CHAPTER – I

INTRODUCTION

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ORGANISATIONS PROFILE

The Times of India (TOI) is an Indian English-language daily newspaper owned by The Times
Group It is the third-largest newspaper in India by circulation and largest selling English-
language daily in the world according to Audit Bureau of Circulations (India).It is the oldest
English-language newspaper in India still in circulation, albeit under different names since its
first edition published in 1838.It is also the second-oldest Indian newspaper still in circulation
after the Bombay Samachar.

Near the beginning of the 20th century, Lord Curzon, the Viceroy of India, called The Times of
India "the leading paper in Asia". In 1991, the BBC ranked The Times of India among the
world's six best newspapers.

It is owned and published by Bennett, Coleman & Co. Ltd., which is owned by the Sahu Jain
family. In the Brand Trust Report 2012, The Times of India was ranked 88th among India's
most-trusted brands. In 2017, however, the newspaper was ranked 355th.

Key Business areas:

 Publishing
 Television
 Digital
 Out of Home
 Other Activities

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  Publishing:-
 Largest publisher in India: 13 newspapers, 18 magazines, 16 publishing centers, 26
printing centers
 Largest English newspaper in India by circulation (and the world), the Times of India.
 Largest Business newspaper in India by circulation (2nd largest English Business daily
in the world, behind WSJ), the Economic Times.
 Largest Non‐English newspapers in Mumbai, Delhi, Bangalore by circulation (India’s
three largest cities).

Television:-

 Largest English News TV Channel, No. 2 English Business News TV Channel.

 Largest Bollywood News and Lifestyle TV Channel, No. 2 English Movies TV
Channel.

Digital:-

 Largest Indian network based on traffic and revenue (behind Google, Facebook, Yahoo).
 Operates 30+ digital businesses, most of which are Top 3 in their competitive segment.
 Most popular B2C mobile short code in India, across SMS, voice, WAP, and USSD
Radio.
 Largest radio network in India by revenue and listenership, with 32 stations.
 Operates the largest rock radio station in the UK.

Out-of-home:-

 Largest Out‐of‐home advertising business in India with presence in all major metros.
 Owns advertising contracts in most major airports in India.

Other Activities:-

 Music

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  Movies
 Syndication
 Education
 Financial Services
 Event Management
 Specialised publications - including books and multimedia.

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HISTORY

1838

In November 3, 1838 the first edition of The Bombay Times and Journal of Commerce were
published, reflecting basically the business community of Bombay. It was a bi-weekly
publication. Dr. J.E. Brennan was the Editor.

1850

Shareholders decide to increase the share capital and the paper is converted into a daily.

1859

Bombay Standard and Chronicle of Western India merge into The Bombay Times and Journal
of Commerce to form Bombay Times & Standard.

1861

Editor Robert Knight amalgamates The Bombay Times & Standard and Bombay Telegraph &
Courier to form The Times of India - giving it a national character.

1892

T. J. Bennett becomes the editor and enters into a partnership with F.M. Coleman to form a joint
stock company - Bennett, Coleman & Co. Ltd. (BCCL).

1907

Editor Stanley Reed revolutionizes news production by extending the deadline to midnight.
Until then any news that came in after 5 pm was held over for the next day. The newspapers’
first price war was also initiated with cover price being cut from 4 annas to 1 anna – leading to a
five-fold increase in circulation.

1946

The Times of India gets Indian ownership with Seth Ramakrishna Dalmia buying the company.

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1947

Exclusive Sunday edition of Times of India launched in Mumbai. The company also launches its
Hindi daily – Nav Bharat Times in Delhi.

1948

Sahu Jain Group takes over as the owners of the company after Ramakrishna Dalmia sells the
firm to his son-in-law Sahu Shanti Prasad Jain - who becomes the first Chairman of the group.

1950

The Times of India launches in Delhi.

1952

Filmfare launched.

1959

Femina launched.

