INTRODUCTION TO TIMES OF INDIA :The Times of India Group is the largest media services conglomerate in India.

It is headed by
brothers Samir and Vineet Jain. The first edition appears on November 3, 1838 known as "The
Bombay Times and Journal of Commerce. According to the Indian Readership Survey 2013, the
Times of India is the most widely read English newspaper in India with a readership of
76.43 lakh (7.643 million).This ranks the Times of India as the top English daily in India by
readership. It is owned and published by Bennett, Coleman & Co. Ltd. which is owned by the
Sahu Jain family. TOI group has 45 dailies and periodicals in 3 languages and 108 editions from
9 centers across the country and a combined readership of over 40 million. Started 172 years ago.
The first edition appears on November 3, 1838 known as "The Bombay Times and
Journal of Commerce". The issue is published twice a week. Dr. J.E. Brennan the first
editor also Secretary of the Chamber of Commerce. Rs 30/- is the annual
subscription. In 1846 The newspaper experiences proprietary changes and Dr.
George Brit appointed editor. In 1850 Shareholders decide to increase the share
capital and the paper converted into a daily. In 1855.Telegraph Services opens up in
India shortly afterwards, the paper signs an agreement with Reuters for raising news
coverage and lowering subscritption rates. That old tie was renewed in 2006 with
the pact between TIMESNOW & Reuters. In 1861 Editor Robert Knight amalgamates The

Bombay Times, Bombay Standard and Bombay Telegraph & Courier to form 'The Times of
India' and gives it a national character. In 1880 The Times of India Weekly edition launched. The
Times of India weekly edition launched, to meet the need for a weekend paper. This later came to
be known as the Illustrated Weekly of India in 1923.TheTimes of India Weekly edition
launched .In 1890 Editor Henry Curwen buys TOI in partnership with Charles Kane. In
1892Following the death of Henry Curwen, T. J. Bennett becomes the editor and enters into a
partnership with F.M. Coleman to form a joint stock company - Bennett, Colemen & Co. Ltd.
(BCCL).In 1902The paper moves in to its current office opposite CST. It started out at the Parsi
Bazar and then moved on to Church gate where things got so bad that editor Bennett had to
complete his editorial elsewhere after the ceiling fancollapsed in his room. In 1907 Editor
Stanley Reed revolutionises news production by extending the deadline to midnight. Until then
any news that came in after 5pm was held over for the next day. TOI's first price war under editor
Stanley Reed: price cut from 4 annas to 1 anna; circulation rises 5 times. In 1923 Evening News
of India launched. In 1929 The Times Of India Illustrated Weekly renamed The Illustrated
Weekly Of India. In 1930 The Column "Bombay 100 Years ago" published. In 1930 The Column
"Bombay 100 Years ago" published First movie review published. In 1940 First time news items
appeared on the front page. In 1946 For the first time the paper transfers to Indian ownership.
Seth Ramakrishna Dalmia buys out Bennett, Coleman & Co. Ltd. for Rs. 2 crores. In 1948 Sahu
Jain Group become the owners of the company. Shanti Prasad Jain is the first Chairman of the
group.

TOI Publications:Economic Times - A Financial daily

Supplements :The Times of India comes with several city-specific supplements, such asDelhi Times, Calcutta Times, Bombay Times, Hyderabad Times, Indore Times, Kanpur Times,
Luckhnow Times, ludhiana times

