Newsletter Title
Lead Story Headline Business Name
This story can fit 175-225 your service. its length. It’s recommend-
words. ed that you publish your Volume 1, Issue 1
You can compile a mailing
The purpose of a newslet- list from business reply newsletter at least quar-
terly so that it’s considered Newsletter Date
ter is to provide specialized cards, customer infor-
information to a targeted mation sheets, business a consistent source of in-
audience. Newsletters can cards collected at trade formation. Your customers
or employees will look for- Special points of in-
be a great way to market shows, or membership lists.
ward to its arrival. terest:
your product or service, You might consider pur-
☺ Briefly highlight your
and also create credibility chasing a mailing list from a
point of interest here.
and build your organiza- company.
tion’s identity among peers, ☺ Briefly highlight your
If you explore the Publish-
members, employees, or point of interest here.
er catalog, you will find
vendors. many publications that ☺ Briefly highlight your
First, determine the audi- match the style of your point of interest here.
ence of the newsletter. newsletter. ☺ Briefly highlight your
This could be anyone who Next, establish how much point of interest here.
might benefit from the in- time and money you can
formation it contains, for spend on your newsletter. Caption describing
example, employees or peo- These factors will help de- picture or graphic. Inside this issue:
ple interested in purchasing termine how frequently you
a product or requesting publish the newsletter and
Inside Story 2
Inside Story 2
Secondary Story Headline Inside Story 2
This story can fit 75-125 contents of the story and lines include Product Wins
Inside Story 3
words. draw readers into the sto- Industry Award, New Prod-
Your headline is an im- ry. Develop the headline uct Can Save You Time!,
Inside Story 4
portant part of the news- before you write the story. Membership Drive Exceeds
letter and should be consid- This way, the headline will Goals, and New Office
Inside Story 5
ered carefully. help you keep the story Opens Near You.
focused.
In a few words, it should Inside Story 6
accurately represent the Examples of possible head-
Inside Story Headline
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mdksmdksadmkasasmkdmaskdmaskdm
askdmskdmskaaaaaaaaaaaaaaaaaaaaaa
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Caption describing picture or
graphic.
Inside Story Headline
This story can fit 100-150 words. If the newsletter is distributed in- an editorial. You
The subject matter that appears in ternally, you might comment upon new can also profile
procedures or improvements to the new employees or “To catch the
newsletters is virtually endless. You
business. Sales figures or earnings top customers or reader's
can include stories that focus on cur-
will show how your business is grow- vendors. attention,
rent technologies or innovations in
ing. place an
your field.
interesting
You may also want to note business or Some newsletters include a column
sentence or
economic trends, or make predictions that is updated every issue, for in-
quote from the
for your customers or clients. stance, an advice column, a book re-
story here.”
view, a letter from the president, or
Inside Story Headline
This story can fit 75- you’re trying to convey. also several tools you can use to draw
125 words. Avoid selecting images shapes and symbols.
Selecting pictures or that appear to be out Once you have chosen an image, place
graphics is an important of context. it close to the article. Be sure to
part of adding content Microsoft Publisher place the caption of the image near
to your newsletter. includes thousands of the image.
Think about your arti- clip art images from
cle and ask yourself if which you can choose
Caption describing picture or
the picture supports or and import into your
graphic.
enhances the message newsletter. There are
Page 2 Newsletter Title
Inside Story Headline
This story can fit 150-200 words. uct. when you’re finished
One benefit of using your newsletter You can also research writing your newsletter,
as a promotional tool is that you can articles or find “filler” convert it to a Web
reuse content from other marketing articles by accessing site and post it.
materials, such as press releases, the World Wide Web.
market studies, and reports. You can write about a
While your main goal of distributing a variety of topics but
newsletter might be to sell your prod- try to keep your arti-
uct or service, the key to a successful cles short.
newsletter is making it useful to your Much of the content
readers. you put in your newslet- Caption describing picture or
ter can also be used for graphic.
A great way to add useful content to
your newsletter is to develop and your Web site. Mi-
write your own articles, or include a crosoft Publisher of-
calendar of upcoming events or a spe- fers a simple way to convert your
cial offer that promotes a new prod- newsletter to a Web publication. So,
Inside Story Headline
This story can fit 100-150 words. If the newsletter is distributed in- an editorial. You
The subject matter that appears in ternally, you might comment upon new can also profile
procedures or improvements to the new employees or “To catch the
newsletters is virtually endless. You
business. Sales figures or earnings top customers or reader's
can include stories that focus on cur-
will show how your business is grow- vendors. attention,
rent technologies or innovations in
ing. place an
your field.
interesting
You may also want to note business or Some newsletters include a column
sentence or
economic trends, or make predictions that is updated every issue, for in-
quote from the
for your customers or clients. stance, an advice column, a book re-
story here.”
