We will also engage on our customers by
conducting a survey about their feedback and suggestions.

Location

34
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Our store is located at Eden Wall Bldg. Sto. Cristo st., Sto. Rosario, Capas, Tarlac near the schools
and church where people pass by especially students and employees.

We will build Bananice store in the best location possible, as we believe that it is one of the key for
successful operation.

Site selection criteria are the following:

 Nearby student population

 High traffic location

 High populated area

 Small or mid-size affluent market

Legal Environment

In order for our business to be accountable and operate legally, we went in different government
agencies for our registration.

First, we registered our business name at Department of Trade and Industry to make sure that our
business name is not similar to others. After that, we fill-up the Business Name (BN) Application Form
and waited for our DTI Certificate of Registration.

After acquiring the DTI Certificate of Registration, we proceed to the Barangay Hall of Brgy. Sto
Rosario because that is where our business is located. We filled-up the application form and submit it
together with some requirements. After that, we claimed our Barangay Certificate of Registration and
then went to the Mayor's Office for our Business Permit and Licenses. We secured and filled-up the
application form and then claimed our Mayor's Business Permit and Licenses.

After getting all the certificate and permits from DTI and LGUs, we registered to the Bureau of
Internal Revenue (BIR).

35
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

We went to the Regional District Office (RDO) at Tarlac City and filled-up the BIR Form 1901 -
Application for Registration and submit the completed registration form together with some
requirements and paid the Registration Form (BIR Form 0605). We registered our book of accounts and
receipts/invoices and then claimed the Certificate of Registration (BIR Form 2303).

After completing the steps above, we can already start operating the business legally and secured.

Personnel

Bananice waffle house will be needing three employees, two for crew/cook and one for the
maintenance.

One (1) cook/crew- for an effective and service of product to customers.

Requirements:

1.Police clearance

2. Resume

36
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

4.Senior high level

5.Multi-skills

Maintenance - for assisting the employees and for operations of product.

Requirements:

1.at least 2-3 years experience

2.Resume

3.Police clearance

Job Designation Daily Rate Monthly Rate

Cook/Crew 400.00 12000.00

Maintenance 380.00 11400.00

37
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Inventory

Our inventory consists of flour, eggs, sugar, butter, juice, ice cream and banana. The amount of banana
that we’ll store is estimated to be enough just for one day. To secure the freshness of the fruit.

There is no need to store bulk ingredients since the raw materials are not seasonal and can be bought
easily. This is also one of our ways to avoid wastage of ingredients. Meanwhile the other materials or
non-food items such as packaging can be stored for a long time.

Suppliers

ITEM SUPPLIER ADDRESS

Flour White King (RFM Corporation) Pasig, Metro Manila

Banana Dizon’s Farm Magalang, Pampanga

Eggs Pilmico Sto. Domingo II Capas, Tarlac

Ice cream Wiggies Meraki Bldg. San Sebastian

Tarlac City

Sugar Azucarera de Tarlac Bario San Miguel Tarlac City

Chocolate syrup Clara Ole (SYSU 145 Panay Ave Quezon City,
INTERNATIONAL INC) 1008 Philippines

38
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

VII. Management and Organization

Our business is a sole proprietorship form of business owned and managed by Chelsca Mhiles Chong.
It is a manufacturing type of business wherein we will use raw materials in order to make our product.
The finished products can be sold directly to the consumers. We'll hire 3 employees. Two will serve as
our crew/cook and the other one will serve as the maintenance to keep our store neat and clean. By
hiring two employees, we can serve our customers well organized and efficient. In order to lay a strong
foundation for our business, the owner is the one who will keep an eye on the store by visiting it every
day.

39
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

VIII. Personal Financial Statement

Name: Chong, Chelsca Mhiles B.

Residence Address: Brgy. Burot, Tarlac City

Date of Birth: March 12, 1990

Status: Single

Business Name of Applicant: Bananice

Business Address: Sto. Rosario, Capas Tarlac

Personal Contact Number: 0985500395

Assets

40
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Cash in Bank 1,500,000.00

Real Estate 1,000,000.00

Vehicle 1,500,000.00

Total Assets 4,000,000.00

Liabilities and Net Worth

Net Worth 4,000,000.00

Total Liabilities and Net Worth 4,000,000.00

IX. Start-up Expenses and Capitalization

BANANICE

41
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

PRE-OPERATING FINANCIAL STAEMENTS

PRE-OPERATING INCOME STATEMENT
Sales Php -
Less: Start-up expense 93,635
Net Loss (Initial Deficit) 93,635

PRE-OPERATING STATEMENT CASH

FLOWS
Cash Inflow (Contribution) 1,000,000
Less: Cash Outflows:
Payments for Start-up expenses 93,635
Purchases of Fixed Assets 100,485 194,120
Net Cash Inflow 805,880

PRE-OPERATING STATEMENT OF
FINANCIAL POSITION
ASSETS
Current Asset:
Cash 805,880
Inventory -
Total Current Asset 805,880

Noncurrent Asset:
Equipments 72,198
Furniture and Fixtures 28.287
Total Noncurrent Asset 100,485

TOTAL ASSETS 906,365

LIABILITIES AND OWNER’S

EQUITY
Initial Capital 1,000,000
Initial Deficit (93,635)
TOTAL OWNER’S EQUITY 906,365

