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Unit 3 Shareback

The document summarizes a group project on developing a GPS tracking device called Sought N' Found for lost items. Key points include: 1) The group presented their elevator pitch, market sizing analysis finding a total addressable market of 18 million in their target age group in the US, and identified email, Facebook, Snapchat, Instagram, Twitter and YouTube as effective marketing tactics. 2) Their positioning statement positions Sought N' Found as an easy way for busy students to locate lost necessities using GPS tracking to make their lives less stressful. 3) Research conducted showed GPS accuracy to a few feet is possible using cell towers and satellites, similar to Apple's Find My iPhone. 4

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108 views22 pages

Unit 3 Shareback

The document summarizes a group project on developing a GPS tracking device called Sought N' Found for lost items. Key points include: 1) The group presented their elevator pitch, market sizing analysis finding a total addressable market of 18 million in their target age group in the US, and identified email, Facebook, Snapchat, Instagram, Twitter and YouTube as effective marketing tactics. 2) Their positioning statement positions Sought N' Found as an easy way for busy students to locate lost necessities using GPS tracking to make their lives less stressful. 3) Research conducted showed GPS accuracy to a few feet is possible using cell towers and satellites, similar to Apple's Find My iPhone. 4

Uploaded by

api-404348823
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Unit 3

Shareback
By: Hayden, Tearyn, Brooke, & Michelle
Elevator Pitch
Learnings &
Analysis
Market Sizing
TAM
SAM
Distribution
Channel Map
Marketing Tactics
Marketing Tactics Statistics:
Email Marketing: Across the world, there are 3.8 billion email accounts.

Of this number, around 18 million are in the USA and in our main target
market of adolescence - young adulthood

For Social Media Hashtags, we have found that they would be a very good
marketing tactic because of the high daily usage and the high number of
users in our target market cohorts.

1. Facebook: 74 percent of US users


2. Snapchat: 63 percent of US users
3. Instagram: 60 percent of US users
4. Twitter: 46 percent of US users
5. YouTube: 45 percent of US users
Positioning
Statement
To busy students, who need a easy way to locate their lost
necessities, Sought N’ Found is a tracking charm that uses gps
to locate and find your lost items to make your life less
stressful.
Research we’ve
conducted
- GPS can be cell tower or satellite
- Find my iphone uses both which is why it’s so accurate
- Accuracy
- Different positioning, being 4 different satellites that get
in touch with the receiver
- Get accurate to about a few feet (by that time you
could use the sound)
Research - “Degraded” for civilian use
- Get close to the same technology in our charm with ready
access to GPS (Global Positioning System)
- Satellite Navigation is more accurate than other forms of
navigations
- 24 active satellites, you will always be in sight of at least a
dozen
- Only need 3-4 to determine location in meters
- On an incline 55 degree from the equator
- GPS has 3 major components
- Also known as segments
- The satellites in space, the user’s
receiver that is in your pocket, and
Research intricate ground-control network of
antennas, monitors, and control
stations
- Trilateration is what we use for GPS
Competitor Analysis
BMC...
Customer Problems Solution Unique Value Customer Customer Segments
Losing what you need Proposition Relationships
on a daily basis. Such
A charm or a clip ● Teen and
as keys, wallet, Instagram
that you can put on We will create a ● young adults
phone, etc. ● Twitter
these things that tracking device to that lose
Competitors: ● Facebook
1.Tile- advantage is
has gps and can save you the things often
our target market and track this using an frustration and ● Parents of
our product will be app. worrisome that you teens who
gps go through when lose things
2.Macy Wells- you lose your often
Key Metrics Channels
advantage is that our things. ● Juniors and
We will be shipping
design will be better Seniors
● Number of these things and
more appealing, and
sales having a website
target market again
● Number of that our customers
3.Rinex- not very well
known and the target
positive can buy them off of.
market and branding reviews They will also be
accessible by
amazon
Cost Structure Revenue Streams

● Shipping materials ● Our revenue stream would be the sales of each


● Marketing product
● Product development
● Product Research/experimenting
What Will We Do
Now?
Questions?

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