view, a letter from the president, or
Inside Story Headline
This story can fit 75-125 words. Microsoft Publisher in- the article. Be sure to
Selecting pictures or graphics is an cludes thousands of clip place the caption of the
important part of adding content to art images from which image near the image.
your newsletter. you can choose and im-
port into your newslet-
Think about your article and ask your-
ter. There are also sev-
self if the picture supports or en-
eral tools you can use to
hances the message you’re trying to
draw shapes and symbols. Caption describing picture
convey. Avoid selecting images that
Once you have chosen an or graphic.
appear to be out of context.
image, place it close to
Volume 1, Issue 1 Page 3
Inside Story Headline
This story can fit 100-150 words. tisement. In other words, your read-
This is a good place to write a small ers should feel that you’re informing
story featuring a new product, ser- them about what you offer, as op-
vice, or program you’re offering. posed to selling it to them.
Remember to make the information
useful to your reader. Explain any
features that distinguish what you
offer from that of your competition.
You may also want to describe the
Caption describing picture
history of the product, service, or
or graphic.
program or highlight persons respon-
sible for its development.
A good source of information for your
story might be press releases, sales
or market reports, or brochures you
have created.
It is important to maintain the integ-
rity of this publication as a newslet-
ter, rather than a means of adver-
Sign-Up Form Title
Sign up for: Time Price
Type the event name here 00:00 $00.00
Type the event name here 00:00 $00.00
Type the event name here 00:00 $00.00
Type the event name here 00:00 $00.00
Type the event name here 00:00 $00.00
Type the event name here 00:00 $00.00
Special Offer
Subtotal:
Tax:
Total:
This is a good place to make a special offer for
Method of Payment
Check
Name joining your organization, purchasing a product, or
Bill Me
Address
requesting your service. You can also transform
Visa the feedback into a sign-up or generic feedback
MasterCard form.
American Express Phone
Credit Card # Exp. date
Signature
Business Name
Primary Business Address Phone: 555-555-5555
Address Line 2 Fax: 555-555-5555
Address Line 3 Email: someone@example.com Organization
Address Line 4
Page 4 Newsletter Title
Inside Story Headline
This story can fit 100-150 words. tisement. In other words, your read-
This is a good place to write a small ers should feel that you’re informing
story featuring a new product, ser- them about what you offer, as op-
vice, or program you’re offering. posed to selling it to them.
Remember to make the information
useful to your reader. Explain any
features that distinguish what you
offer from that of your competition.
You may also want to describe the
Caption describing picture
history of the product, service, or
or graphic.
program or highlight persons respon-
sible for its development.
A good source of information for your
story might be press releases, sales
or market reports, or brochures you
have created.
It is important to maintain the integ-
rity of this publication as a newslet-
ter, rather than a means of adver-
Order Form Title
Item # Description Qty. Price Subtotal
Order total:
Tax:
Method of Payment Shipping: Special Offer
Check Total: This is a good place to make a special offer for
Bill Me Name joining your organization, purchasing a product, or
Visa
Address
requesting your service. You can also transform
MasterCard the feedback into a sign-up or generic feedback
American Express form.
Phone
Credit Card # Exp. date
Signature
Business Name
Primary Business Address Phone: 555-555-5555
Address Line 2 Fax: 555-555-5555
Address Line 3 Email: someone@example.com Organization
Address Line 4
Volume 1, Issue 1 Page 5
Business Name
Primary Business Address
Address Line 2
This would be a good place to insert a short paragraph
Address Line 3
Address Line 4 about your organization. It might include the purpose
of the organization, its mission, founding date, and a
Phone: 555-555-5555
Fax: 555-555-5555
brief history. You could also include a brief list of the
Email: someone@example.com types of products, services, or programs your organi-
zation offers, the geographic area covered (for exam-
Business Tagline or Motto ple, western U.S. or European markets), and a profile
of the types of customers or members served.
It would also be useful to include a contact name for
readers who want more information about the organi-
zation.
Organization
Back Page Story Headline
This story can fit 175-225 words. employees. If space is available,
If your newsletter is folded and If you have any prices this is a good place to
mailed, this story will appear on the of standard products insert a clip art image
back. So, it’s a good idea to make it or services, you can or some other graphic.
easy to read at a glance. include a listing of
A question and answer session is a those here. You may
good way to quickly capture the at- want to refer your
tention of readers. You can either readers to any other
compile questions that you’ve received forms of communica-
since the last edition or you can sum- tion that you’ve creat-
marize some generic questions that ed for your organiza-
are frequently asked about your or- tion. Caption describing picture or
ganization. You can also use this graphic.
A listing of names and titles of man- space to remind read-
agers in your organization is a good ers to mark their cal-
way to give your newsletter a personal endars for a regular event, such as a
touch. If your organization is small, breakfast meeting for vendors every
you may want to list the names of all third Tuesday of the month, or a bi-
annual charity auction.
