I

NDUSTRYI
NTERNSHI
PREPORT
GAURAVI
NTERNATI
ONALPVT.LTD.
2018

SUBMI
TTEDBY;
ASHNAHASAN
(
INPARTI
ALFULFI
LLMENTOFTHEGRADUATI
ONDEGREE)

DEPARTMENTOFFASHI ONDESI GN
Nat
ionalI
nsti
tut
eofFashi
onTechnol
ogy(NI
FT)
NIFT,
MI THAPUR,
PATNA,BIHAR-800001
 
DECLARATI
ON
Iherebydecl
aret
hatt hei
nfor
mati
ongivenint
hisdocumentisauthenti
candthecopyr
ighttopr oducethi
sdocumenti nanyformi s
reserv
edtome, i
.e.AshnaHasan,
and/ortoNI
FT,Patna.Theinf
ormat i
onofGauravI
nternat
ionalgiveninthedocumentisvalidfor
theyear2018andisaspermyobservati
onswhil
eworkingasaninterninuni
t193ofGauravInternati
onalf
rom 31/5/
18to26/ 7/18.
Thi
spr
ojectwasdoneundert
hegui
danceofMr
s.SnehaBhat
nagar
,Associ
atePr
ofessoratNI
FT,
Pat
na.

Pr
ojectMadeBy Ment
orf
ort
hePr
oject

Ms.AshnaHasan Mr
s.SnehaBhat
nagar
(
Associ
atePr
ofessor
,NI
FT,
(
FD-
7,NI
FT,
Pat
na)
Pat
na)
ACKNOWLEDGEMENT

IAshnaHasanofFD( 2015-
19)wouldli
ketoacknowledgemydeepestgr atit
udetothankstoMrs.Sneha
Bhatnagarforhert
imeandguidancewhichwerev er
yhelpfulthr
oughouttheint
ernshi
pandprepari
ngthe
coll
ecti
onandt hi
sdocumentat
ion.Iam gr
atef
ul t
omyindust r
ymentorMr s.Shi
viPurif
orshar
ingher
experi
ences,knowledgeandki
ndsupporttofi
nishmyprojectbeaut
if
ull
y.

Atlastbutnotl
eastIwoul
dalsol
i
ketothankst
omyal
lfacul
tymember
sofNIFT,
Pat naandmyfr
iendsand
enti
reunitofGAURAVINTERNATIONALwhoweret
her
etohelpmeduri
ngthedurat
ionofthet
rai
ning
programme.

Thanksal
ot!
!
CONTENTS

-
INTRODUCTI
ONABOUTCOMPANY -
PRODUCTDEVELOPMENT

-
GAURAVI
NTERNATI
ONAL -
SAMPLI
NG

-
MISSI
ONANDVI
SION -
TYPEOFSAMPLES

-
PRODUCTRANGE -
DEPARTMENTSTRUCTURE

-
COMPANY”
SDI
VISI
ONS -
BACKGROUNDOFTHEPROJECT

-
WOVENDI
VISI
ON -
PROJECTUNDERTAKEN

-
KNI
TSDI
VISI
ON -
RANGEDEVELOPMENTI
NDESI
GNDEPARTMENT

-
INFRASTRUCTURE -
PROJECTSOBJECTI
VE

-
QUALI
TYI
NITI
ATI
VEANDR&D -
PROJECTDESCRI
PTI
ON

-
CLI
ENTS -
RANGEDEVELOPMENTPROCESS

-
BACKGROUNDOFTHEPROJECT -
WORKONPROJECT

-
ABOUTTHEPROJECT -
COSTI
NG

-
PROJECTOBJECTI
VES -
SWOTANALYSI
S

-
METHODOLOGY -
LEARNI
NG

-
MERCHANDI
SER

-
ROLEOFMERCHANTS
CHAI
RMAN’
SMESSAGE
Threebasi
cpri
nci
plesconsti
tut
ethecor
eoftheRichaGroup;
toprov
ideval
ueandser
vicetoourcust
omersbyoffer
ingqual
i
ty
merchandi
se,
corporat
ededicat
iontot
hepart
nershi
pandcommi t
menttobusi
nesset
hics.Weleadwithavi
sion,
whichis
dynamical
l
ymatchedwi t
hthesethr
eebasi
cpri
ncipl
es.