42
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

X. Financial Plan

BANANICE

STATEMENT OF COMPREHENSIVE INCOME

For the year ended Dec 31 20xx

2019 2020 2021

Sales 671517.00 705092.85 740347.49

Less:Cost of Goods sold 35343.00 37110.15 38965.66

Gross Profit 636174.00 667982.70 779313.15

Less: Expenses

Utilities 30000.00 31500.00 33075.00

Rent 96000.00 96000.00 96000.00

Salaries 280800.00 294840.00 309582.00

Advertising 5000.00

Permits and Licenses 1700.00 1700.00 1700.00

Depreciation 12233.34 12233.34 12233.34

Total Operating Expense 425733.34 436273.34 452590.34

Operating Income 210440.66 231709.36 326722.81

Income Tax Expense 67341.01 74147.00 104551.30

Net Income 143099.65 157562.36 222171.51

43
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

BANANICE

STATEMENT OF CASHFLOW

For the year ended Dec 31 20xx

2019 2020 2021

Net Income 143099.65 157562.36 222171.51

Depreciation Expense 12233.34 12233.34 12233.34

Increase Tax Payable 67341.01 74147.00 104551.30

Decrease Tax Payable (67341.01) (74147.00)

Supplies (37035.00) (18517.50) (9258.75)

Net Cash Inflow from Operating

185639.00 158084.19 255550.40
Activities

Cash from investing activities

Furnitures and Fixtures (28287.00)

Equipment (72198.00)

Net Cash Outflow from Investing

(100485.00)
Activities

Cash from financing activities

44
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Investment by owner 906365.00

Increase in drawing (50000.00) (50000.00) (50000.00)

Net Cash Inflow/Outflow from

856365.00 (50000.00) (50000.00)
Financing

Net Increase in Cash and Cash

941519.00 108084.19 205550.40
Equivalents Helds

Cash,beg 941519.00 1049603.19

Cash, end 941519.00 1049603.19 1255153.59

BANANICE

STATEMENT OF CHANGES IN OWNER'S EQUITY

For the year ended Dec 31 20xx

2019 2020 2021

Beginning Capital 1000000.00 1093099.65 1200662.01

Net profit 143099.65 157562.36 222171.51

45
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Withdrawals (50000.00) (50000.00) (50000.00)

Capital Ending 1093099.65 1200662.01 1372833.53

BANANICE

STATEMENT OF FINANCIAL POSITION

For the year ended Dec 31 20xx

2019 2020 2021

Current Assets

Cash 941519.00 1049603.19 1255153.59

Inventory 37035.00 55552.50 64811.25

Total Current Assets 978554.00 1105155.69 1319964.84

Non-current Assets

Furnitures and Fixtures 28287.00 22912.47 17537.94

Accumulated Depreciation (5374.53) (5374.53) (5374.53)

Equipment 72198.00 65339.19 58480.38

Accumulated Depreciation (6858.81) (6858.81) (6858.81)

46
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

Total Non-current Assets 88251.66 76018.32 63784.98

Total Assets 1066805.66 1181174.01 1383749.82

Liabilities

Income Tax Payable 67341.01 74147.00 104551.30

Total Liabilities 67341.01 74147.00 104551.30

Owner's Equity

Owner's Capital 906365.00 999464.65 1107027.01

Net Income 143099.65 157562.36 222171.51

Owner's drawing (50000.00) (50000.00) (50000.00)

Total Owner's Equity 999464.65 1107027.01 1279198.53

Total Liabilities and Owner's Equity 1066805.66 1181174.01 1383749.82

XI.Appendices

LOYALTY CARD

We will be having a loyalty card in our shop where if a customer completed buying of 10 products
in our store she will receive a free waffle and drinks.

47
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

BROCHURE

The brochure above is an example of what we will be giving out. The brochure contains a short
description about our product and includes the vision and mission of our shop. Our shop’s address and
page/s are seen at the back of the brochure.

FLYER

48
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

The flier contains info about our opening and closing time as well as the basic info about our
product.

LIST OF THINGS TO BE PURCHASED

FURNITURES AND FIXTURES, EQUIPMENTS PRICE

JUICE DISPENSER P10,000.00

(QUANTITY 1)

49
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

REFRIGERATOR P12,548.00

(QUANTITY 1)

WAFFLE MAKER P1,760.00

(QUANTITY 5)

SCREEN RATAIL POS SYSTEM P14,950.00

(QUANTITY 1)

AIR CONDITIONER P25,900.00

(QUANTITY 1)

50
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

CABINET P2,830.00

(QUANTITY 3)

TABLES AND CHAIRS P6,599.00

(QUANTITY 3)

SUPPLIES PRICES QUANTIY

APRON P33.00 20

SPRAYER P68.00 30

HAIRNET P10.00 20

DUST PAN P24.00 10

MOP P499.00 10

SPONGE P22.00 30

BROOM P217.00 10

DISHWASHING LIQUID P99.00 20

RECEIPT PAYROLLS P461 50

BALLPEN P10.00 20

51
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

PAPER CLIP P12.00 5

TAPE P19.00 25

TAPE DISPENSER P155.00 2

PERMITS

52
 DOMINICAN COLLEGE OF TARLAC
McArthur Highway, Poblacion (Sto.Rosario), Capas, 2315 Tarlac, Philippines
Tel No. (045) 4917579/Telefax (045) 9250-519
Website: dct.edu.ph/E-mail: domct_2315 @ yahoo. com.ph

53