1961

The Economic Times is launched.

1962

Maharashtra Times launched.

1965

Femina Miss India contest started.

1988

Times of India complete 150 years. Special stamp released by Government of India to
commemorate the occasion.

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1996

The Times of India crosses 1 million marks in circulation. It also carries the first-ever color
photograph.

1997

BCCL enters into music market with Times Music.

1999

India times web portal launched; BCCL enters music retailing business with Planet M. Also
operates the first-ever private FM broadcast through Times FM (which later becomes Radio
Mirchi).

2000

The Times of India crosses the 2 million mark in circulation.

2001

Radio Mirchi - Nationwide private FM broadcasting starts. 360 Degrees - Event management
business also launched. TOI goes all colour and storms Delhi by being "Number One".

2003

Launch of the Times Private Treaties as a strategic business division. Launch of the Jobs portal
Times Jobs. TOI E-paper launched. Entry into TV business with the launch of India’s first
lifestyle and entertainment channel Zoom.

2005

Launch of a Matrimonial website Times Matri – later rebranded as Simply Marry. Mumbai
Mirror, the city-centric daily tabloid launched in Mumbai.

2006

Launch of a television News Channel called Times Now.

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Radio Mirchi holding company ENIL (Entertainment Network India Limited) lists on the Indian
stock markets. It is the first Times Group Company to list on the bourses with IPO being
oversubscribed by more than 41 times.

Launch of a Property services portal Magic Bricks. Times of Money launch Remit2Home, to
cater to global remittance market.

Acquisition of Karnataka’s leading newspaper company Vijayanand Printers Limited makes

BCCL the dominant force in Karnataka.

2007

Launch of Bangalore Mirror, Ahmedabad Mirror, ET (Gujarati) and Whats Hot – a premier
weekend entertainment supplement. The Times of India becomes largest English daily in the
world with circulation breaching the 3 million mark and beating Sun (tabloid) of UK.

2008

Launch of ET (Hindi), Pune Mirror and The Times of India editions at Jaipur, Goa and Chennai.
Acquisition of Virgin Radio (now rebranded as Absolute Radio) in the UK.

2009

TOI Crest edition launched. Launch of ET Now – premier business channel having integrated
newsroom with ET print edition.

2010

Private Treaties re-branded as Brand Capital. The Speaking Tree newspaper launched. ET
Wealth launched. Maharashtra Times launches Pune edition. Vijay Next (premier weekly
newspaper from Vijay Karnataka) launched. India’s first HD-only premium movie channel –
Movies Now (HD) launched.

2011

Sunday ET re-launched as a tabloid.

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Bodhivriksha (spiritual weekend newspaper in Kannada) launched.

Launch of The Times of India, Coimbatore and Madurai/Trichy Editions.

2012

Launch of The Times of India, Kerala, Visakhapatnam and Raipur(Chhattisgarh) Edition

2013

Launch the Times of India, Kolhapur Edition.

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Subsidiaries of Times Group

TIML & ENIL

Times Innovative Media Limited (TIML) & Entertainment Network India Limited (ENIL) that
together control,

 Radio Mirchi National network of Private FM stations

 360 Degrees Events
 Times Outdoors (TIM Delhi Airport Advertising Private Limited.
 Mirchi Movies Limited Filmed Entertainment. Producers of BEING CYRUS,
VELLITHIRAI, MANJADIKURU.

Times Internet Limited

Times Internet Limited is one of the largest internet companies of India. It has interests in
online news, online business news, Hindi, Marathi, Kannada, and Bengali news, mobile, e-
Commerce, music, video, and communities. Some of the larger properties of TIL include:

 India times shopping - one of the largest and earliest ecommerce portals in India
 India
 Times of India
 Economic times.com
 Navbharattimes.com
 Maharashtra Times
 Timescity.com
 Gaana.com
 BoxTV.com
 Times Deal

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Times of Money

Times of Money operates financial remittance services for Indians abroad to send money back to
India. Their product, remit2India, is a standalone product, while also powering the remittance
services of many banks globally.

