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Lakme: Unveiling Indian Beauty

The document provides an introduction to Lakme, the largest cosmetics brand in India. It discusses how Lakme started in 1952 as a subsidiary of Tata Oil Mills and is now owned by Unilever. Lakme is a major beauty brand in India with over 1200 outlets and experts in Indian beauty. The objectives are to understand factors for choosing Lakme, customer awareness of Lakme, people's perceptions of Lakme products, and identifying Lakme's major products. The scope covers analyzing consumer behavior, attitudes, perceptions, and satisfaction regarding Lakme's marketing strategies and brand in the cosmetic industry.

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jumi sha
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106 views2 pages

Lakme: Unveiling Indian Beauty

The document provides an introduction to Lakme, the largest cosmetics brand in India. It discusses how Lakme started in 1952 as a subsidiary of Tata Oil Mills and is now owned by Unilever. Lakme is a major beauty brand in India with over 1200 outlets and experts in Indian beauty. The objectives are to understand factors for choosing Lakme, customer awareness of Lakme, people's perceptions of Lakme products, and identifying Lakme's major products. The scope covers analyzing consumer behavior, attitudes, perceptions, and satisfaction regarding Lakme's marketing strategies and brand in the cosmetic industry.

Uploaded by

jumi sha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

1 INTRODUCTION
The Lakme Group is the world’s largest cosmetics and Beauty Company. Lakme is an
Indian brand of cosmetics owned by unilever and run by CEO Anil Chopra. Lakme
started as a 100% subsidiary of Tata Oils Mills, part of the Tata Group. It was named
after the French Opera Lakme, which itself is the French form of Lakshmi. The goddess
of wealth, also renowned for her beauty. Indian Cosmetics Lakme was started in 1952.

Lakme was the one of the major beauty brand in India and takes pride in being the
expert on Indian Beauty for overs 68 years. It is complete beauty brand spanning
colour cosmetics, skincare and hair styling products and extending to beauty service
through the network of lakme beauty salons. Its bond with beauty and fashion is
manifested through the lakme fashion weak, which is now the largest fashion event of
its kind in the country. Lakme has a footprint of over 1200 assisted sales outlets, which
is the largest span of outlets with “Beauty Advisors” in the country.

“Lakme is the Indian Woman’s Beauty Sutra”-Inspiring expression of her unique


beauty and sensuality. Lakme brings expert products and services that are bome out
of true understanding of the needs of the Indian woman. They help the Indian women
in expression of her best self-sensual, original, expressive, and alive and intative.
Lakme inspires her to unleash the potency of her fenimity, beauty and sensuality.

1.2 Objectives
 To understand the factors consider on choosing lakme
 To study the customer awareness towards lakme
 To know people perception towards lakme products available in the
market
 To identify major products offered by lakme

1.3 Scope of the study


This study uncover the impact, utility and effectiveness and
efficiency of marketing strategies of Lakme on the success of cosmetic industry. A
special emphasis is laid down on Lakme cosmetics. As this study is confined to Lakme,
it covers an analysis of consumer behaviour, attitude, perceptions marketing
strategies and satisfaction with respect to Lakme as a brand in cosmetic industry.
1.4 Statement of the problem
Through this study, the researcher aims at analysing the consumer
preferences for cosmetic product. To look beautiful is the right of every woman.
Cosmetics helps to enhance the external beauty of individuals. The present study tries
to find out the level of satisfaction the customer have after using the product of Lakme.

1.5 Research methodology

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