Research
Research
Souffle is a delicate, light, fluffy and a frothy dessert that comes in sweet or savory. It is
far from the usual flat pancakes we usually make. Souffle is associated with French cuisine then
later on adopt with the Japanese of creating a unique dish. In the early 18 th century, it is believed
to have originated in France. One of the famous French chef Marie-Antoine Carême is frequently
credited with refining and popularizing souffles as both savory and sweet dessert during her
culinary career in the early 19th century. Way back 1974 Souffle pancake first established was in
Hawaii in a restaurant called Eggs N’ Things. Souffle gained more popularity because of how
good its appearance and have a delightful texture. Souffle pancake have a one main ingredient
however it can be customized with various flavors on top, you can add Oreo biscuits, matcha
powder, and even fruits and some toppings that will surely suit your taste.
Souffle pancake is far from the plain pancake, it consists of whipped cream and different
variety flavors that can customers choose and also those people who have a passion for trying
something new and different. It will be so exciting because of this new product that will surely
enjoy and will surely satisfy customers especially those who are dessert lovers. Souffle pancake
are a great option for people or groups as a special treat or a dessert for celebrations like
birthdays, weddings, anniversaries and more. It is also good in Children and Millennials, for
children because it is a sweet food, and had a good appearance. Souffle pancake are also good in
Millennials, knowing them they are into trendy, and Instagram for their social media accounts.
The proponents decided to create a business of Souffle Pancake (Japanese Pancake) to offer
something new and different from people of Tabaco. Also, due to the souffle is only been sold
mostly in Manila and Legazpi City have a one physical store that sell souffle located in SM. To
lessen the hassle of traveling from Tabaco to Legazpi, customers from Tabaco can easily
online and delivery. Social media encourages more and more people to be intrigued with souffle
pancakes, since social media is mainstream nowadays, the business will use it as the main
platform in advertising the business. We will use Facebook, Instagram, TikTok by making any
kind promotions and offers so that the customers will be attracted. The shop will be having its
own website since we are just getting started. Target customers are from Tabaco City (and
someone with a sweet tooth) since it would be a dessert. The proponents are all experienced in
business and loved baking, and by allowing them to have a wider knowledge and a creativity that
The objectives of the project feasibility study entitled Camina Souffle Dessert are as
follows: (1) to determine if the proposed product is feasible and viable in the market; (2) to
promote a new product concept “souffle” with local fusion in Legazpi City; and (3) to produce
souffle as additional product line for dessert. The proponents will adopt a general partnership
form of ownership. A General Partnership is a general partners make the call on how the daily
operations run. In corporation, the company is owned by shareholders. Does not get involved in
the business decision-making. The proponents are Ma. Karen B. Buarao, Shaina Marie E.
                                                 2
                                           CHAPTER I
MARKETING FEASIBILITY
The advocate is conducting research on the City of the Tabaco City soufflé pancake
market right now. In order to understand the local client base and develop successful business
strategies for long-term profitability, it is important that this examination be conducted. chapter 1
or the market feasibility has twelve sections namely, market description, historical population,
demand analysis, supply analysis, direct and indirect competitors supply, projected supply,
demand and supply gap analysis, sales forecast, marketing program, selling price computation,
business location, and promotion. Chapter 1 is the Market Feasibility with twelve sections
namely, market description, historical population, demand analysis, supply analysis, direct and
indirect competitors supply, projected supply, demand and supply gap analysis, sales forecast,
Market Description
Understanding the market is an important part of our feasibility study since it offers useful
information about feasible customers and competitors in Tabaco City, where there are
approximately 140,961 individuals. For us to successfully launch our soufflé pancake business,
we need to be able to build efficient marketing plans that appeal to the local market. Due to their
light, fluffy texture, soufflé pancakes are becoming more and more well-liked, making them a
delicious and practical option for snack lovers. They provide a varied delight for many tastes and
are available in all kinds of flavors. Soufflé Pancake, is committed to meeting the local market's
rising need for these delightful pancakes. In Tabaco City, our target market is made up of a wide
                                                 3
variety of locals, including professionals, students, and families. Due to its widespread appeal,
soufflé pancakes are a favorite of people of all ages, including seniors and teenagers. They are
frequently relished as a delightful dessert, an excellent breakfast choice, or a cozy snack at any
time of the day. Soufflé Pancake will mostly operate online, enabling customers to conveniently
place orders and complete transactions. The proponent appreciates the existence of numerous
bakeries and cafés that provide a variety of pastries and desserts in the local market. Despite
being potential indirect competitors, Soufflé Pancake distinguishes itself in the market by
concentrating solely on soufflé pancakes and providing a variety of delicious and unique tastes.
Proponents can adjust our solutions to the interests and needs of the local people in Tabaco City
according to the market description, which is based on data from a city with a population of about
140,961.
Historical Population
                                           Table 1
                             Historical Population of Tabaco City
                            Year                    Population
                            2021                        93,443
                            2022                        102,998
                            2023                        104,749
                   Source: website, October 2023
Table 1 presents the historical population of Tabaco City ages 16 years old and above.
The target market of Souffle from age bracket 16 onwards, which means that these specific
consumers will be the common buyers of souffle, since they have the capacity to purchase the
said product. The table describes the historical population of the city from 2021 with 93,443, for
                                                4
2022 with 102,998, and 2023 with 104,749. The population growth of Tabaco City is 1.7 per
year. The data was sourced out from the websites and capitol of Tabaco City.
Demand Analysis
To determine the demand of the product in the market. The proponents have conducted
an online survey of 100 respondents. The total population was based on the population of the
people in Tabaco City. The proponents conducted an online survey through google forms. The
questions have been asked through survey about how would the market react to a different and
new variety of desserts, are they willing to patronize the Japanese Souffle pancake, how often
will they purchase the product, and any suggestions towards the products taste, combo of
beverages that will help the proprietors on determining the target market.
