Textile Industry Innovators
Textile Industry Innovators
Background
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      Over the years, it has grown to become the second largest denim manufacturer in India. A
       publicly traded company, Nandan Denim Limited boasts of an ISO certification and Oak-
       Tex certification to its credit. Throughout its Journey, Nandan has always stood by its
      Nandan denim plant was established in 2005-06 under one of the 6 subsidiaries of
       Chiripal Group. Chiripal Group’s average turnover is 4500 to 5000 cr.
Overview
   Address.
   Chiripal Industries Ltd. (fabric division)
   PLANT
   Saijpur-Gopalpur
   Pirana road, Piplej,
   Ahmedabad - 382405
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History of The Company
   Its actual operational in 1999. Since the company was growing steadily and successfully it
    changed its company name to nandanexim Ltd on 16,January 2004.
   The company is managed and controlled by shrivedprakash chiripal who has a wide
    experience in the field of textile market the company has well laid down the organizational
    structure and delegation of authority atecah level.
   Pursuing the plan of expansion chiripal group laid the foundation of producing 100% cotton
    wear and blended botton wear fabrics .and tomake the most modern and versatile denim
    manufacture project was called as NANDAN EXIM LTD.
   Nandanexim Ltd is housed with one of the most sophisticated weaving plant and other
    facilities to manufacture good quality of denims and khakhi and cotton fabric
   The plant manufacture 100% cotton fabric, denim,fabric and denim keepink in tune with the
    fashion trend and market demand.
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     The product manufactured by nandanexim are primarily marketed in sufficing the need of
      leading customer of the company and exports to the developed markets of west and south-
      east asia,Europe and USA.
     It has presence over various customer group in international arena like garment
      manufacture,impoter and exporter and to the renowned brands.
Company Profile
    Nandan denims is the world’s 4thlargest denim fabric manufacturers. Its listed on BSCand 2ndin
                                         sharp ratio analysis.
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  Nandan Denim is one of the largest manufacturers of denim in the world, already making its
   presence felt in the domestic as well as international market. The mixing of international
  customers with the domestic customers enables Nandan to mix the two different streams of
                 cultures, brining world to India and taking India to the world.
Business Model
Business Generation:
Company’s business falls under B2B category. Company’s products are sold to various
brands/ garment manufacturers via its 35-40
Production is made against order from Distributors and almost 2/3 rd. of orders are confirmed
through long term agreement involving minimum yearly quantity commitment.
Export:
Export sales is done against firm order only. Currently exports comprises 12% of company’s
turnover. Further company keeps on introducing value added denim products which it
tries to push With its consumers.
On an average 65%-70% cotton is sourced from Gujarat itself due to good quality and
Savings in logistics cost. Some of the cotton varieties which are not available in Gujarat are
sourced from other states E.g. MECH variety from Maharashtra, J-34 from Rajasthan, Haryana
and Punjab etc.
At any given time company maintains 1-2 months of cotton inventory in order to avoid
Volatility in cotton prices.
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Distributors across 8 countries through which it sells its products.
Payment Terms:
Company extends 45 days credit to domestic clients while it gives 15-20 days credit to
Overseas clients against letter of credit. It prefers to pay its raw material suppliers in cash in
order to get cash payment discount. Cash payment to suppliers coupled with Credit to
clients and 3 months inventory leads to High working capital needs for the company.
              Woven Fabrics
               with highly modern technology and modernized facilities along with long-term
               experience we have attained an identity for itself in the woven fabric market.
        Due to the years of experience and understanding of the processing and treatment of
       various fabrics, we can provide best quality of finished products. We offer huge
       production capabilities of dyeing, printing and processing of all kinds of fabrics with
       superior quality as per the customers’ requirements. We are ready to provide the best of
       services to our valued customers any time round the clock.
Spun polar fleece, Micro polar fleece and Drop needle polar fleece in 140 to 350 GSM range.
 Flock Fabrics.
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Plain, Embossed, Printed, Flock on flock, etc. Flock Fabrics for Upholstery, Home Furnishings,
Garments and many more applications.
 Cotton Hosiers.
Cotton fabrics like : Cotton Single Jersey, Cotton Lycra, Cotton waffle Knit, Pique Fabric, 1/1
Rib Fabric, Interlock Fabric, Cotton Viscose Fabric, Cotton Polyester Fabric, Viscose Lycra
Fabric, Cotton Terry Fabric etc..