Times Global Broadcasting Limited

Television division. It is also called Times Television Network.

 Times Now A general interest news Channel

 Smart Hire A Consulting Division – Recruitments
 ET Now A business news channel
 Zoom A 24x7 Bollywood entertainment and gossip channel
 Movies Now A 24x7 Hollywood Movies channel in High Definition (India's first)

Times Business Solutions

 TBSL, corporate website of TBSL.

 Times Jobs, a jobs portal.
 Techgig, a professional networking site for Technology Peoples.
 Simply Marry, a matrimonial portal.
 Magic Bricks, a real estate portal.
 Yolist, free classifieds portal.
 Ads2Book, online classifieds booking system for print publications.
 Peer Power, a Senior-Level professional networking portal.

TIML Radio Limited

On 30 May 2008, SMG sold The British Virgin Radio to TIML Radio Limited for £53.2 million
with £15 million set aside for rebranding. On 28 September 2008, The British Virgin Radio
Station rebranded as Absolute Radio, including the sister radio stations Absolute Xtreme and
Absolute Classic Rock.

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Stations

 Absolute Radio
 Absolute Radio 60s
 Absolute Radio 70s
 Absolute 80s
 Absolute Radio 90s
 Absolute Radio 00s
 Absolute Classic Rock
 Absolute Radio Extra This company is a direct subsidiary of BCCL (not through TIML
or ENIL).

Times Syndication Service

The syndication division of The Times of India Group, grants reprint rights for text, and other
media from the group's publications.

Brand Capital

Brand Capital provides funding to growth oriented enterprises for their long term brand building
needs.

Online shopping

Satvik shop, an online shopping website dedicated to organic and ayurvedic products.

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Key Management

Bennett, Coleman & Co. Ltd.

PROMOTERS & DIRECTORS

1. Chairperson: Indu Jain

2. Vice-Chairman & MD: Samir Jain
3. Managing Director: Vineet Jain

BOARD OF DIRECTORS

1. Executive Director: Trishla Jain

2. Executive Director & CEO: Ravindra Dhariwal
3. Executive Director & COO: Shrijeet Mishra
4. Executive Director & President: Arunabh Das Sharma
5. Non Executive Director: A.P. Parigi
6. Non Executive Director: Kalpana J. Morparia
7. Non Executive Director: M. Damodaran
8. Non Executive Director: Leo Puri

Times Television Network (comprising TGBCL and ZEN)

Group CEO (TV business): Sunil Lulla

ZEN CEO: Avinash Kaul

Times Internet Limited

CEO: Satyan Gajwani

Times of Money

President: Avijit Nanda

Times Business Solutions Ltd.

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CEO: Debashish Ghosh

Times VPL

CEO: Sunil Rajshekhar

Worldwide Media.

CEO: Tarun Rai

Entertainment Network (India) Ltd.

CEO: Prashant Panday

Alternate Brand Solutions (I) Ltd.

CEO: Prashant Panday

Times Innovative Media Ltd

CEO: Sunder Hemrajani

Absolute Radio

CEO: Donnach O' Driscoll

Times Foundation Head:

Shailendra Nautiyal

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EDITORIAL HEADS
The Times of India

Editorial Director: Jaideep Bose

Executive Editor: Arindam Sengupta

Economic Times

Editorial Director: Rahul Joshi

Maharashtra Times

Executive Editor: Ashok Panwalkar

Navbharat Times

Executive Editor: Ramkripal Singh

Mumbai Mirror

Editor: Meenal Baghel

Speaking Tree

Editor: Narayani Ganesh

Vijaya Karnataka

Editor: E. Raghavan

Times Now

Editor: Arnab Goswami

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ET Now

Editor: R. Sridharan

ZOOM

Editor: Omar Qureshi

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WORLDWIDE MEDIA

World Wide Media (WWM) is a joint venture between the BCCL and BBC World Wide. It is
the India’s largest producer of lifestyle and special interest magazines. It was formed in 2004 and
in 2011 it became a wholly owned subsidiary of Bennett, Coleman and Company Limited
(BCCL). From just four magazines in 2008, WWM is currently producing 13 magazines in India
and worldwide. The Times of India Group have the selling and distribution right of these
magazines for India. The magazines are:-

