EFFECT OF MOBILE MARKETING ON YOUNGSTERS

1.INTRODUCTION

Mobile marketing is a attractive medium for the brand managers to communicate with the
customers for marketing purposes using different forms of mobile communication mediums
including SMS, MMS and other web-enabled. Mobile device based communications. It is a fact
that today's youngsters are the consumers of tomorrow. It is evident due to current global
economic crisis and recent global worries, there is a need to prepare youngsters to consider
different consumption patterns, while bearing in mind that becoming a wise spender doesn’t
necessarily preclude living a rewarding and satisfying life. In this regard to empower young
consumers helping them to access the market with clearer ideas on the pros and cons of each
purchase and to develop their capacity to select among existing products and services. We would
like to highlight the fact that the resources available to producers are very powerful on the
opposite side; the child consumer has very few resources for creating defensive strategies. This
leads to reconsidering the role of consumer associations as good references for elaborating and
communicating alternative consumption patterns, clarifying risks connected with certain
lifestyles and providing information on safety to young consumers

Information technology affects everything from daily life to business in the 21st century. In
business environment, it shapes not only commerce but also the way in which companies
implement their marketing strategies. Offering new marketing channels to interact with
customers is crucial to increase sales for company. Thus, the successful application of
1information technology to connect marketing applications is highly prominent. One of the
advances in information technology is wireless mobile communication technology that makes
the anytime-to-anyplace communication possible. This technology system allows increased
mobility and extended services even to remote areas. Due to wireless communication system,
mobile phone users are able to access their e-mails, search, order and buy products and services
from everywhere without computers. Besides the Internet and personal computers, the mobile
phone is the key to marketers because it is extremely popular and offers people the opportunity
of mobility now.

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 Mobile Commerce and Mobile Marketing

 Business experts are estimating potential of mobile world without time and place boundaries
Widespread usage of mobile phones accelerated the growth of usage of mobile devices to
conduct mobile commerce

 “In a mobile world, these activities (process of planning and executing the conception,
pricing, promotion, and distribution of goods, services, and ideas to create exchanges that
satisfy individual and organizational goals) are performed via mobile devices, such as cellular
phones and pagers, cordless telephones, personal digital assistants, two-way radios, baby crib
monitors, wireless networking systems, global positioning systems (GPS) based locators and
maps”.

 Commonly mobile commerce is considered as part of the electronic commerce By taking

advantage of technology and applications, mobile internet become advantageous subsidiary
channel for traditional electronic commerce, which is indicating big potential Current
improvements in mobile technology resulted in widespread usage and different functions of
mobile devices, the mobile medium has turned into a powerful marketing channel, which
allowed businesses to set up electronic presence alongside with their consumers without time
and place boundaries.

 The Mobile Marketing Association defines mobile marketing as “The use of wireless media
as an integrated content delivery and direct response vehicle within a cross-media marketing
communications program.” Anyway, it is important to clarify mobile marketing and mobile
advertising). Mobile advertising as “Any paid message communicated by mobile media with
the intent to influence the attitudes, intentions and behavior of those addressed by the
commercial messages.” which can be also inferred from definitions mobile advertising is part
of mobile marketing.

 After stating two types of mobile advertising which are push and pull advertising, explains it
as following:

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 “Advertising that is “pushed” to the users’ devices is generally used in conjunction with
mobile advertising. Push advertising may be unsolicited such as special promotions delivered
by SMS to users within the context of an existing customer relationship, or it may be solicited
where users agree to have certain services or promotions pushed to them at certain times
(sponsored sports score alerts, for example). Pull advertising, on the other hand, is defined as
an advertising that is attached to content or services that users request or “pull” to themselves.
For instance, when a customer requests the local weather from mobile service provider, the
content of the response, including any related advertising, is pull advertising.” The increasing
growth in the area of mobile commerce gives new dimensions to interactive marketing. Direct
interaction with consumers is possible via mobile marketing without time and place
boundaries. Personal nature of the mobile phones provide an opportunity to understand
buying habits and trends of individual consumers which is impossible in PC environment,
that’s why marketers should see mobile internet as a powerful medium.

1.1Types of Mobile Marketing

 SMS marketing

Marketing through cell phones' SMS (Short Message Service) became increasingly popular in the
early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone
numbers and send off wanted (or unwanted) content. On average, SMS messages are read within
four minutes, making them highly convertible.