                                             Table 2
                                       Projected Demand
        Year         Population        Willingness to  Frequency               Projected
                          (1.7%)        Buy (89%)                              Demand
        2023          104,749             93,226           12                  1,118,712
        2024          106,530             94,812           12                  1,137,852
        2025          108,341             96,423           12                  1,157,076
Table 2 displays the projected years, population, the desire to purchase the product, and
the demand of the target market. The online survey questionnaire has 100 percent retrieval rate
and out of hundred respondents, the responses of online questionnaires eighty-nine percent
(89%) are willing to avail the product of the proposed business, and respondents will patronize
The supply analysis is the understanding of supply trends from different business
establishments throughout the years and to find out how to increase their supply via projected
supply. There is an increasing number of online sellers and online pastry stores that sell cupcakes
also there are a great number of physical pastry stores within Tabaco city. However, most of
them do not particularly sell cupcakes or specifically spicy cupcakes. Moreover, online sellers
sell pastry goods through pre-order. With thorough research, as to the supposed direct
competitors of Camina Souffle Pancake, the proponents found out that there is no similar
business that is selling spicy cupcakes up to date. For the indirect competitors the proponents
were only able to gather data from a few competitors by messaging them in their FB page.
                                             Table 3
                                      Competitors Supply
     Competitors         Pieces sold (daily)   Pieces sold (monthly)       Pieces sold (yearly)
   Japanese Cake              45 pcs                 1,350 pcs                 16,200 pcs
   Vendor 1
   Japanese Cake              50 pcs                   1,500 pcs               18,000 pcs
   Vendor 2
   Japanese Cake              40 pcs                   1,200 pcs               14,400 pcs
   Vendor 3
   Japanese Cake              55 pcs                   1,800 pcs               21,600 pcs
   Vendor 4
   Total                                              5,850 pieces            69,800 pieces
Table 3 shows the total number of Japanese Cake containing 45-55 pieces that each
competitor sold in a day, multiply by 30 to get the monthly pieces sold and multiply by 12 to get
the yearly products sold. The data is gathered by interviewing the vendors on how many orders
                                            Table 4
                                        Projected Supply
                               Year                     Supply
                               2023                     69,800
                               2024                     70,987
                               2025                     72,194
                  Note: For the tabulation of Table 4 at Appendix D at pp.18
Table 4 shows the projected supply of the proposed business from 2023 to 2025. With
69,800 for the year 2023, 70,987 in 2024, and 72,194 for the year 2025. There will be a projected
                                       Table 5
                Demand and Supply Gap Analysis of Camina Souffle Pancake
                                                           Market       Production
     Year         Demand       Supply         Gap
                                                         Share (3%)      Volume
     2023         1,118,712     69,800      1,048,912      31,467           86
     2024          1,137,852          70,987          1,066,865       32,006           88
     2025          1,157,076          72,194          1,084,882       32,564           89
Table 5 shows the demand and supply gap analysis of the proposed business. The
projected year of the business will cover from 2023 to 2025. The required formula is to compute
the demand less the supply to achieve the gap. The gap will represent the unserved supply of the
proposed business. The market share of the proposed business would be 3%. The gap is
multiplied by 3% to achieve the market share of the business, then divide it by 365 to arrive with
                                                  7
Sales Forecast
                                            Table 6
                          Sales Forecast of CAMINA Souffle Pancake
       Product           Quantity      Selling         Daily          Monthly           Annual
                          Sold          Price          Sales           Sales             Sales
  CAMINA
  Souffle Pancake
  Dessert
  (Oreo-Choc,               90         ₱90.00         ₱8,100.00    ₱251,000.00      ₱3,012,000.00
  Straw-Milk,
  Anana,      and
  Mango-Tango)
Table 6 shows the illustration of the product, quantity sold, selling price, daily sales,
monthly sales, and yearly sales. Camina Souffle Dessert selling price is ₱90.00, with a daily sale
of ₱8,100.00 (90.00 x 40 units), monthly sales of ₱251,000.00 and annual sales of ₱3,012,000.00.
Marketing Program
Camina Souffle pancake only offers an online business. Social media is a strong
marketing strategy specially in starting a business. Camina Souffle pancake will use both digital
marketing to connect with customers, and by displaying some of the products outside the
business location in order to see if someone passed by. Also, the proponents will adopt the 4Ps,
Product
Camina Souffle pancake offers pancakes with different flavors and toppings that will
surely satisfy the customer. The plastic box container contains 2 layered souffle pancake with
fillings, fillings are just the syrup that will also put on top. It consists 4 different syrups namely:
Strawberry, Banana, Chocolate, White chocolate. And to add more, the proponents offer
                                                  8
toppings like Oreo biscuits, crashed graham, matcha powder and some fresh fruits like mango,
                                          Table 7
                             Products of Camina Souffle Dessert
                Product                                       Description
                                       Souffle pancake with filling of chocolate syrup topped with
 1. Oreo Chocolate Souffle Pancake     whipped cream, Oreo bits and chocolate chips.
                                       Souffle pancake with fillings of strawberry syrup topped
 2. Strawberry Milk Souffle Pancake    with whipped cream, fresh strawberry sliced and milk
                                       chocolate chips.
                                       Souffle pancake with fillings of chocolate syrup topped
 3. Anana Souffle Pancake
                                       with whipped cream and fresh banana sliced.
                                       Souffle pancake with fillings of mango syrup topped with
 4. Mango Tango Souffle Pancake
                                       whipped cream and fresh mango sliced.
