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Digital Marketing Course Overview

This document contains links to online lectures from various Coursera courses related to digital media and marketing principles, digital analytics for marketing professionals, marketing strategies, marketing in analog worlds, and integrated marketing communications. The lectures cover topics such as online display advertising, new frontiers in digital marketing, web analytics tools, the consumer-brand relationship, marketing analytics in theory and practice, marketing plans, research insights into consumer behavior, and advertising design approaches.

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praveena
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147 views3 pages

Digital Marketing Course Overview

This document contains links to online lectures from various Coursera courses related to digital media and marketing principles, digital analytics for marketing professionals, marketing strategies, marketing in analog worlds, and integrated marketing communications. The lectures cover topics such as online display advertising, new frontiers in digital marketing, web analytics tools, the consumer-brand relationship, marketing analytics in theory and practice, marketing plans, research insights into consumer behavior, and advertising design approaches.

Uploaded by

praveena
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Digital Media and Marketing Principles

by University of Illinois at Urbana-Champaign

https://www.coursera.org/learn/marketing-channels/lecture/Xio0B/like-this-course-learn-more-
with-the-imba-optional

https://www.coursera.org/learn/marketing-channels/lecture/tiOlf/interview-the-trade-desk

https://www.coursera.org/learn/marketing-channels/lecture/X1I9F/3-1-overview-of-online-display-
advertising

https://www.coursera.org/learn/marketing-channels/lecture/lL5kB/4-7-new-frontiers-in-digital-
marketing-communication

Digital Analytics for Marketing


Professionals: Marketing Analytics in
Theory
by University of Illinois at Urbana-Champaign

https://www.coursera.org/learn/marketing-analytics/lecture/aZdBk/lesson-1-the-day-the-geeks-
took-over-part-2

https://www.coursera.org/learn/marketing-analytics/lecture/fXBas/lesson-3-an-introduction-to-
web-analytics-tools-part-2

https://www.coursera.org/learn/marketing-analytics/lecture/PaP2r/lesson-5-the-consumer-brand-
relationship-part-2

https://www.coursera.org/learn/marketing-analytics/lecture/kO1Eb/lesson-7-new-media-new-data-
new-opportunities-new-dangers-part-2
Digital Media and Marketing Strategies

https://www.coursera.org/learn/marketing-plan/lecture/SXXNJ/module-1-review

https://www.coursera.org/learn/marketing-plan/lecture/mynNr/module-2-review

https://www.coursera.org/learn/marketing-plan/lecture/Qp64Z/module-3-review

https://www.coursera.org/learn/marketing-plan/lecture/DLH9s/module-4-review

Marketing in an Analog World


https://www.coursera.org/learn/marketing-analog/lecture/l2Ztv/research-insights-donna-hoffman

https://www.coursera.org/learn/marketing-analog/lecture/Fy9cj/research-insights-markus-giesler

https://www.coursera.org/learn/marketing-analog/lecture/cyQ8N/research-insights-david-bell

https://www.coursera.org/learn/marketing-analog/lecture/pCM5d/course-wrap-up

Digital Analytics for Marketing


Professionals: Marketing Analytics in
Practice
https://www.coursera.org/learn/digital-analytics/lecture/7mSyF/lesson-1-following-the-map-part-2

https://www.coursera.org/learn/digital-analytics/lecture/DR1Hz/comments-by-prof-rhiannon-
clifton
https://www.coursera.org/learn/digital-analytics/lecture/epriY/lesson-5-data-management-in-
practice-part-1

https://www.coursera.org/learn/digital-analytics/lecture/s1W2Q/lesson-7-pictures-you-see-with-
your-brain-and-feel-with-your-heart-part-2

Integrated Marketing Communications:


Advertising, Public Relations, Digital
Marketing and more
https://www.coursera.org/learn/integrated-marketing-communications/lecture/h6Klz/building-
customer-based-brand-equity

https://www.coursera.org/learn/integrated-marketing-communications/lecture/W4Yim/consumer-
information-processing

https://www.coursera.org/learn/integrated-marketing-communications/lecture/ItNy2/theoretical-
approaches-to-advertising-design

https://www.coursera.org/learn/integrated-marketing-communications/lecture/muX5p/sales-
promotions

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