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EBM Biscuits SWOT Analysis

EBM has strengths in its wide product range, strong distribution network, product innovation, and market leadership. However, it has weaknesses in ineffective product innovation and low promotion of some products. EBM faces threats from competition and changing consumer preferences, but opportunities exist in expanding its kids products, strengthening its family brand image, and enhancing distribution.

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Deepa Pirwani
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307 views1 page

EBM Biscuits SWOT Analysis

EBM has strengths in its wide product range, strong distribution network, product innovation, and market leadership. However, it has weaknesses in ineffective product innovation and low promotion of some products. EBM faces threats from competition and changing consumer preferences, but opportunities exist in expanding its kids products, strengthening its family brand image, and enhancing distribution.

Uploaded by

Deepa Pirwani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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SWOT ANALYSIS

 STRENGTH
 EBM has a wide range of product line.
 EBM has a very strong distribution network.
 EBM has innovation in their products in terms of new ingredients this was the
strongest point of EBM.
 EBM has different varieties of biscuits like plain, snacks, nuts, Cream coated.
 EBM is the market leader in all biscuit company.
 Its major strength is its availability 100%, it is reachable to customers from big stores
to small shops.

 WEAKNESS
 Ineffective innovation in product.
 EBM has similar products like CBL.
 Low promotion of some products like Peanut Pick as compared to other products like
Sooper.
 Very few B2B connections are available.
 Ineffective innovation in products.

 THREATS
 EBM has a stiff competition from LU in terms of packaging, branding, and
advertising.
 Changing consumer preference is the biggest threat for EBM.
 Switching of consumer from EBM to LU or any local bakery.
 Local bakeries are also threats for EBM because they also sell biscuits.
 Availability of foreign brands, like OREO.
 Increasing interest rates.

 OPPORTUNITIES
 EBM have to take more concentration on the “kids segment”. They may introduce
more products for kids.
 Capitalizing on its Pied Piper icon, indicating it as a family brand.
 Enhancing the distribution coverage will be the opportunity for EBM.
 Have significant growth opportunities.
 Lower barriers at the entry of market (no economy of scale).
 Growing demand of customized product.

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