                                           Table 8
                            Oreo Choc Souffle Pancake Computation
                                    Unit of
           Ingredients                                  Unit Cost (₱)           Total Cost (₱)
                                  Measurement
   All-purpose flour                         50g             60.00/1000g                     3.00
   Baking powder                              6g             20.00/1000g                     0.12
   Vanilla Extract                           5ml              15.00/15ml                     5.00
   Egg yolks                              3 eggs              8.00/per pc                   24.00
   Evaporated Milk                         79ml              35.00/370ml                     5.00
   Salt                                     0.3g               20.00/50g                     0.12
   White sugar                               29g             85.00/1000g                     2.47
   Fillings:
   Chocolate syrup                         30ml            200.00/1000ml                     6.00
   Toppings:
   Whipped cream                           42ml            200.00/1000ml                    8.40
   White Vinegar                            5ml              22.00/385ml                    0.29
   White Sugar                              85g              85.00/1000g                    7.23
   Chocolate Chips                          57g              280.00/500g                   31.92
   Crashed Oreo                             57g             280.00/1,000g                  15.96
                                                                                          ₱109.51
   Yield                                                                                        2
                                                   9
   Total                                                                                   ₱55.00
Table 8 shows the Oreo Choc Souffle Pancake computation of ingredients, the Oreo Choc
Souffle Pancake at ₱109.51, the yield is for 2, and the selling computation price is ₱55.00
                                             Table 9
                             Straw-Milk Souffle Pancake Computation
           Ingredients            UOM                   Unit Cost (₱)          Total Cost (₱)
  All-purpose flour                        187g                60.00/1000g                    11.22
  Baking powder                         13.308g                20.00/1000g                    26.62
  Vanilla Extract                          15ml                 15.00/15ml                     1.00
  Egg yolks                                9pcs                 8.00/per pc                   72.00
  Evaporated Milk                        472ml                 35.00/370ml                    37.91
  Salt                                       5g                  20.00/50g                     2.00
  Fillings:
  Strawberry syrup                        25ml              200.00/1000ml                       5.00
  Toppings:
  Whipped cream                          375ml              200.00/1000ml                   75.00
  White Vinegar                           15ml                22.00/385ml                    0.86
  White Sugar                             180g                   85/1000g                   15.30
  Milk Chocolate Chips                     33g                   280/500g                   18.48
  Fresh Strawberry                         28g                   175/500g                    9.80
                                                                                          ₱275.19
   Yield                                                                                        2
   Total                                                                                  ₱137.00
        Table 9 presents the Straw-Milk Souffle computation of ingredients, the unit of
measurement per ingredient at ₱275.19, the yield is for 2, and the total selling computation price
is ₱137.00
                                          Table 10
                             Anana Souffle Pancake Computation
           Ingredients              UOM                  Unit Cost (₱)        Total Cost (₱)
 All-purpose flour                         187g               60.00/1000g                 11.22
 Baking powder                           13.308g              20.00/1000g                 26.62
 Vanilla Extract                           15ml                 15.00/15ml                    1.00
 Egg yolks                                  9pcs                8.00/per pc               72.00
 Evaporated Milk                          472ml               35.00/370ml                 37.91
 Salt                                         5g                 20.00/50g                    2.00
                                                   10
 Fillings:
 Chocolate syrup                           25ml          200.00/1,000ml                   5.00
 Toppings:
 Whipped cream                            375ml           200.00/1000ml                  75.00
 White Vinegar                             15ml             22.00/385ml                   0.86
 White Sugar                               180g             85.00/1000g                  15.30
 Chocolate Chips                            33g             280.00/500g                  18.48
 Chocolate syrup                           30ml            150.00/350ml                  12.86
 Crashed Oreo                               33g               280/1000g                   9.24
 Fresh Banana                              944g               120/1000g                 113.28
                                                                                       ₱400.77
 Yield                                                                                       2
 Total                                                                                 ₱200.00
Table 10 presents the Anana Souffle Pancake computation of ingredients, the unit of
measurement per ingredient, unit cost and the total cost. The Anana Souffle has the following
ingredients: all-purpose flour, baking powder, vanilla extract, egg yolks, evaporated milk, salt,
chocolate syrup, whipped cream, white vinegar, white sugar, chocolate chips, chocolate syrup,
crashed Oreo, and fresh banana, with a unit cost is ₱400.77.00, the yield is for 2, and the selling
                                           Table 11
                           Mango Tango Souffle Pancake Computation
                                   Unit of
             Ingredients                              Unit Cost (₱)             Total Cost (₱)
                                 Measurement
   All-purpose flour                        187g            60.00/1000g                    11.22
   Baking powder                         13.308g            20.00/1000g                    26.62
   Vanilla Extract                          15ml             15.00/15ml                     1.00
   Egg yolks                                9pcs             8.00/per pc                   72.00
   Evaporated Milk                         472ml            35.00/370ml                    37.91
   Salt                                       5g              20.00/50g                     2.00
   Fillings:
   Chocolate syrup                            25ml           200.00/1000ml                  5.00
   Toppings:
                                                  11
   Whipped cream                                375ml          200.00/1000ml            75.00
   White Vinegar                                 15ml            22.00/385ml             0.86
   White Sugar                                    180g           85.00/1000g            15.30
   Milk Chocolate Chips                            85g           280.00/500g            47.60
   Chocolate syrup                               30ml           150.00/350ml            12.86
   Fresh Mango                                   14.7g          200.00/1000g             2.97
                                                                                      ₱310.34
   Yield                                                                                    2
   Total                                                                              ₱155.00
 Source: Shopee App, Polyware Tabaco Branch, October 2023
Table 11 presents the Mango Tango Souffle computation of ingredients, the unit of
measurement per ingredient. The Mango Tango Souffle Pancake has a unit cost of ₱310.34, the
                                              Table 12
                                       Packaging Computation
               Particulars                 Quantity        Unit Cost (₱)        Total (₱)
   Square cake box                                       1pc      9.00/50pcs           ₱5.56
   Ribbon (1cm)                                          1m       16.00/25m             0.64
   Sticker Paper                                         0.2      50.00/10pc            1.00
   Tape                                             0.1m          16.00/10m             0.16
   Plastic Carrier Bag (small)                           1pc     69.00/50pcs            1.38
   Plastic Carrier Bag (medium)                          1pc    119.00/50pcs            2.38
   Plastic Carrier Bag (large)                           1pc    179.00/50pcs            3.50
   Total                                                                             ₱14.65
   Source: Shopee App, Polyware Tabaco Branch, October 2023
Table 12 shows the illustration of the packaging computation of Camina Souffle Dessert
amounting to ₱9.32. The packaging includes a cupcake box with six cupcake holders, ribbon,
sticker paper, cupcake liners, tape, and plastic carrier bag. The suppliers of these packaging
materials will come from verified Shopee stores since these stores sell in bulk and have a
                                                   12
                                              Table 13
                                     Selling Price Computation
                 Product Cost              Markup               Total Cost (₱)
                     90                      80%               ₱193.08 or ₱193
90 x 80% = 72
Table 13 shows the selling price computation of Camina Souffle Dessert’s amounting to a
total of ₱193.00.