 Chemical Division
The division manufactures and markets synthetic adhesives and acrylic based emulsions for the
paint and textile industry in commitment to world-class standards. The products for textile
applications are marketed with CHIRITEX brand. It has applications like finishing of fabrics of
various types, bonding for flock powder on various fabrics, various effects like pearl and novel
etc.
the products for specific applications in the paint industry are offered under brand name
CHIRIBOND. They are for fast drying, durability, resistance to washing, scrubbing, high gloss,
and water vapor permeability. There are different products for external as well as internal
applications and coatings with finishes like high sheen and matt.
 Embroidery Division
Chiripal Industries Limited (Fabric Division) offers a wide range of Embroidered Fabrics, Laces,
Trims, Pallas, Dress Materials, Guipure Lace, Net, All Over, Motifs and Collars in India and
abroad. Intricate and delicate embroidery is done on a range of casual and high fashion fabrics
like Cotton, Silk, Polyester, Viscose, Linen, Tulle, Net and Organza. Its exclusive embroidery
adds value to Sarees, SKDs (Salwar-Kameez- Dupatta) and Accessories right from trendy
Casuals to elaborate Bridal Wears
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                           Mission of the company
    We are poised to growth trajectory to maximize benefit to all stake holders associated
    with us directly or indirectly.
    We are poised to growth trajectory to maximize benefit to all stake holders associated
    with us directly or indirectly.
    For Nandan Denims, A position that we sustain by producing high quality denim that is
    ahead of the fashion curve - and is the choice of discerning customers across the
    spectrum of brands all over the world.
    Values:
        Passion leading to excellence – It is the driving force that prods us towards greater
            Heights in whatever we do.
            Agility to stay ahead and to innovate – We are self-motivated towards being a step
             Ahead of the competition and pioneering changes that revolutionize the industry.
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              Aggression for Growth of all stakeholders – Growth for us means collective
               progress for all our stakeholders – our customers, employees, investors and
               the Community at large.
              Ethical Behavior that underlines all our practices – We try to be absolutely fair
        And transparent in all our dealings with internal and external bodies.
            Respect for diverse views – We value opinions and beliefs of individuals
               and Communities without any bias that allows us to have a well-rounded
               approach.
              Care for the environment and the community – We make sure that our processes
               and products do not harm the environment or the communities we come in
               contact With and constantly work towards a more sustainable future for all.
              Collaborative and Relationship Driven - We value relationships with our
        employees as well as the communities that we come in contact with and strive
        Relentlessly to empower them.
Production Department
Production Process
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    Manufacturing Process of Denim
The term "Denim" has originated from the city of Nimes in France where
"serge de Nimes" was manufactured. Denim is made from a vat dye, the Indigo
dye, which is applied to cotton fabric in loosely held form in layers.
 (I) Threads from several back beams are combined to form a warp sheet and dyed and sized on
the same machine.
 (ii) Threads, about 350-400 in number are formed into ropes. 12-14 ropes run adjacent to each
other through the continuous dyeing unit. After dyeing, the ropes are dried on drying cylinders
and then collected in a can. After that, a worker's beam is prepared. Sizing is then done in the
conventional manner.
There are various dyeing and sizing processes, which can be classified into four categories.
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      Continuous Indigo-Rope dyeing and sizing.
3. Weaving
   the weaving process interlaces the warp, which are the length-wise indigo dyed yarn and the
   filling, which are the natural-colored cross-wise yarn.
       The warp thread is in the form of sheet. The weft thread is inserted between two layers of
       warp sheets by means of a suitable carrier, such as Shuttle, Projectile, Rapier, Air current,
       Water current, etc. The selection of carrier depends upon the type of weaving machinery
       used. The two different technologies available for weaving machines are - Conventional
       Shuttle Weaving System which is done by Ordinary Looms or Automatic Looms; and the
       Shuttle less Weaving System which is done by Air jet, Water jet, Rapier, or a Projectile
       weaving machine.
       The Conventional Shuttle loom results in lesser production due to slow speed and
       excessive wear and tear of machinery. As such, now denim is generally woven through
       Shuttle less Weaving System namely, Air jet looms, rapier looms or projectile looms.
4. Finishing
The final woven fabric, wound on a cloth roll, is taken out from weaving
machines at particular intervals and checked on inspection machines so that
any possible weaving fault can be detected.