Over the past few years SMS marketing has become a legitimate advertising channel in some parts of
the world. This is because unlike email over the public internet, the carriers who

police their own networks have set guidelines and best practices for the mobile media industry
(including mobile advertising). The IAB (Interactive Advertising Bureau) and the

Mobile marketing via SMS has expanded rapidly in Europe and Asia as a new channel to reach the
consumer. SMS initially received negative media coverage in many parts of Europe for being a
new form of spam as some advertisers purchased lists and sent unsolicited content to consumer's
phones; however, as guidelines are put in place by the mobile operators, SMS has become the

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most popular branch of the Mobile Marketing industry with several 100 million advertising SMS
sent out every month in Europe alone.

Over the past few years mobile short codes have been increasingly popular as a new channel to
communicate to the mobile consumer. Brands have begun to treat the mobile short code as a
mobile domain name allowing the consumer to text message the brand at an event, in store and
off any traditional media.

SMS marketing services typically run off a short code, but sending text messages to an email address
is another methodology. Short codes are 5 or 6 digit numbers that have been assigned by all the
mobile operators in a given country for the use of brand campaign and other consumer services.
Due to the high price of short codes of $500–$1000 a month, many small businesses opt to share
a short code in order to reduce monthly costs. The mobile operators vet every short code
application before provisioning and monitor the service to make sure it does not diverge from its
original service description. Another alternative to sending messages by short code or email is to
do so through one's own dedicated phone number. Besides short codes, inbound SMS is very
often based on long numbers (international number format, e.g. +44 7624 805000 or US number
format, e.g. 757 772 8555), which can be used in place of short codes or premium-rated short
messages for SMS reception in several applications, such as product promotions and campaigns.
Long numbers are internationally available, as well as enabling businesses to have their own
number, rather than short codes

Mobile Marketing Association, as well, have established guidelines and are evangelizing the use
of the mobile channel for marketers. While this has been fruitful in developed regions such as
North America, Western Europe and some other countries, mobile SPAM messages (SMS sent
to mobile subscribers without a legitimate and explicit opt-in by the subscriber) remain an issue
in many other parts or the world, partly due to the carriers selling their member databases to third
parties. In India, however, government's efforts of creating National Do Not Call Registry have
helped cell phone users to stop SMS advertisements by sending a simple SMS or calling 1909
which are usually shared across a number of brands. Additionally, long numbers are non-
premium inbound numbers.

One key criterion for provisioning is that the consumer opts in to the service. The mobile operators
demand a double opt in from the consumer and the ability for the consumer to opt out of the

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service at any time by sending the word STOP via SMS. These guidelines are established in the
MMA Consumer Best Practices Guidelines which are followed by all mobile marketers in the
United States. In Canada, opt in will be mandatory once the Fighting Internet and Wireless Spam
Act comes in force in mid 2012.

 MMS

MMS mobile marketing can contain a timed slideshow of images, text, audio and video. This mobile
content is delivered via MMS (Multimedia Message Service). Nearly all new phones produced
with a color screen are capable of sending and receiving standard MMS message. Brands are
able to both send (mobile terminated) and receive (mobile originated) rich content through MMS
A2P (application-to-person) mobile networks to mobile subscribers. In some networks, brands
are also able to sponsor messages that are sent P2P (person-to-person).

Good examples of mobile-originated MMS marketing campaigns are Motorola's ongoing

campaigns at House of Blues venues, where the brand allows the consumer to send their mobile
photos to the LED board in real-time as well as blog their images online.

 Push Notifications

Push Notifications were first introduced to smart phones by Apple with the advent of the I phone in
2007. They were later further popularized with the Android operational system, where the
notifications are shown on the top of the screen. It has helped application owners to
communicate directly with their end users in a simple and effective way. If not used wisely it can
quickly alienate users as it causes interruptions to their current activities on the phone. It can be
much cheaper if compared to SMS Marketing for the long run, but it can become quite expensive
on the short run, because the cost involved in application development. Once the application is
downloading and installed provided the feature is not turned off It is practically free, because it
uses internet bandwidth only. SMS and Push Notifications can be part of a well developed
Inbound Mobile Marketing Strategy.