Business Location
The location will be a residential area in Tabaco City, Albay since the proponents will not
have a physical store, the production will take place at Kare Subdivision, Purok 6, Tabaco City.
Promotion
customer and be known in the business world through social media platforms. Facebook, TikTok,
Instagram are one of the strongest marketing strategies in the world. It is used and known by
many people.
Camina Souffle Pancake will have its own Facebook page, Instagram account and TikTok
account. Proponents will used this social media platform to promote its product. Leveraging
technology and its uses, the business can have its advertising and promotion will boost the
                                             Table 14
                                          Promotional Cost
           Promotion              Unit of Measurement        Unit Cost (₱)     Total Cost (₱)
 Social Media Accounts                      1                           60                  60
 Flyers                           Bulk printing (105pcs)               7.14             750.00
                                                  13
 Total                                                                              ₱810.00
Source: Photobook PH, October 2023
Table 14 shows the promotional cost that will be used in order to promote the business
through social media accounts of the Camina Souffle Desserts is 60 of charge. For promotion
using traditional marketing, a flyer at 105 pcs with a unit cost of 7.14, having a cost of ₱750.00
therefor the total cost is ₱810.00 allocated for the promotion of the business.
CHAPTER II
PRODUCTION FEASIBILITY
Technical Feasibility is where the process of the proposed product is stated, and the
technicalities of the business are discussed. The processes are explained with the inclusion of the
materials necessary for production and the price of each material needed is indicated under this
part together with the product’s logo. chapter 2 or the production feasibility has eleven sections,
the product specification and description, production process, service process, operation
schedule, sanitary supplies, office supplies, tools and equipment, utility requirements, project
                                                 14
Product Specification and Description
Product Specification and Description pertains to what a product is and why should the
targeted population purchase the product. The purpose of this section is to supply customers with
Soufflé pancake is the most recent trend variation type of pancakes. It is different from
other types of pancakes that is found around the world. A pancake is typically a tiny round cake
that can be thin or thick depending on personal choice. Egg, raising flour, sugar, salt, and wheat
flour are common ingredients in regular pancakes. The ingredients for soufflé pancake are the
same as for regular pancake, but it requires a few extra steps to prepare. Despite the fact that the
ingredients are the same, the texture of the soufflé pancake is fluffier and softer than a regular
pancake. Souffle pancake is typically thicker and taller than regular pancake and has more
delicate and airy texture that customers will surely love and would definitely purchase. Souffle
can be a profitable business venture in the food industry due to their famous views and reviews
on social media. Finally, Souffle Pancakes are unique here in the Philippines since most of the
Filipino only saw souffle pancake through social media, it is famous in Japan and souffle
pancakes selling location here in the Philippines is mostly in Manila. Souffle can be enjoyed as a
breakfast, dessert, or snack, offering a new variety of desserts for the people in Tabaco City .
Souffle pancakes can be eaten for breakfast, lunch, indulgent snack and for dessert and can also
Camina Souffle Pancake thinks to increase the desire of people especially here in Tabaco
City by giving a new taste, Instagram dessert and a budget friendly product. The target market of
Camina Souffle Pancake both professionals and non-professionals, especially children, ages from
15 to 65. Potential customers will be glad to try for the first time the Souffle Pancake that looks
                                                15
so fluffy, light and delicious that will surely suit their taste and will leave an impression so they
would want to eat it on repeat. Customers can also choose what fillings and toppings would they
want to put. The finished product would be enclosed in a plastic Tupperware. The logo sticker
Business Logo
                                            Figure 1
                               Camina Souffle Dessert Business Logo
Camina Souffle business logo is a simple logo with the proponent’s name in the middle
and a pink background because which attracts young people and millennials. The proposed name
of business is “CAMINA SOUFFLE DESSERT”. The proponents came up with three syllable
name CAMINA resulting the combination of Karen, Mica and Shan. The idea of this business
would answer the question of “what other dessert to try and a new to taste?” the proponents are
dessert lover and would like to expand the knowledge with this business. The proponents aim to
bring different variety of souffle pancakes in the city and satisfy potential customers since it is
new and no competitors. The Souffle graphics shows the main product of the proposed business.
                                                 16
Business Facebook Page
The
proponents create a Facebook page for advertisement of “CAMINA Souffle Dessert” products
and customers be updated of the menu, promo, and new flavors. Also, customer’s can
order/reserve through online by messaging the Facebook account. The CAMINA Souffle Dessert
                                Preparation of materials
                                            17
                                          Figure 2
                               Production Process/Flow Chart
The production process discusses the step-by-step procedure on how to make the
1. Purchasing raw materials: The first thing to do is to purchase all of the ingredients in
souffle pancake, like electric mixer, mixing bowl, measuring cup and spoons, another
                                             18
      mixing bowl and also some knife, spatula. Preparation of the ingredients is one of the
important things in baking even in cooking, it will save so much time and will improve
organization.
3. Mixing of ingredients: After preparing the tools and equipment, you will now measure
4. Preheat a lidded electric skillet or a pan: The third step is to preheat a pan on a low
heat to roughly 250°F to 300°F, by doing this the heat will be dispersed evenly
throughout the pan, ensuring that the pancake is cooked thoroughly and evenly.
5. Cooking: The sixth step includes scooping the souffle mixture into the pan and filling
each cavity to 3/4 cup and after 3 minutes add 1/3 tbs souffle mixture on top. As a result,
the Souffle pancake can rise slightly over the level of the pan with little doming.
