Student Learning Forum
You and Your Money                                                     +Z
                                        Volume 1, Issue 1                   Newsletter Date
                                        The Road to Financial Freedom                  -+2
                                        This story can fit 175-225        ing your service.                    length. It's recommended that
   Inside this issue:                   words.                                                                 you publish your newsletter at
                                                                          You can compile a mailing list
                                                                                                               least quarterly so that it's con-
   Know Your Money               2      The purpose of a newsletter is    from business reply cards,
                                                                                                               sidered a consistent source of
                                        to provide special ized infor-    customer information sheets,
                                                                                                               information. Your customers
   Know the Rules                2      mation to a ta rgeted audi-       business cards collected at
                                                                                                               or employees will look forward
                                        ence. Newsletters can be a        trade shows, or membership
   Know Your Bank                2                                                                             to its arrival.
                                        great way to market your prod-    lists. You might consider pur-
                                        uct or service, and also create   chasing a mailing list from a
   Loans                         3
                                        credibility and build your or-    company.
                                        ganization 's identity among
   Building Good Credit          3                                        If you explore the Publisher
                                        peers, members, employees,
                                                                          catalog, you will find many
                                        or vendors.
'----cutting Expenses            3                                        publications that match the
                                        First, determine the audience     style of your newsletter.
   Savings Plans                 4
                                        of the newsletter. This could
                                                                          Next, establish how much
                                        be anyone who might benefit
                                                                          time and money you can
                                        from the information it con-
                                                                          spend on your newsletter.
                                        tains, for example, employees
                                                                          These factors will help deter-
                                        or people interested in pur-
                                                                          mine how frequently you pub-
                                        chasing a product or request-
                                                                          lish the newsletter and its
   Special points of interest:
                                                                                                                             c~~z
                                        You Take Over The Wheel               +2-                                             \
                                        Video provides a powerful way     other.
   •     Briefly highlight your point
       of interest here.                to help you prove your point.
                                                                          For example, you ca n add a
                                        When you click Online Video,
                                                                          matching cover page, header,
   •     Briefly highlight your point   you ca n paste in the embed
                                                                          and sidebar. Click Insert and
       of interest here.                code for the video you want to
                                                                          then choose the elements you
                                        add. You can also type a key-
                                                                          want from the different galler-
   •     Briefly highlight your point   word to sea rch online for the
                                                                          ies. Themes and styles also
       of interest here.                video that best fits your docu-
                                                                          help keep your document co-
   •     Briefly highlight your point
       of interest here.
                                        ment. To make your document
                                        look professionally produced ,
                                                                          ord inated. When you click
                                                                          Design and choose a new
                                                                                                                            Be in charge!    +\
                                        Word provides header, footer,
                                                                          Theme, the pictures, charts,
                                        cover page, and text box de-
                                        signs that complement each                     (Continued on page 2)
                                                                                                               +2
                                                                                                                                      •
                                                                                                                 You and Your Money
           C~-t2
       2
,,,,
               \              Get to Know Your Money
                              This story ca n fit 150-200        A great way to add useful con-     crosoft Publisher offers a sim-
                              words.                             tent to your newsletter is to      pie way to convert your news-
                                                                 develop and write your own         letter to a Web publication .
                              One benefit of using your
                                                                 articles, or include a calendar    So, when you're finished writ-
                              newsletter as a promotiona l
                                                                 of upcoming events or a spe-       ing your newsletter, convert it
                              tool is that you can reuse con-
                                                                 cial offer that promotes a new     to a Web site and post it.
                              tent from other marketing
                                                                 product.
                              materials, such as press re-
                              leases, market stud ies, and       You can also research articles
 Look closely at your cash
                              reports.                           or find "filler" articles by ac-
           flow.
                                                                 cessing the World Wide Web.
                              While your main goa l of dis-
                                                                 You can write about a variety
                              tributing a newsletter might
                                                                 of topics but try to keep your
                              be to sell your product or ser-
                                                                 articles short.
                              vice, the key to a successful
                              newsletter is making it usefu l    Much of the content you put in
                              to your readers.                   your newsletter can also be
                                                                 used for your Web site. Mi-
                              (Continued from page 1)   t2       work on a table, click where       erfu l way to help you prove
                                                                 you want to add a row or a         your point.
                              and SmartArt graphics change       column , and then click the
                              to match your new theme.           plus sign.
                              When you apply styles, your        Reading is easier, too, in the
                              headings change to match the       new Reading view. You can
                              new theme. Save time in Word       collapse parts of the docu-
                              with new buttons that show up      ment and focus on the text
                              where you need them. To            you want. If you need to stop
                              change the way a picture fits      read ing before you reach the
                              in your document, click it and     end, Word remembers where
                              a button for layout options        you left off- even on another
                              appears next to it . When you      device. Video provides a pow-
~~+2                          Know Your Bank
           \                  This story can fit 75-125          Microsoft Publisher includes       image.
                              words.                             thousands of clip art images
                                                                 from which you can choose
                              Selecting pictures or graphics
                                                                 and import into your newslet-
                              is an important part of adding
                                                                 ter. There are also several
                              content to your newsletter.
