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Policy 4

This document discusses a systematic approach to new product development that collects, reviews, and evaluates ideas to help companies be more innovative and yield more product ideas, even in turbulent times. It notes that while companies may be tempted to reduce spending during difficult periods, maintaining investment in innovation can help a company be more competitive and better positioned for the future.

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Fritz Jennelie
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26 views1 page

Policy 4

This document discusses a systematic approach to new product development that collects, reviews, and evaluates ideas to help companies be more innovative and yield more product ideas, even in turbulent times. It notes that while companies may be tempted to reduce spending during difficult periods, maintaining investment in innovation can help a company be more competitive and better positioned for the future.

Uploaded by

Fritz Jennelie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Systematic New-Product Development

Innovative development approach that collects, reviews, evaluates and manages new-product
ideas.

 Helps create an innovation-oriented company.


 It will yield larger number of new product ideas.

New-Product Development in Turbulent Times


In difficult times, innovation more often helps than hurts in making the company more
competitive and positioning it better for the future.

 Tempted to reduce spending.


 May become less competitive.

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