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 Mobile Web Marketing

Google and Yahoo! as displayed on mobile phones

Advertising on web pages specifically meant for access by mobile devices is also an option. The
Mobile Marketing Association provides a set of guidelines and standards that give the
recommended format of ads, presentation, and metrics used in reporting. Google, Yahoo, and
other major mobile content providers have been selling advertising placement on their properties
for years already as of the time of this writing. Advertising networks focused on mobile
properties, SMS reseller and advertisers are also available. Additionally, web forms on web
pages can be used to integrate with mobile texting sources for reminders about meetings,
seminars and other important events that assume users are not always at their computers. In
Game Mobile marketing there are essentially four major trends in mobile gaming right now:
interactive real-time 3D games, massive multi-player games and social networking games. This
means a trend towards more complex and more sophisticated, richer game play. On the other
side, there are the so-called casual games, i.e. games that are very simple and very easy to play.
Most mobile games today are such casual games and this will probably stay so for quite a while
to come.

Brands are now delivering promotional messages within mobile games or sponsoring entire games to
drive consumer engagement. This is known as mobile averaging or Ad-funded mobile game.

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2. RESEARCH DESIGN

2.1 STATEMENT OF PROBLEM

Mobile marketing has still many challenges to overcome, the first one being people’s reception of it.
For instance, we are bombarded with marketing messages at home, on the Internet and basically
everywhere we go. Because of this constant presence in our lives, many people have a negative
attitude towards advertising. Thus, marketers’ attempt to reach consumers on their mobile
phones might very well be regarded as intrusive.

In addition, fear of spamming can also be a major concern. Thus, addressing these issues and
providing convincing solutions is of utter necessity and importance in order to gain consumer
acceptance of mobile marketing.

2.2 NEED AND RELEVANCE

Understanding the effect of mobile marketing on youngsters helps us to examine whether there is
a negative effect of mobile marketing on youngsters or a positive effect. Today most of the
youngsters especially in India like mobile marketing as compare to other types of marketing as it
save their time and they get what they want without going anywhere.

This study helps us to know what are all those factors which are influencing the youngsters
towards it.

2.3 SCOPE OF STUDY

Scope of the study is to measure the youngster’s perception and attitude towards mobile
marketing.

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2.4 OBJECTIVES OF THE STUDY

To check the awareness of the mobile marketing on youngsters.

To know the preference of people towards mobile marketing on youngsters.
To find out popular features of mobile in mobile advertising.
To find out youngsters readiness towards mobile marketing.
To study various types of messages, size by mobile marketing.
To study the perceptions of youngsters about mobile marketing.
To study the attitude of youngsters about mobile marketing.

2.5 RESEARCH METHODOLOGY

Quantitative Research

It is the systematic empirical investigation of observable phenomenon via statistical,

mathematical or computational techniques. It includes surveys and customer questionnaires
which can help the firms to improve their products and services by enabling them to make
informed decisions.

Data Type: In this research the type of data collection is

• Primary data
• Secondary data

RESEARCH SAMPLE

SAMPLING PLAN

 Sampling units: Youngsters & General public

 Sample Technique: Random Sampling

Sources of data: The data is collected through both primary and secondary sources.

Primary data

Following techniques were used to collect primary data

 Questionnaire: Through this technique general public was asked questions about their
buying behavior in Reliance Digital.

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 Interview: Data was also collected by interviewing the respondents.

Secondary data

The secondary data was collected from

 Internet: Wikipedia, encyclopedia, askme.com

Sampling Size: 50 samples

Area of Research
BANGALORE CITY

Sampling unit
Sampling unit is taken as youngsters who are the mobile user of Bangalore city

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3. DATA ANALYSIS AND INTERPRETATION

(Q.1) Gender

Male 45
Female 5

Male Female

10%

90%

ANALYSIS:-From the above table we analyze that 90% of respondents are male, and 10% are
females.

INTERPRETATION:-It is revealed that most of the respondents are male.

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(Q.2) Age?

16 years &below 6
17-20 years 10
21-25 years 29
25-30 years 5

29

6 10

5
16 & below 16
17-20 years
21-25 years
25-30 years

ANALYSIS:-From the above table we analyze that 12% of respondents lies between the age
group of 16 and below 16, 20% of respondents lies between 17-20 years age group, 58% of
respondents are between 21-25 age group and 10% lies between 25-30 years age group.

INTERPRETATION:-It is revealed that most of the respondents lies between the age group of
21-25 years.

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(Q.3) Occupation?

Employee 5
Student 36
Businessman 3
Others 6

36

6
5
3

Employee Student Businessman Others

ANALYSIS:-From the above table we analyze that 10% of respondents are employees, 72% of
respondents are students, 6% of respondents are businessman and 12 % of respondents have
other occupations.

INTERPRETATION:-It is revealed that most of the respondents are students (youngsters).

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(Q.4) Monthly Family Income?