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        In this quality control exercise, wherever any fault is seen, corrective measures are taken
       then and there only. The woven Denim Fabrics then goes through various finishing
       processes, such as brushing, singeing, washing, impregnation for dressing and drying.
       Brushing and singeing eliminate impurities and help to even the surface of denim fabric.
       Dressing regulates the hand and rigidity of the fabric while compressive shrinking
       manages its dimensional stability.
        The made- up denim fabric is then thoroughly checked for defects such as weaving
       defects, uneven dyeing, bleaching and dyeing defects, oil stains, or patches. After
       inspection, the final product is categorized quality-wise.
Melt Spinning
       In here, the fiber-forming substance is melted for extrusion through the spinneret and
       then directly solidified by cooling.
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       Nylon, olefin, polyester, saran and sulfur are produced in this manner.
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Melt spun fibers can be extruded from the spinneret in different cross-sectional shapes (round,
tribal, pentagonal, octagonal, and others). Tribal-shaped fibers reflect more light and give an
attractive sparkle to textiles.
Pentagonal-shaped and hollow fibers, when used in carpet, show less soil and dirt. Octagonal-
shaped fibers offer glitter-free effects. Hollow fibers trap air, creating insulation and provide loft
characteristics equal to, or better than, down.
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                                         SWOT analysis
A SWOT analysis can be carried out for a company, product, place, industry, or person.
 It involves specifying the objective of the business venture or project and identifying the internal
and external factors that are favorable and unfavorable to achieve that objective.
 Some authors credit SWOT to Albert Humphrey, who led a convention at the Stanford Research
Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies.
However, Humphrey himself did not claim the creation of SWOT, and the origins remain
obscure. The degree to which the internal environment of the firm matches with the external
environment is expressed by the concept of strategic fit.
              Threats: elements in the environment that could cause trouble for the business or
               project
Identification of SWOTs is important because they can inform later steps in planning to achieve
the objective. First, decision-makers should consider whether the objective is attainable, given
the SWOTs. If the objective is not attainable, they must select a different objective and repeat the
process.
Users of SWOT analysis must ask and answer questions that generate meaningful information
for each category (strengths, weaknesses, opportunities, and threats) to make the analysis useful
and find their competitive advantage.
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                                           Pest analysis
PEST analysis (political, economic, social and technological) describes a framework of macro-
environmental factors used in the environmental scanning component of strategic management.
It is part of an external analysis when conducting a strategic analysis or doing market research,
and gives an overview of the different macro-environmental factors to be taken into
consideration. It is a strategic tool for understanding market growth or decline, business position,
potential and direction for operations.
      PESTEL or PESTLE, which adds legal and environmental factors. Popular in the United
       Kingdom.
      SPELIT, adding legal and intercultural factors. Popular in the United States since the
       mid-2000s.
1. Political Aspects:
       An Industry will not be able to gain success, good reputation and trust if it will not
       consider legal and political sector as part of their strategy. Political and legal sectors
       include
       The needs of the company to follow the given policies and regulations of the government
       in order to be considered as legal and authorized business company. In this manner,
       industry should be able to consider political and legal aspects so as to show that they
       value the policies and regulations of the government in any of the business operations.
       - Tax policy
       - Employment laws
       - Political stability
2. Economic Aspects:
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       It is important that apparel must also give enough attention to its economic stability. The
       economic goal of a certain industry is like an axis in which other objectives or goals are
       revolving. The economic factor involves the context in which an industry belongs.
       - Economic stability
       - Economic growth
       - Interest rates
       - Inflation rates
       - Exchange rates
3. Socio-cultural Sector:
       Society and culture is an important factor that must be given emphasis by any
       business, specifically those who are operating in the global arena. It is important
       that the Company must operate in compliance with the social systems in order to gain
       good reputation
       And effective public image. On the other hand, cultural aspects is equally essential, in
       order to understand the various needs of different individuals that belongs to different
       cultures.
       - Population growth rate
       - Age distribution
       - Career attitudes
       - Consumer behavior
       - Religion and culture itself
4. Technological Aspects:
       More strategically oriented approaches for planning and management of any industry.
       Hence,
       It is important that industry must be able to give consideration to the technological
       aspects.