6. Frosting: Frosting is used to decorate baked goods such as Souffle pancake. We can
make the frosting by mixing the whipped cream. It is a great way to design a souffle
7. Garnishing: Souffle pancakes should be garnished as the final stage. Add some fillings in
between the 2 souffle pancake choices are: Banana syrup, Chocolate syrup, Strawberry
syrup. Add toppings to the souffle pancakes for the garnish. This method adds a pleasing,
Preparation Procedure/Recipe
                                        Table 15
                            Oreo Choc Souffle Procedure/Recipe
Ingredients for Cake:
Dry Ingredients
    All-purpose flour
    1 teaspoon Baking Powder
    2 tablespoon white sugar
                                               19
    Pinch of salt
Wet Ingredients
    3 egg yolks
    5ml vanilla extract
    79ml Evaporated Milk
Meringue
    3 egg whites
    6 tbsp white sugar
    1 tsp vinegar
Directions:
                                            Table 16
                               Straw-Milk Souffle Procedure/Recipe
Ingredients for Cake:
                                                    20
Dry Ingredients
    1/2 cup All-purpose flour
    1 teaspoon Baking Powder
    2 tablespoon white sugar
    Pinch of salt
Wet Ingredients
    3 egg yolks
    5ml vanilla extract
    79ml Evaporated Milk
Meringue
    3 egg whites
    6 tbsp white sugar
    1 tsp white vinegar
Directions:
1.  Separate the egg yolks and egg whites.
2.  Whisk the egg yolks, milk and vanilla extract
3.  Sift the all-purpose flour, baking powder, salt and baking powder together then whisk until it is
    soft sticky then set aside.
4. Using electric mixer or hand mixer, beat egg whites for 5 seconds then add white vinegar, beat
    again until frothy then gradually add white sugar unit its stiff peak.
5. Use rubber spatula and get a little bit of meringue or stiff egg whites to your egg yolk mixture,
    the fold it in. When the egg yolk mixture is soft peak add the rest of the egg whites and gently
    fold to combine, and carefully not to over mix.
6. Set your pan on the lowest heat, and brush the pan with the oil.
7. When the pan is warm enough, you can now start cooking your souffle pancake. Use scoop to
    place in the middle of the pan. Set your timer for 2 mins then add a second round another one
    scoop on top of the souffle. Carefully pour 3 tablespoons of water into your pan avoiding the
    souffle pancake. Cover the pan with a lid and set a timer for four minutes.
8. Uncover the pan. When they are golden brown on the bottom, carefully flip over your
    pancakes. The add 3 tablespoons of water into the pan and cover.
9. Cook for another 6 minutes until the souffle pancake is cooked. Then repeat the rest,
10. Serve your Souffle pancakes immediately with strawberry syrup as the filling in between of the
    two souffle then add toppings the whipped cream, milk chocolate chips, strawberry syrup and
    the fresh strawberry.
Table 17
                                                  21
                                Anana Souffle Procedure/Recipe
Ingredients for Cake:
Dry Ingredients
    1/2 cup All-purpose flour
    1 teaspoon Baking Powder
    2 tablespoon white sugar
    Pinch of salt
Wet Ingredients
    3 egg yolks
    5ml vanilla extract
    79ml Evaporated Milk
Merigue
    3 egg whites
    6 tbsp white sugar
    1 tsp white vinegar
Directions:
1. Separate the egg yolks and egg whites.
2. Whisk the egg yolks, milk and vanilla extract
3. Sift the all-purpose flour, baking powder, salt and baking powder together then whisk until it is
    soft sticky then set aside.
4. Using electric mixer or hand mixer, beat egg whites for 5 seconds then add white vinegar, beat
    again until frothy then gradually add white sugar unit its stiff peak.
5. Use rubber spatula and get a little bit of meringue or stiff egg whites to your egg yolk mixture,
    the fold it in. When the egg yolk mixture is soft peak add the rest of the egg whites and gently
    fold to combine, and carefully not to over mix.
6. Set your pan on the lowest heat, and brush the pan with the oil.
7. When the pan is warm enough, you can now start cooking your souffle pancake. Use scoop to
    place in the middle of the pan. Set your timer for 2 mins then add a second round another one
    scoop on top of the souffle. Carefully pour 3 tablespoons of water into your pan avoiding the
    souffle pancake. Cover the pan with a lid and set a timer for four minutes.
8. Uncover the pan. When they are golden brown on the bottom, carefully flip over your pancakes.
    The add 3 tablespoons of water into the pan and cover.
9. Cook for another 6 minutes until the souffle pancake is cooked. Then repeat the rest,
10. Serve your Souffle pancakes immediately with cholate syrup as the filling in between of the two
    souffle then add toppings the whipped cream, chocolate syrup and the fresh banana.
                                                 22
                                         Table 18
                            Mango Tango Souffle Procedure/Recipe
Ingredients for Cake:
Dry Ingredients
    1/2 cup All-purpose flour
    1 teaspoon Baking Powder
    2 tablespoon white sugar
    Pinch of salt
Wet Ingredients
    9 egg yolks
    15ml vanilla extract
    79ml Evaporated Milk
Meringue
    3 egg whites
    6 tbsp white sugar
    1 tsp white vinegar
Directions:
                                                  23
Service Process/Flow Chart
Accept payment
                                              Figure 3
                                    Service Process /Flow Chart
The service process pertains to how a service is provided to consumers and the process
involves the procedures, tasks, schedules, mechanisms, activities, and routines by which a service
1. Advertise the product. The social media manager will be the one posting pictures of the
2. Choose the flavor of the product. The customer will choose out of the 4 flavor’s in the
                                                24
   3. Take the order: The social media manager is the who assigned by checking orders from
social media accounts like, Facebook, Instagram, TikTok and in Text messages. She is the
4. Prepare the order: The production manager will prepare and package the requested
5. Deliver the order/Pick up the order: The proponents will contact the delivery driver as
soon as the order is prepared and provide him with the specifics regarding the delivery
location and order price. Although the customer's location may affect the exact delivery
time, the predicted arrival time is 30 minutes. And by dropping by the store or picking up
the product, social media manager will contact the customer as soon as the product is
finished.