Review of literature

ET Bureau Aug 5, 2013, Navbharat Times starts print run from Lucknow:- LUCKNOW:
Navbharat Times, India's leading Hindi daily in Delhi-NCR and Mumbai, has started a print run
from Lucknow. The first issue, out on the August 4, 2013, was inaugurated by state chief
minister Akhilesh Yadav at the BCCL printing press at Chinhat, Lucknow. After the launch of Ei
Samay, a new Bangla daily in Kolkata, this counts as among the largest language paper
initiatives taken by BCCL. The initial print run for Lucknow is over one lakh copies. The Hindi
print advertising market is estimated at Rs 4,000 crore per annum of which Uttar Pradesh and
Uttarakhand form the single largest block accounting for approximatelyRs 1000 plus crore.
PTI Dec 5, 2006,Sandesh ties up with BCCL:- Leading publisher Sandesh on Monday tied-up
with Bennett Coleman and Company Ltd to facilitate cooperation in the areas of printing
infrastructure, circulation, joint space marketing as well as sharing of editorial content.In a
communiqu? to the Bombay Stock Exchange, the Ahmedabad-based media company said that as
per the business co-operation agreement signed on October 6 with BCCL, the publishers of
English daily 'The Times of India' - the joint advertising rates for advertisement in both Sandesh
and Times of India in Ahmedabad, Baroda, Surat, Rajkot and Bhavnagar editions are available to
the public with effect from December 1.Besides the combined rates, the stand alone rates for
Sandesh have also been revised and are also available to the public for advertisement, it added.
ET Bureau Oct 16, 2012,BCCL launches Bengali newspaper many feel it's a game-changer
The new Bengali newspaper from the Bennett, Coleman & Co stable, Ei Samay , launched in
Kolkata on Monday to a positive reception from readers spanning a wide spectrum ranging from
students, executives, homemakers and artists to the advertising industry. Rahul Kansal, executive
president, BCCL, explained that the new paper will open channels of communication between its
audience and advertisers."We have launched a website called pujaeisamay.com where the top 20
puja committees of Kolkata will be able to upload their photographs. This will also help us to
have a digital presence," Kansal explained.A leading Bengali novelist, who didn't want to be
named, said, "It will be a cause of concern for other Bengali newspapers in the market." The
paper has piqued the interest of the advertising community as well.
PTI Jun 2, 2008, BCCL picks up equity shares of Lotus Eye Care:- In a pre-IPO placement,
Lotus Eye Care Hospital has sold 2.55 lakh equity shares of Rs 10 each to publishing house
Bennet, Coleman & Company, at a price of Rs 50 each.Lotus Eye Care Hospital proposes to
enter the capital market with a public issue of Rs 42-crore to part finance its Rs 55-crore plan for
expansion of existing facilities and establishment of new centers with latest technologies.

PANAJI February 24, 2007 | BCCL, Pantaloon join hands for Femina Miss India:- Two of
the biggest fashion trend setters - Femina Miss India and Pantaloons - have joined hands to
organise the 44th edition of Femina Miss India Pageant, officials stated."We have started our
search for icons, who will represent India at international pageants such as Miss Universe, Miss
World and Miss Asia Pacific, this year," said, Pantaloon Retail (India) Ltd Managing Director
Kishore Biyani. "The new Indian woman is conscious of her image, her fashion, as well as her
abilities, and is playing a larger role in the society today," Biyani said. The event calls for
unmarried girls aged 18-25 years (as on January 31, 2007) to live their dream of a sparkling
career in the field of fashion and provides them a stepping stone to international
recognition.Entries for this year's event closes on March 4, 2007.
Vijay Moza Nov 20, 2007, BCCL picks stake in Clinical Research Institute (India):- Bennett,
Coleman & Co Ltd (BCCL), the publisher of The Economic Times and The Times of India, has
acquired a stake in Clinical Research Institute (India), a Mumbai-based institute offering
education in clinical research."The clinical testing and research industry in India is growing
rapidly. Over 50,000 jobs openings for doctors, pharmacy and science graduates are expected to
be created over the next four years. The association with BCCL will help generate high
awareness levels for this sunrise industry," said Clinical Research Institute director Vijay Moza.
Debjoy Sengupta April 10, 2013 BCCL no longer sick after preferential shares issue to CIL
Bharat Coking Coal's issue of preferential shares to parent Coal India has effectively taken it out
of the purview of the Board for Industrial and Financial Reconstruction, which looks into
rehabilitation of sick public sector companies. Dhanbad-headquartered Bharat Coking Coal Ltd
(BCCL), whose net worth was wiped out due to accumulated losses of about 5,600 crore till
March 2012, saw it turn positive this month after Coal India infused 2,539 crore into the
company against the non-convertible, redeemable, cumulative preference shares issued to it.
BCCL is the country's largest coking coal producer.

Research Methodology

OBJECTIVES :(1) To study the demographic profile.

UNIVERSE

INDIA

POPULATION

LUDHIANA

SAMPLING UNIT

CONSUMERS OF TOI

SAMPLING SIZE

120

SAMPLING
TECHNIQUE

Convience, snowball

TEST

Z, TEST