                                                                 tools you can use to draw
Are you banking in the best   Think about your article and       shapes and symbols.
      possible place?         ask yourself if the picture sup-
                                                                 Once you have chosen an
                              ports or enhances the mes-
                                                                 image, place it close to the
               +\             sage you're trying to convey.
                              Avoid selecting images that
                                                                 article. Be sure to place the
                                                                 caption of the image near the
                              appear to be out of context.
                                                                                                                                             •
  Volume 1, Issue 1                                                                                                               Page 3
'---' Jhen to Apply for a Loan
                                                                                                                c~+2
  This story can fit 150-200           A great way to add useful con-     crosoft Publisher offers a sim-
                                                                                                                        \
  words.                               tent to your newsletter is to      ple way to convert your news-
                                       develop and write your own         letter to a Web publication.
  One benefit of using your
                                       articles, or include a calendar    So, when you're finished writ-
  newsletter as a promotional
                                       of upcoming events or a spe-       ing your newsletter, convert it
  tool is that you can reuse con-
                                       cial offer that promotes a new     to a Web site and post it.
  tent from other marketing
                                       product.
  materials, such as press re-
  leases, market studies, and          You can also research articles
  reports.                             or find "filler" articles by ac-
                                       cessing the World Wide Web.
  While your main goal of dis-
                                       You can write about a variety                                        Use loans as only a last re-
  tributing a newsletter might                                                                                         sort.
                                       of topics but try to keep your
  be to sell your product or ser-
                                       articles short.
  vice, the key to a successful
  newsletter is making it useful       Much of the content you put in
                                                                                                                       t-\
  to your readers.                     your newsletter can also be
                                       used for your Web site. Mi-
  Building Good Credit                                                                                         ''Finding your credit
  This story can f it 100-150          If the newsletter is distributed   editorial. You can also profile
                                                                                                              score and improv1ng 1t
  "VOrds.                              internally, you might comment      new employees or top custom-
                                       upon new procedures or im-         ers or vendors.                      isn't as hard as you
    ne subject matter that ap-
                                       provements to the business.
  pears in newsletters is virtual-                                                                              might think, it JUSt
                                       Sales figures or earnings will
  ly endless. You can include
                                       show how your business is                                              takes a little work and
  stories that focus on current
                                       growing.
  technologies or innovations in                                                                                  perseverance.
  your field.                          Some newsletters include a
                                       column that is updated every
  You may also want to note
                                       issue, for instance, an advice
  business or economic trends,
                                       column, a book review, a let-
  or make predictions for your
                                       ter from the president, or an
  customers or clients.
  Cutting Your Expenses
  This story can fit 75-125            Microsoft Publisher includes       image.
  words.                               thousands of clip art images
                                       from which you can choose
  Selecting pictures or graphics
                                       and import into your newslet-
  is an important part of adding
                                       ter. There are also several
  content to your newsletter.
                                       tools you can use to draw
    Think about your article and       shapes and symbols.
    ask yourself if the picture sup-
                                       Once you have chosen an
    oorts or enhances the mes-                                                                                     There are alwaxs
                                       image, place it close to the
      ge you 're trying to convey.                                                                                ways to cut back, get
                                       article. Be sure to place the
'---Avoid selecting images that                                                                                         creative!
                                       caption of the image near the
    appear to be out of context.                                                                                                       -t\
                                                                                                                                                •
                                                       This would be a good place to insert a short paragraph about your organization. It
Student Learning Forum                                 might include the purpose of the organization , its mission, founding date, and a
                                                       brief history. You could also include a brief list of the types of products, services,
                                                       or programs your organization offers, the geographic area covered (for example,
                                                       western U.S. or European markets), and a profile of the types of customers or
                                                       members served.
Your Address                                           It would also be useful to include a contact name fo r readers who want more
                                                       information about th e organization.
Your Email Address
      ~
Organization
Financial Centers
                                    Savings Plans
                                    This story can fit 175-225        zation is a good way to give         the month , or a biannua l
                                    words.                            your newsletter a personal            charity auction.
                                                                      touch . If your organization
                                    If your newsletter is folded                                            If space is available, this is
                                                                      is sma ll , you may want to
                                    and mailed, this story will                                             a good place to insert a cl ip
                                                                      list the names of all em-
                                    appear on the back. So, it's                                            art image or some other
                                                                      ployees.
                                    a good idea to make it easy                                             graphic.
                                    to read at a glance.              If you have any prices of
      Try paying yourself fi rst.                                     standard products or ser-
                                    A question and answer
                                                                      vices, you can include a
                                    session is a good way to
                 +\                 qu ickly capture the atten-
                                    tion of readers. You can
                                                                      listing of those here. You
                                                                      may want to refer your
                                                                      readers to any other forms
                                    either compi le questions
                                                                      of commun ication that
                                    that you've rece ived s ince
                                                                      you've created fo r your
                                    the last edition or you can
                                                                      organ ization.
                                    summarize some generic
                                    questions that are fre-           You can also use th is
                                    quently asked about your          space to remind readers to
                                    organization .                    mark their calendars for a
                                                                      regular event, such as a
                                    A listing of names and titles
                                                                      breakfast meeting for ven-
                                    of managers in you r organi-
                                                                      dors every third Tuesday of