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Otto Group

About You is a fashion and technology company based in Hamburg, Germany that operates an online fashion shop. The shop uses personalization to create a personalized store for each customer based on their individual style and tastes. The site caters to men and women aged 20-49 and offers over 150,000 products from more than 1,000 brands. In addition to its own brand, About You also offers a cloud-based ecommerce platform to other retailers.

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261 views3 pages

Otto Group

About You is a fashion and technology company based in Hamburg, Germany that operates an online fashion shop. The shop uses personalization to create a personalized store for each customer based on their individual style and tastes. The site caters to men and women aged 20-49 and offers over 150,000 products from more than 1,000 brands. In addition to its own brand, About You also offers a cloud-based ecommerce platform to other retailers.

Uploaded by

ralucaohorat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Otto Group: About You https://www.ottogroup.com/en/die-otto-group/konzernfirmen/AboutYou....

ABOUT YOU is a fashion and technology firm based in Hamburg, Germany. The online
fashion shop digitalised the classic shopping stroll through the high streets for its customers:
by adapting to each shopper’s individual style, it creates a personalised store which only
displays relevant products, trends, and outfit suggestions. At ABOUT YOU, the focus is on
the customer and therefore on countless different personalities which are expressed through
fashion with the help of ABOUT YOU.

Aimed at men and women aged 20 through 49, aboutyou.com and the ABOUT YOU mobile
app contain both wide-ranging inspiration and a selection of over 150,000 products from
more than 1,000 brands. These include the retailer’s own brand, EDITED the label, which
offers a unique range comprising fashion, accessories, and footwear for fashion-conscious
women at its online store of the same name, edited.de.

The company also organises the ABOUT YOU Awards, which were first presented to
Germany’s most influential social media celebrities on May 4, 2017. In addition to this, the
firm expanded its business activities in December 2017 by launching the ABOUT YOU
Cloud, making its e-commerce infrastructure available to other e-tailers as a licensed

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Otto Group: About You https://www.ottogroup.com/en/die-otto-group/konzernfirmen/AboutYou....

businesses in Europe. The online retailer has already won multiple awards, including being
named Germany’s best online shop by Internet World Business three times (in 2015, 2017,
and 2018).

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