Presented By:
Orange Collar Media
Gold Solutions Partner
Denver, CO
Preparing for an
eCommerce Project
Agenda
• What is the Magento Ecosystem?
• Macro-level Prepping
• What you should expect in a Proposal,
Contract and Scope of Work
• Project Components
• What should you expect during
Development
Who Is Orange Collar Media
• Gold Solutions Partner
• Denver, CO
• Enterprise level development
• 20 person team
• OCM is a Full Service Magento Firm
– Founders have a solid background in software development
– Certified Developers
– Dedicated Project Managers
– Six person Design & Branding team
– Known for developing highly customized sites
– 3Rd Party Integrator - ERP, CRM, and custom backend systems.
– A True Partner for our clients
The Magento Ecosystem
• Solution Partners – build the store
• Industry Partners – extend the store
• Hosting Firms- host your store
• Marketing Firms – affiliate & ongoing marketing
Metals
• Gold Partner
– Excellent record
– Outstanding Customer Feedback
– Builds Enterprise level sites
– At least 4 Magento Certified Developers
• Silver Partner
– Community Sites
– May be smaller in size than a Gold Partner
What to Look for in a Partner
• Portfolio
– Existing Clients
– Existing Websites
– Vertical Specialization
• References
• Face-to-Face
• Magento Certifications
• Specialties
Location
• Partner Geography
• Local
• Distant
• Overseas
• Magento Website lets
you filter by
geography
• Transparency
Magento Partner Page
Where is the work done?
• Outsourcing A peak at OCM’s office in Denver CO!
• 3rd Parties
• Offshoring
• Facilities
– Dedicated PMs
– PM System
Prepping for eCommerce
• Website Goals and Strategies
– Market Position
– B2C or B2B or Both
– International
– Online and Physical
– Exit
• Budget
– Start Passively or Aggressively?
• Research
– Competitor
– Keyword
– Product
Day to Day MGMT
• Who will handle:
• Site Management
• Customer Service Issues
• Blogs/Content/Analytics
• Shipping & Fulfillment
• Is your team
ready for
change?
• Order Processing
• Fulfillment
• Operational Changes
A Mutual Journey – Help Us Help You
• Products Sold
– # of skus/products
• Target Markets
• Use Cases/Process Flows
• Create a Requirements Laundry List
– Customer Facing
– Back Office
– Order Processing
• A list of sites that you like
• RFP – Request for Proposal
Project Documents- What to expect
• Proposal
– Partner Information
• History/Principals
• Expertise
• References
– Detailed Scope of Work
• Functionality List– Customer-Facing and Back Office
– Price Quote
• Time and Materials – Hourly Rate
• Fixed Bid
– Design and Development Process Tips from a Merchant:
• Contract Call references!
Fly out & meet with your SI
– Intellectual Property
– Scope of Work
– Time Lines/Milestones
Design & Development Milestones
• Kickoff Call
Requirements & Discovery
– Use Cases/Process Flows
– Design Spec
• UX/UI Creation
– Functional Spec Functional Spec
• Order Processing Integration 1:
Integration 2
Module 2.3
• Shipping Modul3 2.5
• Payment Processors
• Hosting
• Design and Functionality Spec Signoff
The Development Stage
• Purchase of Magento License
• Development
• Change Orders – Changes in Scope
• Transparency!!
• Testing/QA Your request is out of
Scope…
• Launch Here’s what we can
do…
• Training
Post Launch & Beyond
• Support Plan
• Post Launch Bug fixes
• Marketing plan?
• Industry partner introductions
Case Study – Mid Market Merchant
1. Initial Call – High Level
2. Conference Call -Specifics
3. Laundry List Generated 2 – 6 Weeks
4. Proposal Generated
5. Contract Negotiations
6. Discovery/Design/Specs 4 – 6 Weeks
7. Development
3 - 4 Months
8. Testing/Hosting/Launch
Thank you for attending our
Webinar
Feel free to contact us with any questions:
Orange Collar Media
866-262-1517
www.OrangeCollarMedia.com
hello@orangecollarmedia.com
