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Patanjali Ayurved Limited is an Indian consumer goods company that sells food products, personal care, and medicines. This project report analyzes Patanjali's marketing strategies that have led to its rapid growth and made it one of the leading fast moving consumer goods companies in India within a short span of time. The report examines Patanjali's focus on herbal and Ayurvedic products, aggressive pricing, and promotion through yoga camps and fairs.

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Trilok Golchha
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0% found this document useful (0 votes)
16 views2 pages

Heading 1

Patanjali Ayurved Limited is an Indian consumer goods company that sells food products, personal care, and medicines. This project report analyzes Patanjali's marketing strategies that have led to its rapid growth and made it one of the leading fast moving consumer goods companies in India within a short span of time. The report examines Patanjali's focus on herbal and Ayurvedic products, aggressive pricing, and promotion through yoga camps and fairs.

Uploaded by

Trilok Golchha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A

PROJECT REPORT
ON
“MARKETING STRATEGIES OF PATANJALI”
FOR THE DEGREE
OF
BACHELOR OF BUSINESS ADMINISTRATION
IN
DURG UNIVERSITY, DURG (C.G)
SESSION: 2016-2019

Project Guide: Submitted


by: MISS SONA KHEMANI
Trilok golchha
(Asst. Professor)

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