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SECTION A: CASE STUDY 4 10mrks Questions 40% Section B: 3 Essay Type Questions 20% Each (60%)

The document outlines the structure and topics covered in marketing, human resource management, and management information systems exams for 2011. The marketing exam has two sections - a case study worth 40% and three essay questions worth 20% each. Topics covered include environmental scanning, measuring marketing productivity, developing positioning strategies, branding, and marketing services. The HRM exam also has two sections - a case study worth 60% and two essay questions worth 40%. Main topics are human resource strategy, recruitment, performance management, compensation, and employee benefits. The MIS exam follows the same two-section structure, with a case study worth 40% and three essay questions making up the remaining 60%. Core topics are information systems,

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236 views3 pages

SECTION A: CASE STUDY 4 10mrks Questions 40% Section B: 3 Essay Type Questions 20% Each (60%)

The document outlines the structure and topics covered in marketing, human resource management, and management information systems exams for 2011. The marketing exam has two sections - a case study worth 40% and three essay questions worth 20% each. Topics covered include environmental scanning, measuring marketing productivity, developing positioning strategies, branding, and marketing services. The HRM exam also has two sections - a case study worth 60% and two essay questions worth 40%. Main topics are human resource strategy, recruitment, performance management, compensation, and employee benefits. The MIS exam follows the same two-section structure, with a case study worth 40% and three essay questions making up the remaining 60%. Core topics are information systems,

Uploaded by

clintonblouw
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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MARKETING EXAM 2011

SECTION A: CASE STUDY 4 10mrks questions 40%

SECTION B: 3 ESSAY TYPE QUESTIONS 20% EACH (60%)

MAIN

1. Environmental scanning, marketing intelligence

2. Measuring marketing productivity

3. Developing and communicating a positioning strategy

4. Branding

5. Marketing services: Characteristics of services; marketing strategies


for services

6. Deciding on the marketing programme

Further details

1. Promotion Mix

2. Branding

3. International Marketing Decisions

4. Services Marketing

5. Market Positioning Strategy

6. Channel Management

7. Market Research(Scanning, Intelligence and measuring)

HRM EXAM 2011

SECTION A: CASE STUDY 3 QUESTIONS OF 20mrks questions [ 60%]

SECTION B: 2 ESSAY TYPE QUESTIONS 20% EACH (40%)

MAIN

1. Introduction to Human Resource Management

2. Human resource strategy and business management


3. Recruitment and selection

4. Performance management

5. Compensation

6. Employee benefits and services

Further details

1. Case study will be based on :

• “Aligning internal structures and culture to changing environment”

• -combining administrative effficency and operational/strategic


effectiveness

• -Helpping HR to create value and shape the company’s culture

• -competencies to help HR to contribute to business strategy

2. Essay type questions may be on

-Multi-rater approach[performance management-360 degree]

-Compensation[Intrinsic/extrinsic , objectives of compensation]

-Recruitment strategies

MIS EXAM 2011

SECTION A: CASE STUDY questions [40%]

SECTION B: 3 ESSAY TYPE QUESTIONS 20% EACH (60%)

MAIN

3. Information systems in global business today

4. Enterprise systems

5. Databases and information management


6. Securing information systems

7. Decision making

Further details

• Digital firms

• Information and knowledge

• Decision support systems

• Enterprise systems-supply chain management

• Strategy and competitive forces

• Database management systems

• Data security

• Ecommerce

To concentrate on

-benefits of DBMS

-characteristics of digital firms

-Components of DSS

-SECURITY-Why systems are vulnerable

-Artificial intelligence

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