       - Distribution and communication channels
       - Technology incentives
       - Automation
       - Rate of technological change
       - Environmental and ecological aspect
       - Barriers to entry
       - Production level
       - Outsourcing decisions
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                                          BCG matrix
   The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson
   of the Boston Consulting Group in the early 1970's. It is based on the observation that a
   company's business units can be classified into four categories based on combinations of
   market growth and market share relative to the largest competitor, hence the name "growth-
   share". Market growth serves as a proxy for industry attractiveness, and relative market share
   serves as a proxy for competitive advantage. The growth-share matrix thus maps the business
   unit positions within these two important determinants of profitability.
   This framework assumes that an increase in relative market share will result in an increase in
   the generation of cash. This assumption often is true because of the experience curve;
   increased relative market share implies that the firm is moving forward on the experience
   curve relative to its competitors, thus developing a cost advantage. A second assumption is
   that a growing market requires investment in assets to increase capacity and therefore results
   in the consumption of cash. Thus the position of a business on the growth-share matrix
   provides an indication of its cash generation and its cash consumption.
   By investing to become the market share leader in a rapidly growing market, the business
   unit could move along the experience curve and develop a cost advantage. From this
   reasoning, the BCG Growth-Share Matrix was born.
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                              ORGANISATIONAL DESIGN
Organizational structure
An organizational structure consist of task allocation, coordination and supervision which are
directed toward the achievement of the organizational goal.
It is the franwork during which organization arranges its line of authority and communication
and allocates rights and duties.
               The organizational structure is as follow:
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This organizational structure is the formal arrangement of the jobs within the organizational i.e.
the Chiripal group of industries (fabric division). This structure divides work to bee done into
specific jobs and of the department. It clusters jobs into unit.
It divides work activities into separate job task. Individual employees specialize in doing part of
an activity rather then the entire activity.
Top Management
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The top management of nandanexim Ltd consist of chairman, managing director and other
director.
               .
               .
Sr no.                Names                                       Desgination
1                     Shri ved prakash chiripal                   Chairperon
2                     Mr Brijmohan chiripal                       Managing Director
3                     Mr Ambala C Patel                           Director
4                     Mr Gautam C Gandhi                          Director
5                     Mr T S Bhattacharya                         Additional director
Departmentalization is the basis on which jobs are grouped together. There are different type of
departmentalization which are as follow:
Functional Departmentalization
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Functional departmentation organizes employees based on function or skill set salespeople and
marketers work together in the marketing department, employees involved in making the
company products work in the manufacturing department and employees involved in designing
new products work in the research and development department. Specific departments very from
company to company but are always designed so employees work with other who share similar
skill or function. This type of organizational structure works best in smaller organizational
without too many distinact product lines. For example if your business manufactures and
distributes two different types of golf ball, it wouldn’t make much sense to divide those two
products into separate departments.
Geographical Departmentalization
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                   Grouping activities on the basis of territory. If an organization’s customersare
                   geographically dispersed, it can group jobs on geography
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Product Departmentalization:
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Product department organizes employees based on which product line or set of services they
work with. Each product line has a department of its own and each department has specialists in
all of the functions needed to produce and sell that product, such as marketing, manufacturing,
accounting and human resources. The departments in this type of company
operate.autpnomously from each other and are often better at responding to changing
circumstances in a flexible way. For example the salespeople can talk to thedesignand
manufacturing specialists in their own department to address customer satisfaction issues rather
then having to go outside the department. Smaller business would use this type of structure only
if they offer distinctly different product or services. For instance, if your company provides both
copywriting and printing, it might make sense to operate these services as separate and
autonomous department.
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              Process Departmentalization:
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                                      service or customer flow. Because each process requires different skills, process
                                      departmentalization allows homogenous activities to be categorized.
Customer Departmentalization:
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                                   MARKETING
Product price
 Quality Discounts
 DesignAllowances
 Sizes
 Services
 Warranties
 Returns
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                                      Target market
Place Promotion
 Coverage Advertising
 Transport
Target customer
Organizations exist for one purpose – to meet human needs. Thriving organizational do that
exceedingly well. Venerated organizations have managed to meet evolving human needs over a
long period of time. All of one organization revenues and profit result from one thing – customer
who are willing to pay money for products and service that meet their needs. Any brand
management initiative , any marketing initiative , and indeed any business or organizational
initiative must start with a solid understanding of the customer.
 lee
 Levis
 Arrow
 Killer
 Spykar
 Diesel
 Pepe jeans
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And there are many more brands where chiripal have target their customer.
Competitors
Chiripal industries limited (fabric division) is one of the finiestfabric industry in Ahmedabad.
The following are the major competitor of chiripal industries limited.
