Copyright © Ellen MacArthur Foundation 2016
WORKSHEET
Ideas Capture
A4
Concept creation is all about going broad and generating lots of ideas, and then narrowing
down into what feels relevant to the challenge at hand. Initially, it’s important to keep an
open mind without judgement, and apply a critical lens only after you have gone broad.
STEPS
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1 Start by getting your core team together. Brainstorms are 3 Now that you have an idea of how this works, what
most effective when you have a group of people and are questions might have arisen from your User-Centred
able to build on each other's ideas. If you haven’t done Research that you want to explore? What else can you
too much of this before, check out the rules of brainstorm that could make your offering more circular?
brainstorming here.
Using a concept sheet, sketch out ideas that come to
4
2 To jump in, a good brainstorm always starts with a good mind as you brainstorm. Go for quantity. Defer
question. Here are some example questions to get you judgement. Encourage wild ideas. Build on the ideas of
started: others. Be as visual as possible. This isn’t the time to
• How might we make our product or service more second guess your ideas. Just get them out there and
modular/adaptable? keep going!
• How might our product be inspired by living systems?
Once everyone has sketched out a variety of ideas. Put
• How might we turn our product offering into
5 them all up on a board. Use something like post-its or
a service? stickers to vote on the ones you are the most excited
• How might our product be refurbished over time? about? What do people gravitate towards?
NAME OF IDEA:
Copyright © Ellen MacArthur Foundation 2016
WORKSHEET
Ideas Capture
A4
Print out as many copies as you need of the
following page and invite your collaborators
to flesh out the most interesting ideas
following your brainstorm.
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WHAT IS IT AND HOW DOES IT WORK?
WHAT IS THE DESIRED IMPACT? WHAT MAKES IT CIRCULAR?
WHO IS IT FOR? ARE ANY OTHER ‘USERS’ IN THE VALUE CHAIN?
NAME OF IDEA: NAME OF IDEA:
Copyright © Ellen MacArthur Foundation 2016
www.circulardesignguide.com
WHAT IS IT AND HOW DOES IT WORK? WHAT IS IT AND HOW DOES IT WORK?
WHAT IS THE DESIRED IMPACT? WHAT MAKES IT CIRCULAR? WHAT IS THE DESIRED IMPACT? WHAT MAKES IT CIRCULAR?
WHO IS IT FOR? ARE ANY OF THE ‘USERS’ IN THE VALUE CHAIN? WHO IS IT FOR? ARE ANY OTHER ‘USERS’ IN THE VALUE CHAIN?
