Scribd
Upload
306 views6 pages

Study on Royal Enfield Buyer Behavior

This questionnaire is part of a study on customer behavior towards Royal Enfield bikes in Hyderabad. It requests information from respondents such as their age, gender, occupation, Royal Enfield bike model owned, how it was purchased, other bikes considered, awareness sources of Royal Enfield, mileage satisfaction, breakdown frequency, purchase location satisfaction, spare part availability, post-purchase problems, satisfaction levels, and opinions on barriers to purchasing Royal Enfield. Respondents are asked to provide ratings and comments.

Uploaded by

Thirumala Rayudu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
306 views6 pages

Study on Royal Enfield Buyer Behavior

This questionnaire is part of a study on customer behavior towards Royal Enfield bikes in Hyderabad. It requests information from respondents such as their age, gender, occupation, Royal Enfield bike model owned, how it was purchased, other bikes considered, awareness sources of Royal Enfield, mileage satisfaction, breakdown frequency, purchase location satisfaction, spare part availability, post-purchase problems, satisfaction levels, and opinions on barriers to purchasing Royal Enfield. Respondents are asked to provide ratings and comments.

Uploaded by

Thirumala Rayudu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 6

QUESTIONNAIRE

I am vamshi sagar.v, a final year BBA student from SIVA


SIVANI DEGREE College. This information is required for
successful completion of my project A Study on Customer
behavior towards Royal Enfield bikes, HYDERABAD.I request
you to kindly spare some of your time and fill the
questionnaire below. Thank you
RESPONDENT INFORMATION
NAME:
1)AGE:

2)GENDER: MALE FEMALE

3)OCCUPATION:
Student Government service

Professional Self employed

other
4)Which model of Royal Enfield do you presently own?

Bullet 500 Thunder Bird

Bullet Electra Machismo 500

Bullet 350 Classic 500/350

others

5) How did u purchase the bike?

Cash Loan
6) Did u consider other motorcycle while buying the
Royal Enfield bike?
Yes No
If yes which bike did you compare with?
Bike cc
7) Please specify your source of awareness of Royal
Enfield while buying your bike?
Newspapers Magazines
Friends Road shows
TV Adds Website/blogs
Showroom Others

8)Please specify your bike’s mileage?

45km/lit & above 40-45 35-40

30-35 Below 30

Are you satisfied with the bikes mileage?

Yes No

9) Frequency of breakdown of your bike?

Very often rarely Not at all


10) Which place did you prefer to purchase your
Royal Enfield bike?
Showroom Direct second hand

Used vehicles dealership

Are you satisfied purchasing there?

YES NO

10)How about the availability of spare parts?

Readily available don’t get them readily

Don’t have good spares supply

Major headache

11)Any major problems after purchasing Royal Enfield


bike?

No problem High maintenance


Poor after sales high service price
Low mileage Noisy vehicle
12) How many stars will u rate for your satisfaction
level with respect to power and pick up of your Royal
Enfield bike?

13) How does your friend say to your Royal Enfield


bike?

Trendy Macho
High Cost Low mileage
Expensive spare parts
Others- If any………………………………………..

14) What do you think is the major barrier for not


purchasing Royal Enfield bikes by non-bullet riders?

High Maintenance Poor after sales service


High price Low mileage
Poor promotion Noisy vehicle
15) Do you agree that company takes action towards
the complaints lodged by the customers?

YES NO
Are you satisfied with their replies?

YES NO

You might also like