Comm 01 / PURPOSIVE COMMUNICATION                                                                            Handout No.
03
                                 Chapter 1: Communication Processes, Principles and Ethics
           C. LEVELS OF COMMUNICATION                            3. Public Communication
                                                                  -     communication occurs between           a
           1. Intrapersonal Communication                               speaker and several listeners
            - communication that         is   expressed           -     the speaker delivers the message in a
              through self- talk                                        formal setting, giving a topic that is
                                                                        thematic.
            - stimuli are received either through the
              senses or from the thought itself, then             -     feedback from the audience may be
              they are sent to the brain as electric                    available or not.
              signals for further processing.
                                                                 4. Mass Communication
            - Examples are thinking, meditating, and
                                                                      - communication that takes place
              making decisions
                                                                        through a technology such as the social
           2. Interpersonal Communication                               network/internet, television, radio and
                                                                        newspaper
            -     direct one-to-one communication
                between two or more persons.                          - through these channels, the message is
                                                                        replicated many times, resulting to a
           Two forms:
                                                                        multiplier effect to the receivers
                a. dyadic – between two persons
                                                                      - messages       conveyed  in    mass
                   (mother daughter dialogue)
                                                                        communication must be screened prior
                b. small group – three or more persons                  to public dissemination
                   ( meeting of a study group of five
                                                                      - example: senatorial candidates engage
                   classmates in a Speech class)
                                                                        themselves in a pre-election debate on
           - allows speakers to discuss topics that                     a TV network
             interest them or they may share a
                                                                 5. Organizational Communication
             common bond with each other.
                                                                      - communication within the workplace
           - requirements in order for this type of
                                                                        between and among members in order
             communication to succeed:
                                                                        to carry out an organization’s objectives
                  Openness: willingness to open up                     and purposes, defining goal-directed
                                                                        behavior for efficiency and effectiveness
                  Empathy : Ability to understand the
                   other person’s feelings                            - example: a manager enunciates the
                                                                        latest policy to his personnel).
                  Supportiveness : Reinforcing the
                   other person's view point                     6. Intercultural Communication
                  Optimism: A positive feeling for the               - communication that occurs in verbal
                   other                        person                  and nonverbal ways to promote the
                                                                        understanding and goodwill between
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Comm 01 / PURPOSIVE COMMUNICATION                                                           Handout No. 03
                                Chapter 1: Communication Processes, Principles and Ethics
               and          among               cultural
               communities/nations
            - example: symposia among Filipinos and
              international students in the MMSU
              Campus
           Three forms:
                  a. international communication
                  b. inter-ethnic communication
                  c. contra cultural communication
                      (MILF vs. government)
           7. Developmental Communication
            - communication that occurs between
              progressive nation and developing
              societies of the world in order to
              facilitate the total development of
              individuals and nations
            - example: UNESCO experts/workers
              mobilizing    communities        among
              developing countries to launch
              educational and livelihood projects