 Femina
 Femina (Hindi)
 Femina (Tamil)
 FilmFare
 Filmfare (Hindi)
 BBC TopGear
 Hello!
 Grazia
 BBC Good Homes
 Lonely Planet
 Home Trends
 BBC Knowledge
 BBC Good Food

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 INTRODUCTION ABOUT TOPIC
DEFINITION OF CONSUMER

1 A group or person of persons like a family, who are the main users of services or products, is
known as a consumer.

2 For a good or service relative to its market price the consumers are always willing to pay.

The person who purchases services or products for private use and not for resale or manufacture
is called consumer. A consumer is the person who may mark the judgment whether not to buy a
product at the shop, or individual who may be affected by advertisements and marketing. At a
time when some person goes to a shop and buys a shirt, toy, beverage, or anything else, it may be
said that they are forming that decision as a consumer.

CONSUMER PREFERENCE
All marketing starts with the consumer. So consumer is a very important person to a marketer.
Consumer decides what to purchase, for whom to purchase, why to purchase, from where to
purchase, and how much to purchase.

In order to become a successful marketer, he must know the liking or disliking of the customers.
He must also know the time and the quantity of goods and services, a consumer may purchase,
so that he may store the goods or provide the services according to the likings of the consumers.
Gone are the days when the concept of market was let the buyer’s beware or when the market
was mainly the seller’s market. Now the whole concept of consumer’s sovereignty prevails.

The manufacturers produce and the sellers sell whatever the consumer likes. In this sense,
“consumer is the supreme in the market”. As consumers, we play a very vital role in the health of
the economy local, national or international. The decision we make concerning our consumption
behavior affect the demand for the basic raw materials, for the transportation, for the banking, for
the production; they effect the employment of workers and deployment of resources and success
of some industries and failures of others. Thus marketer must understand this. Preference (or
"taste") is a concept, used in the social sciences, particularly economics. It assumes a real or
imagined "choice" between alternatives and the possibility of rank ordering of these alternatives,
based on happiness, satisfaction, gratification, enjoyment, utility they provide. More generally, it
can be seen as a source of motivation.

In cognitive sciences, individual preferences enable choice of objectives/goals. The study of the
consumer preference not only focuses on how and why consumers make buying decision, but
also focuses on how and why consumers make choice of the goods they buy and their evaluation

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of these goods after use. So for success of any company or product promotion it is very
necessary to depart its concentration towards consumer preference.

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 CHAPTER – II
OBJECTIVE OF THE STUDY

NEED FOR STUDY

SCOPE OF STUDY

20 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

OBJECTIVES OF THE STUDY

 To study the consumer preference towards the Times of India Newspaper.

 To know the consumer preference towards supplement issued by the Times of India.

NEED FOR STUDY

 To understand the existing preference of the customers. It is imperative to investigate and

suggest ways and means to improve the customer satisfaction.

SCOPE OF THE STUDY

 In the highly competitive media market. The outcome of the study will help the
organization to understand the customer preference and to serve them in a better way.
 The research focuses on the several features of the TOI and in awareness, suggestion in
the market, which may help the company in further development of the newspaper.

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 CHAPTER – III
RESEARCH METHODOLOGY

22 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

RESEARCH METHODOLOGY

A research process consists of stages or steps that guide the project from its conception
through the final analysis, recommendations and ultimate actions. The research process
provides a systematic, planned approach to the research project and ensures that all aspects of
the research project are consistent with each other. Research studies evolve through a series
of steps, each representing the answer to a key question.

