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Mobile Marketing Impact on Youth

This document is a project submitted to the University of Mumbai by Divya Narayan Mandpe for partial completion of a Bachelor of Management Studies degree. The project examines the effects of mobile marketing on youngsters. It provides an introduction to mobile marketing, including its history, technology, strategy, types, importance, benefits, challenges, customer attitudes, ethical issues, and effects. The project will also include sections on research methodology, literature review, data analysis and presentation, and conclusions and suggestions.

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Preksha Bamania
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96 views6 pages

Mobile Marketing Impact on Youth

This document is a project submitted to the University of Mumbai by Divya Narayan Mandpe for partial completion of a Bachelor of Management Studies degree. The project examines the effects of mobile marketing on youngsters. It provides an introduction to mobile marketing, including its history, technology, strategy, types, importance, benefits, challenges, customer attitudes, ethical issues, and effects. The project will also include sections on research methodology, literature review, data analysis and presentation, and conclusions and suggestions.

Uploaded by

Preksha Bamania
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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EFFECTS OF MOBILE MARKETING ON YOUNGSTERS

A PROJECT SUBMITTED TO

UNIVERSITY OF MUMBAI FOR PARTIALCOMPLETION OF THE


DEGREE OF

BACHELOR OF MANAGEMENT STUDIES


UNDER THE FACULTY OF COMMRRCE

BY

Ms. DIVYA NARAYAN MANDPE

SEAT NO.

UNDER THE GUIDANCE OF

Ms. UJWALA AMBEKAR

GOKHALE EDUCATION SOCIETY’S

SHRI BHAUSAHEB VARTAK ARTS, COMMERCE & SCIENCE COLLEGE

AND

SHETH KANJI V. PAREKH ARTS & COMMERCE JUNIOR COLLEGE

ACCREDITED BY NAAC B+ ISO 9001:2015 CERTIFIED

2020-21
EFFECTS OF MOBILE MARKETING ON YOUNGSTERS

A PROJECT SUBMITTED TO

UNIVERSITY OF MUMBAI FOR PARTIALCOMPLETION OF THE


DEGREE OF

BACHELOR OF MANAGEMENT STUDIES


UNDER THE FACULTY OF COMMRRCE

BY

Ms. DIVYA NARAYAN MANDPE

SEAT NO.

UNDER THE GUIDANCE OF

Ms. UJWALA AMBEKAR

GOKHALE EDUCATION SOCIETY’S

SHRI BHAUSAHEB VARTAK ARTS, COMMERCE & SCIENCE COLLEGE

AND

SHETH KANJI V. PAREKH ARTS & COMMERCE JUNIOR COLLEGE

ACCREDITED BY NAAC B+ ISO 9001:2015 CERTIFIED

2020-21
DECLARATION BY LEARNER

I the undersign Ms. DIVYA NARAYAN MANDPE here by, declare that the work embodied in this project
work titled “EFFECTS OF MOBILE MARKETING ON YOUNGSTERS” forms my own contribution to the
research work carried out under the guidance of Ms. UJWALA AMBEKAR is a result of my own research
work and has not been previously submitted to any other University for any other Degree/Diploma to this or
any other University. Wherever reference has been made to previous works of others, it has been clearly
indicated as such and included in the bibliography. I, here by further declare that all information of this
document has been obtained and presented in accordance with academic rules and ethical conduct.

Name and Signature of the learner

Ms. DIVYA NARAYAN MANDPE.

Certified by,

Name and Signature of the Guiding Teacher

Ms. UJWALA AMBEKAR


ACKNOWLEDGEMENT

To list who all have helped me is difficult because they are so numerous and the depth is so enormous.

I would like to acknowledge the following as being idealistic channels and fresh dimension in the completion
of this project.

I take this opportunity to thank the University of Mumbai for giving me chance to do this project.

I would like to thank my Principal, Dr. (Mrs.) S. V. Sant for providing the necessary facilities required for
completion of this project.

I take the opportunity to thank our Coordinator Mrs. Prachi Kadam for her moral support and guidance.

I would also like to express my sincere gratitude forwards towards my project guide Ms.Ujwala Ambekar
whose guidance and care made the project successful.

I would like to thank my College Library, for having provided various reference books and magazines related
to my project.

Lastly, I would like to thank each and every person who directly or indirectly helped me in the completion of
the project especially my Parents and Peers who supported me throughout my project.
INDEX

SR. TOPIC PAGE


NO. NO.

1 1.1 Introduction 01
1.2 History
1.3 Mobile Marketing-Technology and Reach
1.4 Basics of Mobile Marketing Strategy
1.5 Types of Mobile Marketing
1.6 Mobile Marketing and its Importance
1.7 Benefits of Mobile Marketing
1.8 Challenges of Mobile Marketing
1.9 Customers Attitudes Towards Mobile Marketing
1.10 Ethical Issues in Mobile Marketing
1.11 Effects of Mobile Marketing

2 Research and Methodology 51

3 Review of Literature 53

4 Data Analysis, Interpretation and Presentation 55

5 Conclusion and Suggestion 72


 Bibliography
 Appendix

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