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Company Profile Lakme: Are You

Lakme is an Indian cosmetics brand owned by Unilever that was founded in 1952 to produce beauty products domestically and reduce foreign exchange spending. It started as a subsidiary of Tata Oil Mills but was later sold to HLL. Lakme aims to make beauty accessible for all through high quality products, services, and innovation. It operates over 100 beauty salons across India and has a wide portfolio of skincare, makeup, and haircare items. Major competitors include Revlon, Yardley, and L'Oreal. Lakme's strengths are its brand recognition, resources, and distribution network through Unilever, though it faces weaknesses in varying product quality and high service costs.

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175 views6 pages

Company Profile Lakme: Are You

Lakme is an Indian cosmetics brand owned by Unilever that was founded in 1952 to produce beauty products domestically and reduce foreign exchange spending. It started as a subsidiary of Tata Oil Mills but was later sold to HLL. Lakme aims to make beauty accessible for all through high quality products, services, and innovation. It operates over 100 beauty salons across India and has a wide portfolio of skincare, makeup, and haircare items. Major competitors include Revlon, Yardley, and L'Oreal. Lakme's strengths are its brand recognition, resources, and distribution network through Unilever, though it faces weaknesses in varying product quality and high service costs.

Uploaded by

Murali M Sree
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Are you

COMPANY
PROFILE
LAKME
PROFILE OF LAKME INDIA

L akme is an Indian brand of cosmetics, owned by


Unilever. Lakme started as a 100%sub sid iary of Tata
Oil Mills (Tomco ), p art of th e Tata Group; it was
n amed af ter the French opera Lakme, which itself is the French
form of Lakshmi, the goddess of wealth, also renowned for her
beauty. Indian cosmetics Lakme was started in 1952, famously
because the then Prime Minister, Jawaharlal Nehru, was concerned
that Indian women were spending precious foreign exchange on
beauty products, and personally requested JRD Tata to
manufacture them in India. Simone Tata joined the company as
director, and went on to become its chairman. In 1996 Tata sold
off their stakes in Lakme Lever to HLL, for Rs.200Crore (45
million US$), and went on to create Trent and Westside. Even
today, when most multinational beauty products are available in
India, Lakme still occupies a special place in the hearts of Indian
women. Lakme also started its new business in the beauty
industry by setting up Lakme Beauty Salons all over India. Now
HUL (Hindustan Unilever Limited) has about 110 salons all over
India providing beauty services. Half a century ago, as India took
her steps into freedom, Lakme, India’s first beauty brand was
born. At a time when the beauty industry in India was at a nascent
stage, Lakme tapped in to what would grow to be amongst the
leading, high consumer interest segments in the Indian industry –
that of skincare and cosmetic products. Armed with a potent
combination of foresight, research and constant innovation, Lakme
has grown to be the market leader in the cosmetics industry
Lakme today has grown to have a wide variety of products
and services that cover all facets of beauty care, and arm the
consumer with products to pamper herself from head to toe. These
include products for the lips, nails, eyes, face and skin and
services like the Lakme beauty salons.

MISSION

BEAUTY FOR ALL

For more than a centuary , lakme has devoted itself solely to one
business: Beauty. It is a business rich in meaning asit enable all
individuals to express their personality gain self-confidence itself and
open up to others .

BEAUTY IS A LANGUAGE

Lakme has set itself the mission of offering men and women world
wide the best cosmetics innovation in terms of quality,efficiency and
safety. It purses this goal by infinite diversity of beauty needs and
desire all over the world.

BEAUTY IS UNIVERSAL

Since its creation by a researcher the group has pushing back the
frontiers of language. Its unique research arms it to continually
explore new territories and invent the products of the future. While
drawing inspiration from beauty rituals the world over.

BEAUTY IS SCIENCE

By drawing on the diversity on its teams, and the richness and the
complimentarily of its brand portfolio. Lakme has made the
universalization of beauty its project for the years to come.

COMPETITORS OF LAKME

 REVLON

 YARDLY

 GARNIER

 L’OREAL
SERVICES
 Lakme beauty salons were established in Hyderabad,
Delhi, Mumbai and Chennai30 year ago.

 The beauty parlor has beauticians who have been trained


by Lakme.

 The staff is required to attend classes conducted by


doctors and cosmetologists.

 Every six months their skills are polished further.

 Proper attention towards each and every customer.

 Using branded products.

 Maintaining morning freshness throughout the day.

 Proper assistance at the time of taking appointments.

 Hospitality of premium standards.


SWOT ANALYSIS OF LAKME
STRENGTH

 High quality man power resources.

 Brand name.

 Wide range of products and services.

 Distribution channel

 Unilever global technology capability.

WEAKNESSES

 High service cost

 Use of hand chemical

 Varying quality range in its products.

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