6. Accept payment: Once the order has been delivered, the delivery driver will receive the
payment if it cash, and if it is through GCash then proponents will send the GCash
Operation Schedule
Operation Schedule pertains to establishing both the planning, use of resources of the
supposed business, use of equipment and facilities, the scheduling of human activities, and
receipt of materials. The Operation Schedule will be whole day operation from Mondays-
Sundays with the quota of 90 tube per working day, 630 tube per week. The proponents will start
at 9:30am until 7pm. However, the store will be open at 8:00 am, one hour and thirty minutes to
get the tools and equipment’s ready and to tidy up the area and refill some sanitary tools for the
customers.
                                                25
          After that 30 pcs or 15 tube souffle pancake will be produced. The average baking time
per 30 pcs is 45mins. Also, the different flavors of syrup, toppings like chocolate chip, milk
chocolate chips, crashed Oreo, and some fresh fruits like banana, strawberry, mango are already.
The proponents will have a lunch break from 11:3 am to 1:00pm. At 1:30pm social media
manager will check some orders online and by 2:00pm, the partners will now prepare all of the
orders.
The business will be operating seven days a week. Also, proponents are still taking bulk
orders with different toppings and syrup. Proponents also deliver if there are times that customers
request and deliver the orders at the time of the customer’s request. There will be a delivery fee
of ₱50.00 to nearby locations but may vary depending on the distance of the client’s location.
                                             Table 19
                                            Ingredients
          Ingredients                   Quantity        Unit Cost (₱)          Total Cost (₱)
All-Purpose Flour                          6 kg                  60.00                   360.00
Baking Powder                              1 kg                 179.00                   179.00
Baking Soda                                1 kg                  85.00                     85.00
Fresh Banana                               4 kg                    120                   480.00
Eggs                                     6 trays                230.00                 1,380.00
White Sugar                                5 kg                  90.00                   450.00
Fresh Strawberry                           3 kg                 175.00                   525.00
Fresh Mango                                3 kg                    200                   600.00
Evaporated Milk                         20 canned                40.00                   800.00
Vanilla Extract                            1L                   125.00                   125.00
Chocolate Syrup                            4L                   130.00                   520.00
Strawberry Syrup                           3L                   180.00                   540.00
Whipped Cream                               4L                  200.00                 1,800.00
White Vinegar                            350 ml                  35.00                     35.00
Chocolate chips                            3 kg                 280.00                   840.00
Milke Chocolate chips                      3 kg                 280.00                   840.00
Oil                                        1 kg                  90.00                     90.00
Crashed Oreo                               4 kg                 280.00                 1,120.00
TOTAL                                                                                  ₱10,769.00
Source: Tabaco Public Market, Shopee, and Polyware in Tabaco branch October 2023
                                                 26
       Table 19 presents the ingredients needed in business. Column 1 shows the ingredients,
column 2 shows the quantity that needed, column 3 are the unit cost of each ingredient, and
column 4 shows the total cost per month of each ingredient. The proponents will pay a total of
₱10,769.00 These particulars ingredients are all available in Polyware Tabaco, Shopee, and
Packaging Supplies
                                           Table 20
                                       Packaging Supplies
               Particulars                Quantity     Unit Cost (₱)       Total Cost (₱)
   Disposable Clear Plastic                  10                   99                 990.00
   Clamshell (20pcs)
   Sticker paper                             3                  50.00                150.00
   Plastic carrier bags (100 pcs.)           5                 149.00                745.00
   Total                                                                          ₱1,885.00
 Source: Shopee App and Polyware Tabaco Branch, October 2023
                                            Table 21
                                     Packaging Computation
   Particulars                            Quantity          Unit Cost (₱)         Total
   Plastic box                              1pc                     9/50pcs               0.18
   Sticker Paper                            0.2                     50/10pc               1.00
   Plastic Carrier Bag (small)              1pc                    69/50pcs               1.38
   Plastic Carrier Bag (medium)             1pc                   119/50pcs               2.38
   Plastic Carrier Bag (large)              1pc                   179/50pcs               3.58
   Wooden Spoon                             1pc                   95/100pcs               0.95
   Wooden Knife                             1pc                   95/100pcs               0.95
   SM Bonus Tissue                          1pc               85/175 sheets               0.48
    Total                                                                                 10.9
  Source: Shopee App and Polyware Tabaco Branch
Table 21 shows the following packaging supplies that the proposed business will need per
month to function. The table shows the square cake box, ribbon, sticker paper, plastic carrier
bags, and tape that will be needed per month. These particulars are available in the Shopee App
                                              27
Cleaning Supplies
                                          Table 22
                                      Cleaning Supplies
                Particulars                Quantity     Unit Cost (₱)        Total Cost (₱)
  Scrub brush                                  5               25.00                  125.00
  Sponge                                      10                9.00                   90.00
  Dishwashing liquid                          10              137.00                1,370.00
  Gloves                                      10              115.00                1,150.00
  Alcohol (1 liter)                            5              129.00                  645.00
  Disinfectant spray                           5              223.00                  115.00
  Multipurpose cleaner                         5               99.00                  495.00
  Microfiber cleaning cloth (12 pcs.)         10               80.00                  800.00
  Apron                                       12               59.00                  708.00
  Hairnet (12 pcs.)                           10               49.00                  490.00
  Kitchen mask (10 pcs.)                      10              116.00                1,160.00
  Total                                                                            ₱7,148.00
 Source: Shopee App, October 2023
Table 22 shows the following sanitary supplies that the proposed business will need per
month to function. The table shows the scrub brush, sponge, dish washing liquid, gloves,
alcohol, disinfectant spray, multipurpose cleaner, microfiber cleaning cloth, apron, hairnet, and
kitchen mask that will be needed per month, and the proponents will pay a total of ₱7,148. These
particulars are available in Shopee App. Since the project site/location is a residential area,
particulars like a mop, broom, rags, and the like can be found in the residential area or
workspace.