Research design

Research design is the arrangement of conditions for collection and analyze of data in a
systematic manner that aims to combine relevance to research purpose with economy in
procedure. The research study applied here is purely descriptive.
Sampling Design:

Sampling Area:

The area is limited to The Times of India, ludhiana.

Sample size:

The sample size of my project is limited to 100 only.

Sample Techniques:

Data is collected through random sampling.

Data Collection Design

A marketing researcher has to make a plan for collecting data which may be primary data,
secondary data or both.
Primary Data- Personal interview with dealers and user of tractors has been used as survey
technique for collecting data. The dealers of different branches of tractor were also enquired
about question depending on circumstances. The survey has been made by using primary data
and secondary data. b. The primary sources consist of information collected from dealers of
different branches and tractors owners and agriculturist. The secondary data has been collected
from encyclopedias, survey of Indian agriculture, Technical journals and news paper reports.

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Secondary data: - These are the sources contain data, which have been collected and compared
for some other purpose. The secondary source consists of readily available components and
already compiled statistical statement and reports. After Sales & Services study. Secondary data
have been collected from many sources. The major sources of secondary data are given below.
 Reports/records
 Websites
 Organizations

LIMITATION OF THE STUDY

 The sample size is only 100.

 The period of study is limited to 90 days.
 Under the study only literate people included.
 The result of analysis made in the study depends fully on the accuracy; reliability of
information’s given by respondents.

24 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

 CHAPTER – V
DATA ANALYSIS

25 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Q1) Do you have habit of reading newspaper

Yes 70 70%
No 30 30%
Total 100 100%

80%

70%
70%

60%

50%

40%

30%
30%

20%

10%

0%
Yes No

Fig . 1

26 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Q2) How frequently do you read “the times of India” newspaper

Daily 40 40%
Weekend 20 20%
Once in week 10 10%
Rarely 30 30%
Totally 100 100%

40%
40%
35% 30%
30%
25% 20%
20%
15% 10%
10%
5%
0%
Daily Weekend Once in weeks Rarely

Fig . 2

27 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Q3) How is the quality of information of “The times of India” when compared to other
newspaper
Excellent 36 36%
Good 24 24%
Fair 40 40%
Poor 0 0
Totally 100 100%

40%

40% 36%

35%

30%
24%
25%

20%

15%

10%

5% 0%

0%
Excellent Good Fair Poor

Fig 3

28 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Q4) What in “The times of India” newspaper is the one you like the most
Business 48 48%
Political 6 6%
Global 8 8%
Entertainment 12 12%
Sports 26 26%
Totally 100 100%

48%
50%
45%
40%
35%
26%
30%
25%
20%
12%
15% 8%
6%
10%
5%
0%
Business Political Global Sports
Entertainment

Fig . 4

29 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Q5) How much reliable is the information provided by “The times of India” newspaper
Extremely reliable 36 36%
Neutral 44 44%
Not at all 20 20%
Totally 100 100%

44%
45%
36%
40%

35%

30%

25% 20%

20%

15%

10%

5%

0%
Extremely reliable Neutral Not at all

Fig . 5

30 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Q6) Why you choose newspaper rather than any other media
Informative 15 15%
Improve language skills 35 35%
Reliable 29 29%
Other 21 21%
Totally 100 100%

Other Informative
21% 15%

Improves language
skills
35%
Reliable
29%

Fig . 6

31 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Q7) what do you feel “the Times of India” newspaper lacks in
Coverage of local area news 25 25%
No proper up gradation of news 15 15%
Commercial and advertisement 60 60%
coverage is more
Totally 100 100%

25%

Coverage of local area news

No proper up gradation of news

Commercial and advertisement

60%
15% coverage is more

Fig . 7

32 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Q8) “The times of India” has relevant information for all age groups?
Agree 60 60%
Uncertain 35 35%
Disagree 5 5%
Totally 100 100%