>5000 4
5000-10,000 6
10,000-20,000 16
<20,000 24

>5000 5000-10,000 10,000-20,000 <20,000

8%

13%

47%

32%

ANALYSIS:-From the above table we analyze that 8% of respondents have their monthly family
income less than5000, 13% of have 5000-10000 monthly family income, 32% of respondents
have 10000-20000 monthly income and 47% have more than 20000 monthly family incomes.

INTERPRETATION:-It is revealed that most of the respondents have more than 20000
monthly family incomes.

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(5) which is the unique feature in your mobile phone?

3G 25
Operating System 14
Wi-Fii 6
GPRS 5

25

14

6
5

3G OS Wi-Fii GPRS

ANALYSIS:-From the above table we analyze that 50% of respondents said that they have 3G
as a unique feature in their mobile, 28%% of respondents has operating system as a unique
feature, 12% of respondents have Wi-Fi as a unique feature and 10 % of respondents have GPRS
as a unique feature in their mobiles.

INTERPRETATION:-It is revealed that most of the respondents have 3G as a unique feature in

their mobile phones

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(Q.6) Is your mobile number registered in DND? (Do Not Disturb)

Yes 40
No 10

40

40

35

30

25

20

15

10 10

Yes

No

ANALYSIS:-From the above table we analyze that 80% of respondents are registered in DND,
and 20 % of respondents have not registered in DND.

INTERPRETATION:-It is revealed that most of the respondents are registered in DND.

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(Q.7)Did you receive any call /SMS of promotion?

YES 30
NO 20

30

30

25

20 20

15

10

YES

NO

ANALYSIS:-From the above table we analyze that 60% of respondents receive call/SMS of
promotion and 40 % of respondents do not get any call/SMS of promotion.

INTERPRETATION:-It is revealed that most of the respondents get call/SMS of promotion.

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(Q.8) Which types of call/SMS you got?

FMCG 5
INSURANCE 10
LOANS 5
OTHERS 30

FMCG Insursnce Loans Others

10%

20%

60%
10%

ANALYSIS:-From the above table we analyze that 10% of respondents get call/SMS regarding
FMCG, 20% of respondents get call/SMS regarding insurance, 10% of respondents get call/SMS
regarding loans and 60 % of respondents get call/SMS regarding other product and services.

INTERPRETATION:-It is revealed that most of the respondents get call/SMS other than loan,
insurance and FMCG.

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(Q.9) Did you likes to have more messages & wants to purchase product on the base of mobile?

Yes 35
No 15

35

30

25

20

15

10

Yes

No

ANALYSIS:-From the above table we analyze that 70% of respondents likes to have more
messages and wants to purchase products on the basis of them, and 30 % of respondents don’t
want to have more messages and don’t want to purchase on their basis.

INTERPRETATION:-It is revealed that most of the respondents likes to have more messages
and wants to purchase on the basis of them.

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(10) From which medium of marketing, you influence?

Mobile 30
Print 5
T.V Ads 12
Others 3

Mobile Print T.V Ads Others

6%

24%

60%
10%

ANALYSIS:-From the above table we analyze that 60% of respondents are influenced by
mobiles, 10% of respondents are influenced by print, 24% of respondents are influenced by T.V
ads and 6% of respondents are influenced by other mediums.

INTERPRETATION:-It is revealed that most of the respondents are influenced by mobiles.

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(Q.11) Which types of mobile marketing practices, you influenced?

SMS 30
Flash SMS 5
Call 10
None 5

35

30
30

25

20

15

10
10

5 5
5

0
SMS Flash SMS Call None

ANALYSIS:-From the above table we analyze that 60% of respondents are influenced by SMS,
10% of respondents are influenced by Flash SMS, 20% of respondents are influenced by calls
and 10% of respondents are not influenced by any mobile marketing practice.

INTERPRETATION:-It is revealed that most of the respondents are influenced by SMS.

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(Q.12) Are you satisfied with your mobile instrument’s technology?

Yes 30
No 20

30

25

20

30
15

10
20

Yes

No

ANALYSIS:-From the above table we analyze that 60% of respondents are satisfied with their
mobile instruments and 40% of respondents are not satisfied with their mobile instrument’s
technology.

INTERPRETATION:-It is revealed that most of the respondents are satisfied with their mobile
instrument’s technology.

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(Q.13) Do you prefer with your device’s transmission quality?

Yes 35
No 15

Yes No

15

35

ANALYSIS:-From the above table we analyze that 70% of respondents prefer with their
device’s transmission quality and 30% of don’t prefer with their device’s transmission quality.

