Customer-Centered New-Product Development
Successful new-product development begins with a thorough understanding of what
consumers need and value.
Customer-centered new-product development focuses on finding new ways to solve
customer problems and create more customer-satisfying experiences.
Customer involvement has a positive effect on the new-product development process and
product success.
Customer-centered new-product development begins and ends with understanding
customers and involving them in the process.
Team-Based New-Product Development
Under this approach, company departments work closely together in cross-functional
teams, overlapping the steps in the product development process to save time and
increase effectiveness.