Toserv
ethecustomer
sbetter
,westar
tedRi
chaGroupwithonefact
oryi
nDel
hii
n1977.Today
,wemar
chaheadi
ntot
hef
utur
eas
amarketl
eaderwit
hconf
idenceandsuppor
tofal
lourst
akehol
ders.

Thegoodwil
loft
hecl
ient
sandthemoti
vati
onofthepr
ofessional
sinspi
reustoenteri
ntoanewer aofpr
osperi
ty.Thedir
ect
orsar
e
usher
ingt
hegroupi
ntoanewlevel
ofexcel
lence,
andwevisuali
zeabetterwor
ldforever
yone.Ri
chaGroupiscommi tt
edto
cont
ri
but
eint
othedev
elopmentoft
henat
ionbygener
ati
ngmor
eandmor
erev
enuest
hroughi
tsambi
ti
ousv
ent
ures.

VI
JAYUPPAL

ABOUTCOMPANY
Establi
shedin1977,RichaGr oupisanamet oreckonwi thi
nthegarmenti
ndustr
y.Wit
hinashortspanoft
ime,
ithasposi
ti
oned
i
tselfasaglobalorganizati
onwithadist
inct
iveidenti
ty.TheGrouphasaremarkabl
epresencei
ntheready
madegarmentsexpor
t
i
ndust r
yincl
udi
ngwov en,knit
tedandhomef urni
shing.

Today,RichaGroupisequippedwith10full
yintegrat
edmanufactur
ingunitsi
nDelhi,
Gur gaon,Manesar.I
tstandstall
wit
hUS$90
mil
li
ont urnover
.Makinguseoft hel
atestt
echnologiest
hroughit
scompet entpr
ofessionals,t
heGroupissetti
ngnewbenchmarks
i
ntheindust r
y.I
tfost
ersanor gani
zat
ionalcul
ture.Aworkfor
cecompr i
singof12000pr ofessi
onal
sisleadi
ngt heGroupt
onewer
hei
ghts.

RichaGr oupai
mstobeapar adi
gm ofperf
ecti
on.Itupholdsthewor ld-
classst andar
dsi
nallofi
tspr
ocesses.TheGr
oupwilll
eave
nost oneuntur
nedtoachievethebestatal
llevel
sofitsoperations.Theaspi r
at i
onsoft
heGroupatt
ainf
ulfi
ll
menti
nitsout
standi
ng
performance.I
thasestabli
shedstr
ategi
crelat
ionswiththeclientsfr
om al l
ov erthewor
ld.

RichaGr ouphasbeeninthef
oref
rontoft
heindust
rycomplyingwit
hthecustomer'
srequi
rementsf
oll
owinggover
nmentl
awsand
regul
ations.Today
,iti
sseenasahi-t
ech,
customerfr
iendl
y,eco-
responsi
vecorpor
ateci
ti
zenthati
sshapingabet
tert
omorr
owfor
everyone.
GROUPCOMPANI
ES

Ri
cha&Co.
Ri
chaandCompanywassetupi nt
hey ear1977.Thecompanyi soper
ati
ngwithit
sfouruni
tsl
ocatedatKir
tiNagar(Del
hi)
,
Mayapur
i(Del
hi)
,Mangol
pur
i(Del
hi)andGurgaon.Itspeci
ali
zesint
hemanufactur
ingofwovenreadymadegarments.

GAURAVI
NTERNATI
ONAL RI
CHA&CO.

