Patanjali Ayurved Limited is an Indian consumer goods company that sells food products, personal care, and medicines. This project report analyzes Patanjali's marketing strategies that have led to its rapid growth and made it one of the leading fast moving consumer goods companies in India within a short span of time. The report examines Patanjali's focus on herbal and Ayurvedic products, aggressive pricing, and promotion through yoga camps and fairs.
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Patanjali Ayurved Limited is an Indian consumer goods company that sells food products, personal care, and medicines. This project report analyzes Patanjali's marketing strategies that have led to its rapid growth and made it one of the leading fast moving consumer goods companies in India within a short span of time. The report examines Patanjali's focus on herbal and Ayurvedic products, aggressive pricing, and promotion through yoga camps and fairs.
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PROJECT REPORT ON “MARKETING STRATEGIES OF PATANJALI” FOR THE DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION IN DURG UNIVERSITY, DURG (C.G) SESSION: 2016-2019
Project Guide: Submitted
by: MISS SONA KHEMANI Trilok golchha (Asst. Professor)