ShaiGin’s Ice Cream
Chilli Mango Ice Cream
Tagline : “Taste the Melting Flavors”
Objectives
To find a new product presentation in order to attract the desired
customer.
To investigate the traditional and nutritional qualities of chili.
To implement the taste of chili in on ice cream so that it is palatable.
To catch the attention of customer though on event.
Vision
The ShaiGin’s Ice Cream we provide Chili Ice Cream to customer of
all ages in variety of seasonal ,and non-seasonal and other flavors.
Mission
The ShaiGin’s Ice Cream is to provide our customer with the
enjoyment and ultimate chili ice cream experience and to promote and
motivate the Entrepreneurial spirit.
Opportunities
Online Promotion
On field Promotion
Usage of latest technology
Prepare the new Chili Ice Cream Flavors
Threats
Local manufacturers
More competition
Four P’s
Product
The product specification including packaging , branding ,quality and
identifying the target consumer market.
Our product ShaiGin’s Ice cream comes in 250ml and 500ml which is
packed inside the shaped packaging bal.
Promotion
How to promote the production in store and out of store including
advertising , publicity ,selling and the message conveyed.
Price
Penetration pricing afferdable price to appeal the common masses be
pricing is competitive.
Place
This includes where the product is sold including online purchasing
(type of retailers ,shelf location ),market exposure (Increasing the
consumers awareness about the product )Transportation ,Distribution,
Coverage and Location.
Target Market
Our ShaiGin’s Ice Cream Business has a target market consisting of
clients reading within our operational area ,student , tourist , and celebrities
among a wide segment of our target market .Also our factories will be
located within areas where foot traffic is high such as malls,central
business district among busy areas.
Product Strategy
We use fresh milk cream in the production ,according to consumer’s
need.
We made way innovations to give flavors to chili ice cream.
The ingredients use in the production are of high quality.
We have made different flavors for customer satisfaction.
Integrated Marketing Communication
Focus on customer need.
Create a unified promotional message and position in target market
in.
Ads
Store displays
Product Sample
Presentation by sales representatives
Market Strategy
Our product with include features that contains the combination of
both health and hygiene keeping in mind the individual requirements in
terms of taste. However the marketing will be done considering the concept
of mass personage . Our wil be tailored to individual needs(Desired
taste)Out promotion will attract all off them collectively.
Sales Promotion
Our major sales promotion is by giving special discounts or coupons
to our customers and retailers .For example with every purchase of 3 cups
of ice cream one cup would be absolutely free .We will arrange these kinds
of discount activities as timely basis to keep an edge over our competitor
Overview
The ShaiGin’s Ice Creamis an Chili Ice Cream Truck that focuses on
festivals , High traffic park and special events in Cabadbaran City . We
believe that there is a large market of families that want simple and
affordable ice cream at fairs festival and special events.
Introduction
Everyone love ice cream theirs a lot of it around and many people
dream of making and selling it . It’s a great business and thousands of
entrepreneurs are making new money in it right now.
The Chili Mango Ice Cream, whose major Ingredients Include “ Siling
Labuyo” and “Mango has become a bit among local and tourist . We came
up the level because we wanted to satisfy those who are curious and fond
of eating Chili Mango Ice Cream .It’s a challenge for our customers. It’s
sweet creamy and delicious but really hot.
SWOT ANALYSIS
Strength
every the sun
No preserving Target chemicals that affect the health
Good growth of market
Weaknesses
New entrant
Distribution Challenges
Low sales in cold season
Exact location
Variety:
Ube
Cookies and cream with cheese
Pandan
Vanilla
Double Dutch
Strawberry
Chocolate
Finding Requirements : Labadan and Dairo 1,000,000
Borrowed Capital in the Bank 500,000
Expenses Equipment 150,000
Ingredients 300,000
Rent Expense 15,000
Labor Cost 12,000
Maintenance Expense 3,500
Total Expense : 983,000
Loan Payable : 500,000