INTERPRETATION:-It is revealed that most of the respondents prefer with their device’s
transmission quality.

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(Q.14) Do you get Delivery report after sending a message?

Yes 22
No 28

30

25

20

15
22 28

10

Yes

No

ANALYSIS:-From the above table we analyze that 44% of respondents get delivery reports after
sending messages and 56% of respondents do not get delivery reports after sending messages.

INTERPRETATION:-It is revealed that most of the respondents do not get delivery report after
sending messages.

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(Q.15) What kind of Marketing you prefer?

Online 38
Offline 12

Online Offline

24%

76%

ANALYSIS:-From the above table we analyze that 76% of respondents prefer online marketing
and 24% of respondents prefer offline marketing.

INTERPRETATION:-It is revealed that most of the respondents prefer online marketing.

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(Q.16) Which factor influenced you to buy online?

Time saving 10
Low Price 5
Availability of products 8
All of these 27

30

27

25

20

15

10
10
8

5
5

0
Time saving Low price Availability of products All of these

ANALYSIS:-From the above table we analyze that 20% of respondents buy online as they think
that it saves their time, 10% of respondents buy online as they get lower prices there, 16% of the
respondents get every product available at online shopping so they buy online and 54% of
respondents buy online because of all these factors.

INTERPRETATION:-It is revealed that most of the respondents buy online as it saves their
time, they get lower prices and get all the products there.

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(Q.17) Are you satisfied with mobile marketing?

Yes 33
No 17

Yes No

34%

66%

ANALYSIS:-From the above table we analyze that 66% of respondents are satisfied with mobile
marketing and 34% of respondents are not satisfied with mobile marketing.

INTERPRETATION:-It is revealed that most of the respondents are satisfied with mobile
marketing.

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(Q.18) Would you like to suggest mobile marketing to your friends?

Yes 42
No 8

42
45

40

35

30

25

20

15

10 8
5

Yes

No

ANALYSIS:-From the above table we analyze that 84% of respondents like to suggest mobile
marketing to their friends and 16% of respondents do not want to suggest mobile marketing to
their friends.

INTERPRETATION:-It is revealed that most of the respondents like to suggest mobile

marketing to their friends.

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(Q.19) From where you came to know about mobile marketing?

Friends
T.V Ads
Newspaper
Any other

Friends T.V Ads Newspaper Any other

20%

40%

10%

30%

ANALYSIS:-From the above table we analyze that 40% of respondents came to know about
mobile marketing from their friends, 30% of respondents from T.V ads, 10% by newspaper and
20% by other mediums.

INTERPRETATION:-It is revealed that most of the respondents came to know about mobile
marketing from their friends.
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4. DETAILED ACCOUNT OF WORK DONE WITH DATE

Week Dates Work Carried out Initials of Signature of

Co-Guide Faculty
Guide

15-07-2015 Discussion about

what kind of topic
should be selected.
1
17-07-2015 Topic selected and
discussion about the
procedure.
24-07-2015 Discussion about
introduction and told
to do questionnaire
2

07-08-2015 Questionnaire shown

with data analysis
and interpretation
3

09-08-2015 Full project shown

4 and discussed about

line spacing and font
size.
13-08-2015 Discussion about
how to write
conclusion and other
corrections on final
project

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5. CONCLUSION
To conclude, mobile marketing can be viewed as the next generation of corporation promotional
medium, to extend its communication interface and interactions with its customer base. One
point to take notice is that the development of mobile marketing is pivoted by the rapid
development of mobile device technologies. Hence, mobile marketers must constantly update the
current mobile technologies so that they can provide the best technology available to their
customers. By doing so, end users will benefit and can enjoy the service and technology
available. Mobile consumers are becoming more educated about the features and functionality of
their devices and are engaging more frequently in mobile marketing campaigns.

The mobile phone is becoming an essential element in a consumer's everyday life. This increased
dependency on the mobile phone is expected to lead to increased utilization. To come to the
point, the mobile phone is rapidly becoming a practical direct marketing channel. There are some
factors playing a role in improving and increasing mobile commerce. Besides mobile service
quality that entertainment value, information value and advertising content communication are
some of the strongest drivers of the acceptance of the mobile phone as a marketing tool.
Moreover, one of the ways to convince mobile phone users of the benefits of mobile commerce
is the price of products and services.