Office Supplies
                                           Table 23
                                        Office Supplies
                                               28
             Particulars               Quantity         Unit Cost (₱)         Total Cost (₱)
      Ink                                 1                    479.00                ₱479.00
      Bond paper (1 rim)                  1                    175.00                  175.00
      Record book                         1                     55.00                   55.00
      Ballpen (12 pcs)                    1                     60.00                   60.00
      Order slip                          5                     11.00                   55.00
      Total                                                                          ₱774.00
    Source: Shopee App, October 2023
Table 23 shows the following office supplies that are necessary for the proposed business
to operate. The table shows the record books, ballpens, printer ink, order slip, and bond paper
that will be needed per month, and the proponents will pay a total of ₱774.00. These particulars
are available in Shopee App. Due to the fact that the project site/location is a residential area, the
proponents already possess the necessary seats, tables, calculators, laptops, and printers, hence no
                                            Table 24
                                        Tools and Utensils
           Particulars               Quantity           Unit Cost (₱)            Total Cost (₱)
 Griddle Burger Pan                     1                      4,500.00                  4,500.00
 Chiller                                1                     29,950.00                 29,950.00
 Refrigerator                           1                     18,885.00                 18,885.00
 Electric Stand Mixer                   1                      2,300.00                  2,300.00
 Spatula                                2                         135.00                   270.00
 Icing Bag (100 pcs.)                   1                          43.00                     43.00
 Whisk                                  2                         100.00                   200.00
 Scoop                                  2                         155.00                   312.00
 Sieve                                  1                         110.00                   110.00
 Mixing Bowls                           3                         155.00                   465.00
 Measuring Cup                          1                         170.00                   170.00
 Measuring spoon                        1                         135.00                   135.00
 Wooden Spoon                           1                          42.00                     42.00
 Knife                                  1                         117.00                   117.00
 Scissor                                2                          56.00                   112.00
 Silicon Brush                          1                          45.00                     45.00
 Kitchen scale                          1                         209.00                   209.00
 Plastic Bottle Squeezer                3                          85.00                   255.00
 Hand Plastic Gloves ( 100              1                         113.00                   113.00
                                                  29
 pcs.)
 Glass Ganister Food Storage          4                            35                       140
 265ml
 Extension Wire                       1                           150                      150
 Total                                                                                ₱58,523.00
Source: Shopee App and Polywarex Tabaco City Branch, October 2023
Table 24 shows the following tools and equipment’s that the proposed business will need.
Proponents choose what are the good quality to use in business making. The table shows the
griddle burger pan, chiller, refrigerator, electric mixer, spatula, mixing bowl, wire whisk, scoop,
sieve, measuring cups, measuring spoon, wooden spoon, knife, scissors, silicon brush, and
kitchen scale, plastic bottle squeezer, gloves, and glass ganister food storage 265ml. Proponents
will pay a total of ₱58,373.00. The particulars are available at the Shopee App and Polyware
Tabaco City.
Utilities Requirements
                                             Table 25
                                     Utilities Requirements
                               Particulars                          Cost (₱)
               Electric Bill                                             ₱2,500.00
               Water Bill                                                 2,500.00
               Wi-Fi                                                        900.00
               Food Stall                                                 5,000.00
               Gasul                                                      1,000.00
               Labor                                                      4,000.00
               Miscellaneous                                             10,000.00
               Total                                                   ₱25,900.00
Table 25 shows the following fees since souffle project site/location is in the
neighborhood. The utility needs are electricity, internet access, and water consumption that are
                                                30
taken into account. The proprietors have determined that the family’s monthly bills that 50% of
the payment will be covered by the proponents with the total of ₱25,900.00 and the
Project Site/Location
                                          Figure 4
                                    Project Site/Location
                                              31
       Figure 4 shows the actual location of the proposed business. The nearest landmark is the
Concourse in Tabaco City, or the Motortrade of Tabaco City Branch. The proponents food stall
                                          Figure 5
                         Proposed Project Location – Satellite Image
The location will be the residential area in Tabaco City, Albay but the proponents will not
have any physical store placed, specifically Kare Subdivision, Purok 6, Cobo, Tabaco City,
Albay. Nearest landmark is the Concourse in Tabaco City, or the Motortrade of Tabaco City
                                               32
Branch. The proposed production location is a residence of the proponent, Ma. Karen B. Buarao.
On the same area, the proponent also managed and owned the Kring’s Buarao Native Lechon.
Therefore, if the customers are looking for Camina’s Souffle Pancake, it would be easier and
convenient for them, since the Buarao Native Lechon is popular in the location.
Quality Control
Camina’s Soufflé Pancake, the soufflé pancakes are subject to the strictest quality
control, which we take very seriously. The proponent’s commitment to quality begins with the
meticulous selection and inspection of premium ingredients to assure their freshness and
compliance with the strictest food safety regulations. For consistency in flavor, texture, and
appearance throughout the manufacturing process, we adhere to strict criteria and accepted
practices. The proponents follow a strict hygiene and sanitation policy to prevent any potential
contamination and the personnel is regularly trained to ensure adherence to these standards. To
guarantee the quality of our products, we periodically test and maintain our equipment. Both
during and after production, proponents visually inspect and taste the soufflé pancakes to make
sure they meet a high standard. To avoid damage and preserve freshness, proponents
meticulously package the products and store them in surroundings with stable humidity and
temperature conditions.
The proponents regularly audit and monitor the processes as part of the continuous
improvement efforts to ensure that the quality control requirements are being upheld. The
proponents take immediate action to resolve any discrepancies or problems that are found.
Customers' opinions are highly valued and are a crucial tool for development. Every step of the
inspections, audits, and test results. With the use of these records, proponents can identify and
                                               33
address any quality problems, guaranteeing that the soufflé pancakes constantly live up to and
beyond client expectations. Furthermore, proponents firmly uphold the laws pertaining to food
safety and quality, demonstrating dedication to the security and contentment of the customers.
With these thorough quality control procedures, the proponents hope to earn the confidence by
continuously providing soufflé pancakes with outstanding flavor, texture, and quality.
