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Engaging Customers in Product Development

The document discusses customer-centered new product development. It emphasizes starting with understanding customer needs and problems, focusing on solving those problems and creating satisfying experiences for customers. Customer involvement throughout the process, from beginning to end, helps ensure new product success.

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Fritz Jennelie
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54 views1 page

Engaging Customers in Product Development

The document discusses customer-centered new product development. It emphasizes starting with understanding customer needs and problems, focusing on solving those problems and creating satisfying experiences for customers. Customer involvement throughout the process, from beginning to end, helps ensure new product success.

Uploaded by

Fritz Jennelie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Customer-Centered New-Product Development

Successful new-product development begins with a thorough understanding of what


consumers need and value.
Customer-centered new-product development focuses on finding new ways to solve
customer problems and create more customer-satisfying experiences.
Customer involvement has a positive effect on the new-product development process and
product success.
Customer-centered new-product development begins and ends with understanding
customers and involving them in the process.

Team-Based New-Product Development


Under this approach, company departments work closely together in cross-functional
teams, overlapping the steps in the product development process to save time and
increase effectiveness.

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