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Questionnaire: Tick Mark All Applicable

The document is a questionnaire about ownership and usage experiences with Royal Enfield motorcycle brands. It contains 22 multiple choice and open-ended questions about the respondent's demographics, income, owned Royal Enfield model, purchase process, influences to purchase the brand, expected versus actual mileage and performance, satisfaction levels, considerations to switch brands, lifestyle, and suggestions to improve Royal Enfield products and ownership experience. The goal is to understand customer profiles and feedback on Royal Enfield's motorcycle brands.

Uploaded by

Josh Joseph
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13K views5 pages

Questionnaire: Tick Mark All Applicable

The document is a questionnaire about ownership and usage experiences with Royal Enfield motorcycle brands. It contains 22 multiple choice and open-ended questions about the respondent's demographics, income, owned Royal Enfield model, purchase process, influences to purchase the brand, expected versus actual mileage and performance, satisfaction levels, considerations to switch brands, lifestyle, and suggestions to improve Royal Enfield products and ownership experience. The goal is to understand customer profiles and feedback on Royal Enfield's motorcycle brands.

Uploaded by

Josh Joseph
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Questionnaire

Tick mark all applicable


1) Name: ____________________ (optional)
2) Age: ____________
3) Height: (Cms) _______________Weight: (kgs) ______________
4) Current Location: ________________ (e.g.: Anna Nagar, KK Nagar, etc.)
5) Occupation:
a) Student b) Private Employee c) Government Employee
d) Self-Employee e) others (specify) _______________

6) Income per month:


a) Less than 15000 b) 15000-20000 c) 20000-25000
d) 25000-30000 e) 30000 & above f) Nil

7) Which model of Royal Enfield do you own?


a) Bullet 350 b) Bullet 500 c) Classic 350 d) Classic
500
e) Electra f) Thunderbird 350 g) Thunderbird 500 h) Himalayan
i) Continental GT j) others (specify) ____________

8) How did you purchase the bike?


a) Full Cash b) Installment payment c) Loan/EMI
d) Gift from parents

9) Did you consider other motorcycle brands before buying the Royal Enfield bike??
a) Yes b) No
If yes, which bikes did you compare with (specify)
Brand_________________ Bike: __________________ cc: __________
10) Which outlet did you prefer to purchase your Royal Enfield bike?
a) Showroom b) Used vehicles dealership

11) Which of the following influenced you to choose your bike?


a) Magazines b) Friends c) Showrooms
d) Electronic Media e) others (specify) ________________

12) Mileage expected before purchasing of your bike?


a) 20-25 b) 25-30 c) 30-35
d) 35-40 e) 40 & above

13) How often do you use your bike?


a) Daily b) 1-2 times a Week c) weekends
d) Rarely/ occasionally

14) How available are the spare parts?


a) Readily available b) dont get them readily
c) Dont have good spares supply d) Major headache

15) I use my bike for: Tick mark all applicable on the agreement scale 1-10 [least
agree (1) to strongly agree (10)]
1 2 3 4 5 6 7 8 9 1
0
Daily Work
Long Trips
Shopping
Go with friends
Tough rides
Style
16) Did the following factors influence you to purchase the bike?
Strongly Agree Neutral Disagr Strong
Agree ee ly
disagr
ee
Performance of the
bike
Durability of the bike
Mileage
Comfort
Sound
Stability on roads
Brand Image/
reputation
Color of the bike
Good design
Simple purchase
process
High Price
Prestige
Masculine look
Maintenance cost
After sales service
Others Factors
(specify)
_________________

17) Please provide your satisfaction level on each of the following expectations?
Strongly Agree Neutral Disagr Strong
Agree ee ly
disagr
ee
Performance of the
bike
Durability of the bike
Mileage
Comfort
Sound
Stability on roads
Brand Image/
reputation
Prestige
Masculine look
Maintenance cost
After sales service
Others Expectations
(specify)
_________________

18) Have you ever thought of shifting from the Royal Enfield brand due to following
reasons?
Strongly Agree Neutral Disagr Strong
Agree ee ly
disagr
ee
Over Weight
Less Mileage
High repair &
Maintenance Cost
Over Sound
Vibrations
Others (specify)
__________________

19) Kindly give a few thoughts on your lifestyle


Strongly Agree Neutral Disagre Strong
Agree e ly
disagr
ee
Party going
Fashion freak
Gym going
Foodies
Traveller
Others (specify)
__________________

21) Your suggestion to improve product Quality of Royal Enfield Bikes


_____________________________________________________________________________________

22) Your comments/ feedback on Royal Enfield Bike Experience

_____________________________________________________________________________________

_____________________________________________________________________________________

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