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1) The document is a summer project report submitted by Pavan Kumar Reddy to Amity University about a study on marketing at Tata Motors. 2) It includes an introduction covering the objectives of the study, an industry and company profile of Tata Motors, and a literature review. 3) The methodology section describes the research methods used in the study such as primary and secondary research to collect data on Tata Motors' marketing strategies and practices.

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Pavan Reddy
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72 views15 pages

Layout Initial Pages

1) The document is a summer project report submitted by Pavan Kumar Reddy to Amity University about a study on marketing at Tata Motors. 2) It includes an introduction covering the objectives of the study, an industry and company profile of Tata Motors, and a literature review. 3) The methodology section describes the research methods used in the study such as primary and secondary research to collect data on Tata Motors' marketing strategies and practices.

Uploaded by

Pavan Reddy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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A STUDY CONDUCTED ON MARKETING IN TATA

MOTORS

A Summer Assignment Project submitted in partial fulfillment of the


requirements for the degree of Bachelor’s Degree in Business Administration
(BBA)
Of

AMITY UNIVERSITY

By

Pavan kumar Reddy .k

(Registration No: A30306418042)


Batch: 2018-21

Under the guidance of

Prof. Preetha suresh


Assistant Professor
(Internal Guide)

AMITY GLOBAL BUSINESS SCHOOL


BANGALORE
DECLARATION

I hereby declare that the Summer Assignment Project report entitled “A Study conducted on
marketing in TATA motors” submitted by me Pavan kumar reddy.k, A30306418042 in partial
fulfillment for the award of Bachelor’s Degree in Business Administration to Amity University is
genuine and original research carried out by me.

Place: Amity Global Business School, (sign)

Bangalore (Name of student): Pavan kumar reddy.k

Date: 29/08/ 2019 (Reg. No.):A30306418042

(Batch): 2018-21
INTERNAL GUIDE CERTIFICATE

This is to certify that Mr.Pavan Kumar Reddy.k, enrollment No: A30306418042, Batch (2018-
21) studying in 2nd Semester BBA has successfully completed his/her Summer Assignment
Project titled “A study conducted on the marketing in TATA motors.” and has submitted
this report in partial fulfillment of Bachelors of Business Administration to Amity, Bangalore
under my guidance which is original.

Dr. R. Lathangi Prof. Preetha suresh


Asst. Dean Internal faculty guide

AGBS, Bangalore AGBS, Bangalore

Date: 29/08/2019

Place: Bangalore

ACKNOWLEDGEMENT

Behind every success, there is a driving force that motivates and inspires. I feel blessed when I say
that I had not one but many sources of inspiration. I want to take this opportunity to thank each one
of them in this section of the project.
First and foremost I would like to pay my humble gratitude to Prof.Preetha suresh , who has been a
teacher, mentor and guide to me throughout my first year in college. I was fortunate to study under
her and got to learn immensely. She believed in me and expected nothing but the best from me. She
is responsible for the level of quality in my work that I have attained today.

Secondly, I want to thank Amity, Bangalore for having given me this opportunity to work and gain
valuable experience through an Organizational Study in a private limited company.

I am always thankful to God for giving me parents who have stood by my side through thick and
thin. They have always motivated, inspired and guided me, shown me right from wrong and instilled
in me the power of being rational. I would not be what I am today if it wouldn’t have been for my
parents. I owe the success of my project report to these people.

(sign)

(Name of student):pavan kumar reddy

(Reg. No.):A30306418042

(Batch): 2018-21
TABLE OF CONTENTS

SL NO CONTENT PAGE NO

1 INTRODUCTION 1-39

OBJECTIVES

INDUSTRY PROFILE

COMPANY PROFILE

2 LITERATURE 40-45
REVIEWW

3 RESEARCH 46-58
METHODOLOGY

5 FINDINGS 59

&

CONCLUSION

6 BIBLIOGRAPHY 60
&

REFRENCES

CHAPTER -1
CHAPTER - 2
CHAPTER -3
CHAPTER- 4
CHAPTER-5
BIBLIOGRAPHY
AND REFRENCES

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