Gaur
avI
nter
nat
ional
Establishedi n1983,Gaur avInt
ernationalmanuf actur
eswov enreadymadegar mentsandhomef ur
nishingproduct sofexcell
ent
qualit
ies.Thecompanyi soperati
ngf rom itsunit
satGur gaon.Wi thi
naspor tspanoftime,i
thasposi t
ioneditselfasaglobal
organizat i
onwi thadisti
nctiv
eident i
ty.Thegr ouphasar emar kablepresencei nthereadymadegarment sexpor tindust
ryincl
udi
ng
wov en, knit
ted,andhomef urni
shing.Maki nguseoft helatesttechnologiest hr
oughitscompetentprofessi
onals, thegr
oupi s
setti
ngnewbenchmar ksintheindust r
y.Itfoster
sanor ganisati
onalcul t
ure.Theaspirati
onsofthegroupat t
ainf ulfi
l
mentits
outstandi ngperfor
mances.I thasest abli
shedst rat
egicrel
ationswi t
ht heclientsfr
om allov
erthewor l
d.
BOARDOFDI
RECTORS

Thehighl
yqual
if
iedandexperienceddirect
orsarel
eadingRi chaGroupaheadofit
scompetit
ors.Iti
ssur
gingaheadcreati
ngnew
benchmarksi
ntheindustry
.Mot i
vati
on,dedi
cati
onandpr ofessional
i
sm ofthedi
rect
orsar
ewor ki
ngasthecatal
ystbehindthe
rapi
dgrowthoft
hegr oup.Thedirect
orsarecommittedtoleadt hecompanywithnewerpr
omi sesandcommitmentsinthedays
ahead.

Mr
.Vi
j
ayUppal
(Managi
ngDi
rect
or)
Mr.Vi
jayUppal
istheChai
rmanoft
heRichaGroup.Guidedbyhi
sri
chexperi
enceandi
nsight
ful
visi
on,
thegroupi
sconst
antl
y
pr
ogressi
ngtonewdimensi
onsofgl
obal
izat
ion.Heisheadi
ngtheMar
ketingdepar
tmentandhi
scontr
ibut
ionisv
eryi
nst
rument
al
i
nthegroup'
ssuccess.

Mr
.Vi
nayUppal
(Jt
.Managi
ngDi
rect
or)
Mr.Vi
nayUppalistheJointManagingDir
ect
orofthegrouptaki
ngcar
eofthepr
oductiondepar
tment
.Underhi
sski
l
lful
gui
dance
andaproact
iveprofessi
onalappr
oach,Ri
chaGroupisensur
edofawor l
dcl
assproducti
on.
MI
SSI
ONANDVI
SION
Mi
ssi
on:
It
'st
hemissi
onoftheGaur
avI nt
ernat
ional
toext
endit
sspher
esofact
ivi
ti
est
oal
lsegment
soft
hegar
ment
sindust
ry.I
taspi
rest
o
capt
uret
heleader
shi
pposi
tionsinallar
easofi
tsoper
ati
ons.

Vi
sion:
TheGauravI
nter
nat
ionalwhi
chisapar
tofRicha&Co.engagesit
selfasatr
endset
teroft
hegar
ment
sindust
ry.Thegr
ouphasa
vi
siont
osetnewerbenchmarkswhi
chwil
lredef
inet
heter
m" Excel
lence"
.
COMPANY’
SDI
VISI
ON

WOVENDI
VISI
ON:
Thewov endivi
sionofRichaGroupisequippedwit
hst at e-
of-
the-arttechnology.Leveraging
onitstechnicalsuper
ior
ityandtheexperti
seoftheprof essi
onals,thisdivi
sionhasachi ev ed
anin-houseannual pr
oductioncapaci
tyof15mi l
li
onpi eces.Aski l
ledwor kforceexperienced
i
nComput erAidedDesignandmanuf acturi
ngsystemsi scarryingoutr esponsibil
it
ieswith
dedicati
onandcooper ati
on.Keepingabreastoft
hechangesi nt heindustryitisconti
nuousl y
upgradingit
self.

Requirementofthecl
ientsisoneoft heforemostelement st
hatdeter
minesthe
specif
icat
ionsoftheproducts.Thepreferencesofthecli
entsvar
yf r
om pl
acetoplace.
Besides,i
tkeepsonchangi ngfrom t
imet otime.Keepinganaccountofall
theseaspect
s,t
he
wovendi v
isi
onofRichaGr oupmanuf acturestheproductsasperthemarketdemand.

