No.
of Printed Pages : 4                            TS-03
               TOURISM STUDIES
co (CTS, DTS, BTS, BHM (Ex Diploma), MTM-II)
00
               Term-End Examination
O                              June, 2015
             TS-03 : MANAGEMENT IN TOURISM
    Time : 3 hours                          Maximum Marks : 100
    Note :   Attempt any five questions in about 600 words each.
             All questions carry equal marks.
 1.      What do you understand by managerial                20
         functions ? Explain the role, task and
         responsibilities of a manager.
    2.   How has information technology changed the          20
         management functions in tourism ? Explain with
         the help of suitable examples.
    3.   Enumerate the services provided by a travel         20
         agency.
    4.   Explain the responsibilities of a tour manager in   20
         conducting a tour. Substantiate your answer with
         suitable examples.
    5.   Write short notes on any two of the following :
         (a) Convention Business                      10x2=20
         (b) Ego States
         (c) Public Relations in Tourism
    TS-03                          1                     P.T.O.
6.    What are the different bases for market            20
      segmentation ? Explain with the help of suitable
      examples.
7.    Why is decision making important in tourism        20
      trade ? What are the steps involved in decision
      making ?
8.    What is Transactional Analysis ? Discuss its       20
      importance in relation to Tourism Business.
9.    Write an essay on Group Dynamics.                  20
10.   Write short notes on any two of the following
      (a) Budgeting                                10x2=20
      (b) Johan Window
      (c) Project Appraisal
TS-03                        2
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TS-03                                      3                                       P.T.O.
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TS-03                                  4