Agree Uncertain Disagree

5%

35%

60%

Fig . 8

33 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Q9) “The times of India” adds value to your knowledge
Yes 40 40%
No 60 60%
Totally 100 100%

Yes
40%

No
60%

Fig . 9

34 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Q10) Are you satisfied with the times of India newspaper delivery services

Yes 30 30%
No 70 70%
Totally 100 100%

Yes
30%

No
70%

Fig . 10

35 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

 CHAPTER – VI
FINDING

36 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

FINDING

37 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

 CHAPTER – VII
SUGGESTION

38 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

SUGGESTION

The following are the suggestion offered to increase the satisfaction level of the times of India
news paper based on the reader’s opinion and analysis of the data.

 Most of the consumers expressed dissatisfaction over the number of advertisement both
commercial and cinema should be taken by the publishers to reduce the advertisement
coverage and add more sports news, IT news, job opportunities etc.

 A few respondents are dissatisfied about reliability of news. So reporters must verify the
news before they are published.

 A few respondents are dissatisfied to delivery of the news paper. So must be improved it.

39 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

 CHAPTER – VIII
CONCLUSION

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CONCLUSION

Newspapers play an important role in our day-to-day life. They have contributed not only for the
growth of democracy in a country but also for development of the economy. Indian newspapers
enjoy large circulations. It is an influential organ shouldering great responsibilities and should
furnish uncolored news without suppressing the facts and also care should be taken to satisfy the
needs of consumers.

41 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

 CHAPTER – IX
QUESTIONNAIRE

42 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Questionnaire

(The information furnished by the respondent is strictly for academic purpose only)

Dear respondent, as a part of research, a survey is taken up to study consumer preference towards
“The times of India” newspaper. Kindly provide the following information.

Name: -

Age: -

Occupation: -

Gender: -

Education: -

Income for month: -

Q1) Do you have habit of reading newspaper

 Yes
 No

Q2) How frequently do you read “the times of India” newspaper

 Daily
 Weekend
 Once in weeks
 Rarely

Q3) How is the quality of information of “The times of India” when compared to other
News paper
 Excellent
 Good
 Fair
 Poor

43 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Q4 What in “The times of India” newspaper is the one you like the most

 Business
 Political
 Global
 Entertainment
 Sports

Q5) How much reliable is the information provided by “The times of India” newspaper

 Extremely reliable
 Neutral
 Not at all

Q6) Why you choose newspaper rather than any other media

 Informative
 Improves language skills
 Reliable
 Other

Q7) what do you feel “the Times of India” newspaper lacks in

 Coverage of local area news

 No proper up gradation of news
 Commercial and advertisement coverage is more

44 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

Q8) “The times of India” has relevant information for all age groups?

 Agree
 Uncertain
 Disagree

Q9) “The times of India” adds value to your knowledge

 Yes
 No

Q10) Are you satisfied with the times of India newspaper delivery services

 Yes
 No

45 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

 CHAPTER – X
BIBLIOGRAPHY

46 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”

BIBLIOGRAPHY

Links

https://en.wikipedia.org/wiki/The_Times_of_India

https://en.wikipedia.org/wiki/The_Times_Group

https://www.scribd.com/document_downloads/direct/47535652?extension=docx&ft=155515476
4

http://shodhganga.inflibnet.ac.in/bitstream/10603/70840/8/08_chapter%202.pdf

https://www.scribd.com/book/334819806/Understanding-Consumer-Behavior-Cracking-the-
Code-of-Consumer-Psychology

Book
Understanding Consumer Behavior: Cracking the Code of Consumer Psychology
By Mark Nelson

47 | “A STUDY ON CONSUMER PREFERENCE TOWARDS ‘‘THE TIMES OF INDIA’’ NEWSPAPER”