Toposi ti
oni tselfasat rul
ywor l
d-classmanuf actur
er,thewov endi vi
sionst ri
vestoachieve
globalstandar dsi nqualit
y ,
cost,ser vi
ceandscal eofoper at
ion.Itisusingi nnovati
ve
technologiest omanuf acturethef i
nestproduct satreasonablecost .RichaGr oupenjoysa
technological adv ant
agemaki ngitt hechoi
cestdest i
nati
onoft hecl ientsf
orr eadymade
wov engarment s.Throughawi der angeofwov enproducts,RichaGr ouphasear nedthe
goodwi l
lofr eput edbrandsf rom acr osstheglobe.Today ,i
tboast sofi t
spr esti
giouscl
ientswhoar
eimport
ingpr
oduct
sfrom i
t.
Everyyeari tiscr eati
nganeweri magef ori
tselfbyofferi
nginnov ati
v ewov enproducts.RichaGr
oupisexpl
ori
ngnewmarket
sofits
wov
enpr
oduct
sacr
osst
hewor
ldwi
thar
ichher
it
age,
cont
empor
arypr
ofessi
onal
i
sm andhi
gh-
endt
echnol
ogy
.

PRODUCTRANGE-Ri chaGrouppresent
sanexclusi
verangeofwovengarmentsi
ncl
udingladiesshir
ts,t
ops,tr
ousers,
car
gopants,
shor
ts,
ski
rtsetc.Theinter
nati
onaltr
endaret
horoughl
yanalysedandnewrangesofdesi
gnsar ebeingint
roduced.Thepr
oduct
s
aret
heembodimentoft hequali
tythatacompanycarr
ies.Thr
oughamagnifi
centr
angeofpr oducts,Ri
chaGroupiswinni
ngthe
hear
tsofi
tscli
entsthroughouttheworl
d.

•WOMEN’ SRANGE-I
nor
dert
oof
ferawi
der
angeofchoi
cet
othewomenoft
henewer
a,anat
tract
iver
angeofqual
i
tygar
ment
s
aremanuf
act
ured.

•KI
D’SRANGE-Withav i
ewtoatt
racti
ngtheatt
ent
ionoft
heki
dswi
thcol
orf
ulness,
var
iousdesi
gnsar
eint
roduced.Speci
alcar
e
hasbeent
akent
oenhancethel
evelofcomfor
t.
KNI
TSDI
VISI
ON:
RichaGrouphassuccessfull
ycreatedasuper
iorf
oothol
dintheknitcat
egor
ytoo.Thet
otalcapaci
tyoftheKnit
sdivi
sionis1
mi l
l
iongarmentspery
ear.Itspecial
izesi
navari
etyofpr
oductsformen,womenandkidsincl
udingPoloT-shi
rt
s,Jacket
s,Ladi
es
knitt
edtops,
crewneckt-shir
tsetc.

RichaGroupi swel lacceptedasal eadingvendorofkni twearbyt hebuy ersfrom al l

themajordestinat i
onsofthewor l
d.Becauseof
theworld-
classst andardst hatitmai nt
ainswhilemanuf acturi
ngthepr oducts,ithasbecomear eputedmanuf acturerofknit
ted
garmentsinthei nternati
onal arena.Manyr eputedbr andshav eenrichedthecl ientel
eoftheRichaGr oup.Itspeaksv ol
umesoft he
l
ev el
ofeffi
ciencyt hatthekni tsdivi
sionhasachi eved.Int heult
ramoder nmanuf acturi
ngfaci
l
iti
esoft heknitsdiv
ision,exper
ienced
i
ndustryprofessionalsareengagedi nwor kwitht hedetermi nati
ontoexcel .RichaGr ouphasattractedt hebestbr ai
nsinthe
i
ndustryandi thasenabl edi ttoform adedicatedwor kf
orceofi ndustr
yexper ts.
PRODUCTRANGE-RichaGroupoffersawider angeofKni
tt
edGar
mentsforMen,
WomenandKi
dsi
ncl
udi
ngT-
Shi
rt
s,Col
l
ar-
Shi
rt
s,
NightWear
,Ski
rt
s,Fr
ocks,
Overcoats,Jer
kins,
Jackets,
Sport
swearet
c.