ARVIND LIMITED
It is one of the top three denim producer in the world. It produces shirt material,khakis, kint
wear, voiles, denims and ready made garments.
ASMITA GROUP
Product range includes yarn, shirting and bottom wear fabrics and denims.
ANJANI SYNTHETICS
Product range include bad sheets, dress materials, shieting, scraves, fannel, curtains, ect.
There are many more industries like BLUE BLEND, JINDAL, MORDEN TERRY TOWELS
and RAGHUVIR SYNTHETIC LIMITED which are the major market players of the chiripal
industries limited (fabric division).
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                                 HUMAN RESOURCE
   Personnel policies
   Human resource policies are the formal rules and guidelines that business pus in plase to hire,
   train, assess,and reword the members of their work force. These policies, when organized and
   disseminated in and esily used form – such as an employee manual or large posting-can go
   far toward eliminating any misunderstanding between employees and employers about their
   right and obligations in the business environment “the total no of working in nandanexim are
   2000.
Work timmimg:
   The workers are provided with the ear plugs to prevent their ears from the noise of the
   weaking machine. Every employee are provided with insurance by d company.
Recruitment
Recruitment refers to the process of attracting, screening, selecting, and onboarding a qualified
person for a job. At the strategic level it may involve the development of ah employer which
includes an employee offering .
 Identifying vacancies
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                                    Prepare job description and person specification
 Short-listing
 Arrange interviews
 On the job training :employees learn how to do work simply by performing them
 Job rotation: employees work at different jobs in aparticular area, getting exposure.
 Mentoring and coaching: employees work with experienced worker to get information.
The employees are provided with various safety measures, various, schemes, they are provided
leadership, medical help is also given to employees. In this way employee development take
place.
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                                         FINANCE
Capital structure:
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           After this issue                             [.]
Basic ratio:
    Liquidity ratio :
   Liquidity ratios focus on the short-term and make use of the current assets and current
   liabilities shown in the balance sheet.
 Current ratio
       This is a simple measure that estimates whether the business can pay debt due within one
       year out of the current assets. A ratio of less than one is often a cause for
       concern,particularly if it persists for any length of time.
 Quick ratio
       It eliminates certain current assets such as inventory and prepaid expenses that may be
       more difficult to convert to cash.
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    Leverage ratio :
The debt equity ratio range is between 1:1 to 4:1Interest coverage ratio
       The interest coverage ratio is used to determain how easily a company can pay interest
       expenses on outstanding debt.
Interest coverage ratio= earning befor interest and taxes / interest expense
 Profitability ratio :
Net profit ratio indicates that portion of the sales which is left out with the owners after
considering all types of expenses and costs either operating or non opreting or noramal or
abnormal. It is used to measure the overall profitability and hence it is very useful proprietors.
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  The return of capital employed (ROCE) RATIO, EXPRESSED as a percentage,complements the
  return on equity (ROE) ratio by adding a company debt liabilities, or funded debt, to equity to
  reflect a company total capital employed.
ROCE=EBIT/Capital employed
SOCIAL RESPONSIBILITY
Through our social commitment we intend to promote initiatives, for the educational and health awareness
                           amongst the weaker sections of the society.
Every year on Director's B'Day we organize voluntary Blood Donation drive with the support of Prathama
                   Blood Centre, at corporate office and all over the Group units.
  This year on 15th July, 2011, we have been able to collect more than 1200 bottles of the blood through
        voluntary donation and active participation of our Staff members and Workers.
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This was the great opportunity for every one to demonstrate one's dedication and commitment to the society.
                                         Conclusion:
  Our overall impression about the unit is inexpressible. In this report after analyzingwe can
  conclude that Chiripal Textile industry is progressive very rapidly in theIndian market. The
  performance of the unit is very impressive in the past year. AtpresentChiripal Textile Industry is
  popular. 43 years is a very big time for anybrand to establish itself successfully in the market.
  This gives us goldenopportunity to know all the functional area of Chiripal Textile industry. We
  hadknown about the products of Chiripal Textile industry, their quality, packaging,and price
  .Hope and wise that the success story of Chiripal Textile industry going forever andother
  industries should take inspiration from this successfully story
  .We are sure and confident that successor capable and innovative my best wishesfor future
  success of the industry is an important part of our visit.
  Bibliography
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Chiripal, S. V. (1972). Chiripal Group. Ahmedabad.
http://www.chiripalgroup.com/
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