Waste Disposal
separates its garbage into three categories: recyclables including cardboard and plastic packaging,
food scraps for composting, and general waste. The proponents cooperate with nearby recycling
facilities to prevent recyclables from ending up in landfills. Food scraps are delivered to a
composting facility to produce compost that is beneficial for gardening. For the safe and proper
disposal of non-recyclable material with licensed waste services, the business adheres with the
local laws. In an effort to reduce waste, also actively phasing out single-use plastics from the
packaging and using energy-saving techniques. The proponents improve the waste management
via regular audits, and also stress the value of waste reduction to the staff. Proponents work with
the neighborhood to promote ethical recycling and waste disposal, helping to create a cleaner,
                                                34
                                          CHAPTER III
MANAGEMENT FEASIBILITY
proposed business. This chapter tackles the entire organizational agreement of the business
which suggests a clear and precise identification of duties and responsibilities, flow of authority,
and manpower level requirement. Chapter 3 or the Management Study has seven parts namely,
form of business organization, vision and mission, organizational structure, duties and
would be operated by the proponents namely: Ma. Karen B. Buarao, Shaina Marie Monforte and
Mica Mina. General Partnership because it would be a shared responsibility for the three
proponents specifically when it comes to marketing, financial and other things that need to be
managed. The owners will equally share in terms of profits or losses, the total project cost for the
proposed business.
These statements will serve as the foundation and the objectives of the business. The
mission statement will provide the overall goal of the company, while the vision statement will
provide the framework for the future of the company accompanied by strategic planning.
                                                35
Vision
To vision of Camina Souffle Desserts is to be the first business that offers a new pancake
fusion. A modified flavor offering selections that fits individual preferences, which is affordable,
Mission
The mission is to offer a pancake fusion with selections that will fit one’s preferences,
Goals
 To create an improved flavor of pancake that will surely love by the customers.
 To build a business that will cater to pancakes and to offer more varieties that uses local
Organizational Structure
                                    PRODUCTION SUPERVISOR
                                       Ma. Karen B. Buarao
                                                 Figure 6
                                                    36
                                      Organizational Structure
Camina Souffle Desserts will be general partnership, the partners are Ms. Ma. Karren B.
Buarao as Production Supervisor, Shaina Marie E. Monforte as Financial Supervisor, and Mica
C. Miña as Marketing Supervisor. The proponent will oversee the management and operations of
The proponents (co-founders) will oversee the whole operation, particularly financing,
The partner is the most experienced in business. She has the passion in cooking and
baking. She is in-charge of the production and operations in the kitchen. Prepares and update the
inventory management, order and delivery schedules, costing, quality control and the service
process of the business. She also serves as mentor and coach of the Finance and Marketing
She is responsible in handling the financial operations of the business. In-charge of cash
management, financial reports, deposits, and fund custodian. She maintains and updates the
financial reports of the partnership and in-charge of the partners allowances and can also delivery
The partner is in charge of marketing and promotions of the business. She will be
interacting different types of people whether through online or offline. The proponent will think
different marketing strategies that aligns with the business goals and target market. Also, the
                                                37
partner is responsible for developing new content, including images, videos, and a good
description that will surely catch customers attention, and will be collaboration with some
influencers and will be working to promote the business products from 9:00am until 6:00pm thru
social media and mobile phone. In terms of delivering products, the business is associated with
Compensation Scheme
                                           Table 26
                                       Partners Salaries
                          Name of Partners                    Amount (₱)
                 Buarao, Ma. Karen B.                               ₱3000.00
                 Monforte, Shaina Marie E.                            3000.00
                 Mina, Mica C.                                        3000.00
                 Total                                             ₱9,000.00
Table 26 displays shows partners daily allowance for the first six months of the business
operation amounting to ₱9,000.00. The monthly allowance will depend on the number of days
the partners report for work. After six months of operations, the partners will decide whether to
convert the allowance to monthly salary, which will depend on the progress of the business.
Capitalization
                                         Table 27
                                   Partners Contribution
                           Name of Partners              Contribution
                 Buarao, Ma. Karen                            ₱50,000.00
                 Monforte, Shain Marie                         50,000.00
                 Mina, Mica                                    50,000.00
                 Total                                      ₱150,000.00
                                               38
       Table 27 shows the capital contribution of each partner. The proponents have decided to
have an equal capital contribution, with a total of ₱150,000.00. Therefore, each partner will be
contributing ₱50,000.00 and the money for the proponents contribution came from each bank
savings.
                                          Table 28
                                     Permits and Licenses
                                 Items                            Amount (₱)
              BIR Registration                                            500.00
              Barangay Business Clearance                                  50.00
              Community Tax Certificate                                   200.00
              Mayor’s Permit                                            3,000.00
              SEC Registration (Partnership)                            1,050.00
              Sanitary Health Permit                                    1,225.00
              Total                                                    ₱6,025.00
            Source: Tabaco City Hall, October 2022
Table 28 shows the permits and licenses that the proposed business needs in order to
legally operate the business. It includes the BIR registration, barangay business clearance,
community tax certificate, Mayor’s permit, SEC registration for partnership, and sanitary health
permit. The business will pay a total of ₱6,025.00 for the business permits and licenses.
Implementation Plan
                                           Table 29
                                          Gantt Chart
  Specific        Aug   Sep   Oct   Dec   Jan   Feb   Ma    Apr   Ma    Jun   Jul   Aug     Sep
  Task/Activity   202   202   202   202   202   202    r    202    y    202   202   202     202
                   3     3     3     3     4     4    202    4    202    4     4     4       4
                                                       4           4
                                                39
  Feasibility
  Study
  Preparation
  Capital
  Sourcing
  Business
  Registration
  Purchase of
  Materials
  Implementatio
  n
Table 29 presents the implementation plan of the proposed business using the Gantt Chart
as template. The proponents have already started with their feasibility study from August 2023 to
December 2023 timeline. Sourcing of Capital will be done from September 2023 to January
2024. Application for Business permits and licenses will be on January 2024 to March 2024.
Purchase of materials required for the supposed business will be on March 2024 and July 2024.
40