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Rohit Ssl.2019

The students are conducting a survey to understand consumer preferences and satisfaction regarding hypermarkets. They have provided a Likert scale questionnaire regarding price, quality, service, assortment, store environment, value, and loyalty at hypermarkets. They are collecting information about preferred stores, purchase categories, spending amounts, demographics, and contact details. They request participation to help with their brief survey.

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Rohit Shinde
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105 views3 pages

Rohit Ssl.2019

The students are conducting a survey to understand consumer preferences and satisfaction regarding hypermarkets. They have provided a Likert scale questionnaire regarding price, quality, service, assortment, store environment, value, and loyalty at hypermarkets. They are collecting information about preferred stores, purchase categories, spending amounts, demographics, and contact details. They request participation to help with their brief survey.

Uploaded by

Rohit Shinde
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Dear Sir/Madam,

We the students of DYPIMS, are doing a brief survey


to find out more about consumer preference
regarding customer satisfaction of hypermarket. We
would be grateful if you could spare a few minutes to
participate in it. Thank you for your cooperation.

Likert’s Scaling: -

1. Highly Satisfied 2. Satisfied 3. Neutral

4. Dissatisfied 5. Highly dissatisfied

sr.no Particular 1 2 3 4 5

PRICE

1 Price of goods influence my decision to shop at store

2 Everyday changes in price influence my decision

3 I get more discount in hypermarket rather than nearby kirana


stores.
4 Discount in festival season

5 I choose to shop in hypermarket rather than my nearby kirana


stores for price purpose.
QUALITY

1 High quality product represent value more than low price.

2 Quality food item under single roof.

SERVICE

1 Good customer services influences my decision to buy at


stores
2 I would leave my primary store because hypermarket have
the best customer services
3 Processing of billing counter services

4 They provide all types of modes of payment

5 Is your desired product is always available

ASSORTMENT

1 Arrangement of product shelf in proper manner and proper


distance
2 Display of all product in shelf

3 Availability of all product

4 All the product in hypermarket are department wise sorted

STORE ENVIRONMENT

1 Good in-store environment (Clean) influences my decision to


shop at a store.
2 Lighting in building is convenient.

3 Store layout and space is comfortable.

4 Products are category wise assorted.

VALUE

1 Search for the best value when shopping for goods

2 Value for money is related to the products

3 Efforts taken by market to fulfil the requirement of customers

loyalty

1 I frequently visit the hypermarket in the month

2 I think to buy the product from certain hypermarket


Q. which of hypermarket you preferred?

1. D-Mart ( ) 2. Reliance ( )

3. Big bazar ( ) 4. Star Bazar ( )

5. Other ( )

Q. what type of the material do you preferred to purchase in


hypermarket?

1. Groceries ( ) 2. Electronic goods ( )

3. Food material ( ) 4. Other ( )

Q. who much of money cans you spends in purchasing the product?

1. 0 – 1000rs ( ). 2. 1000 – 2000rs ( )

3. 2000 – 3000rs ( ). 4. 3000 – 4000rs ( )

5. Above 4000rs ( ).

Name:___________________________________________________
____________________

Age:-______________

Gender: - M ( ) F ( )

Annual income: - 2.5 lack - 5 lakh ( )

5 lakh - 10 lakh ( )

10 lakh - 15 lakh ( )

15 lakh - 20 lakh ( )

Above 20 lakh ( )

Phone number:-________________________

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