5.1 FINDINGS

 Many people like to respond to advertisement and also like to purchase by analyzing the
features and schemes that are provided so when the service is customized it becomes
more useful to customers.
 People not rely on the SMS because they think that there is always some conditions apply
which they do not disclose.
 Those customers who like to respond mobile advertising are mainly for recharging
schemes and other value added services. Many of them less like to get call/sms from the
apparel stores and from the hotels and restaurants.

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 Majority of respondents have not registered in the DND (do not disturb service). The one
of main reason is that they are not aware about that and also it makes no difference to
them whether advertisement comes or not.
 Customers are interested in knowing full details before the buying the product and by the
mobile advertising the detail of the product can not been known so people give less
preference to mobile advertising.

6. RECOMMENDATION AND SUGGESTIONS


Youngsters are ready to use the service of mobile marketing if people get product for less cost
through purchase of mobile advertising, So marketer can give some extra benefits for using the
mobile shopping which is useful for both the buyer and customer.

Enhancing customer loyalty is the best way which can be achieve through mobile marketing by
providing them services as per their choice

If customer is already using some services than provide him that services and also try to cross
selling of the other service which is not used by them or at is same as the service which he is
using

Service providers can increase mobile marketing for the mobile recharging schemes as preference
towards that option is more than other options of mobile marketing

Marketer can introduce new schemes to customers if they feel that a particular service can be
useful for the customer, but the customer is not aware about that service or not using it

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7. LEARNING AND EXPERIENCE

 It was a great experience to meet different mobile users (youngsters) to know the impact
of mobile marketing on their daily marketing activities.
 Got more knowledge about the different strategies which the companies have to adopt to
attract new customers and to retain the existing ones.
 It was great to get the customers feedback regarding mobile marketing. It was
experienced that most of the customers are satisfied with mobile marketing.
 I also came to know about that most of the customers like mobile marketing as it help to
save their time and they get what they want from a single place.

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 EFFECT OF MOBILE MARKETING ON YOUNGSTERS

8. QUESTIONNAIRE

Dear sir/madam,

As a student of management, I am conducting a research on“A STUDY ON EFFECT OF

MOBILE MARKETING AMONG YOUNGSTERS” which is a part of our curriculum
activity and this collected information is only for academic purpose.

Personal Information:-
(1) Name :

(2) Gender : [ ] Male [ ] Female

(3) Age :
[ ] 16 years or below [ ]17 - 20 years
[ ]21-25 years [ ] 25-30

(4) Occupation :
[ ] Salaried employee [ ] Student
[ ] Businessman
[ ] Housewife [ ] Others

(5) Monthly Family Income :

[ ] <5000 [ ] 5001- 10
[ ] 10001 -20000 [ ] > 21001

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 EFFECT OF MOBILE MARKETING ON YOUNGSTERS

(6) which is the unique feature in your mobile phone?

• 3G [ ]
• Operating system (OS) [ ]
• Wi-Fi [ ]
• GPRS [ ]
• Other [ ]

(7) Is your mobile number registered in DND? (Do Not Disturb)

Yes [ ] No [ ]

(If yes than terminate questionnaire)

(8)Did you receive any call /SMS of promotion?

Yes [ ] No [ ]

(9) Which types of call/SMS you got?

• FMCG [ ]
• Insurance [ ]
• Loans [ ]
• Credit card [ ]
• Exam classes [ ]
• Other [ ]

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 EFFECT OF MOBILE MARKETING ON YOUNGSTERS

(10) Did you likes to have more messages & wants to purchase product on the base of
mobile?

Yes [ ] No [ ]

(11) From which medium of marketing, you influence?

Mobile [ ] Print [ ]
TV Aid [ ] OOH [ ]
Other [ ]

(12) Which types of mobile marketing practices, you influenced?

• SMS [ ]
• Flash SMS [ ]
• Call [ ]

(13) are you satisfied with your mobile instrument’s technology?

Yes ( ) No ( )

(14) Do you prefer with your device’s transmission quality?

Yes ( ) No ( )

(15) Do you get Delivery report after sending a message?

Yes ( ) No ( )

(Q.16) What kind of marketing you prefer?

Online( ) Offline ( )

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 EFFECT OF MOBILE MARKETING ON YOUNGSTERS

(Q.17) Which factor influenced you to buy online

Time saving( ) Low price( ) Availability of products( ) All of these( )

(Q.18) Are you satisfied with mobile marketing

Yes ( ) No ( )

(Q.19) Would you like to suggest mobile marketing to your friends

Yes ( ) No ( )

(Q.20) From where you came to know about mobile marketing

Friends ( ) T.V ads ( ) Newspaper ( ) Any other ( )

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