Thediv i
sionspeci
ali
zesi
nav ar
iet
yofpr oductsi
ncl
udingAll
overPri
nts,PlacementPr int
s,ChunkyEmbell
ishedStyl
es,Juni
orTanks,
DressyLaceSt yl
es,Gar
mentDyedStyles,TieDyesandOmbr ayDyes,et
c.Var iousblendsoffabri
csareusedcompr i
singofCot
ton
Jerseys,RayonSpandex,Cot
tonSpandex, 100%Rayon,Sl
ubJerseys,di
fferentPiqueSt r
uct
ures,Fl
eece,
Terry'
s,Poi
ntell
es,
Sherpas,
Ribsetc.

•WOMEN’ SRANGE-Utmostcar
ehasbeent akentomanuf
act
uret
hef
inestgar
ment
stomat
cht
hegor
geousnessofawoman.
Thepr
oductr
angesy
mbol
izesasenseofexquisi
teness.

KI
• D’
SRANGE-Cat
eri
ngt
other
isi
ngneedsoft
heki
d'
sgar
ment
s,wepr
oduceaspeci
alr
angeofkni
tt
edgar
ment
sfort
he

MEN’
• SRANGE-Dependi
ngont
hev
ari
ousf
ashi
ont
rendsatdi
ff
erentpl
acesacr
osst
hegl
obe,
newerdesi
gnsar
econt
inuousl
y
i
ntr
oduced.
HOMEFURNI
SHI
NGDI
VISI
ON:
Inordertocatertotheri
singdemandsf orhomef urnishi
ngproducts,RichaGr oupventur
edintot hi
s
sectorwithacommi t
mentt oexcel
.Thi
sdivisi
onof fersanewdimensi ont ot
heRi chaGrouptof urt
her
expandi t
sbusinessempire.Armedwi t
hanexper iencedanddedicatedt eam ofprofessi
onal
s,thehome
fur
nishingdi
visioniscat
eringtotheneedsofclients,del
iv
eri
ngwor ld-
classproductsofthefinestqual
it
y,
atreasonabl
er ates.

Ov erthey ears,
thedivi
sionhasdev elopedanexcel l
entinf
rastruct
ur eessenti
alforproducinghome
furnishingproductsofinter
nati
onal standards.Itpr
ocuresrawmat eri
alsfr
om reputedv endorsinordert
omaint
aint
hebestqual
ity
i
nal l t
hepr oducts.Cut
ti
ng-edgetechnol ogiesplayamajorroleinthemanuf acturi
ngpr ocess.RichaGrouphast
akenal
lpossi
ble
stepst oequi pthehomef urni
shi
ngdi visionwiththelat
esttechnologiesandthebestofexper t
ise.

Thededicati
onoft
heprof
essional
sandsat
isf
acti
onsofthecust
omershav
ebroughtsuccessf
orthehomefurni
shi
ngdi
visi
oni
n
themarketsacr
ossthegl
obe.Iti
sgrowi
ngataremarkabl
epacebri
ngi
ngoutmoreandmor euni
queproduct
sinthemar
ket.

PRODUCTRANGE-Thehomef urni
shi
ngrangeisanelegantbl
endofcontempor
aryandet
hni
cstyles.Aconcoct
ionofaest
hetic
designs,
exquisi
tecol
orsandassort
edcoll
ecti
onoffabri
cmakesthisrangeuni
queandgl
obal
lycompeti
ti
ve.Therangeofproduct
s
i
ncludesTableLinen,
Draper
y,TopofBeds,ThrowsandCushionCover
set c.

•BEDSHEETS-Aconcoct
ionofaest
het
icdesi
gns,
exqui
sit
ecol
orsandassor
tedcol
l
ect
ionoff
abr
icmakest
hisr
angeuni
queand
global
l
ycompet
it
ive.

•COMFORTORS-Useofthefi
nestmat
eri
alandat
tr
act
ivedesi
gnsmaket
hisr
anget
rul
yel
egant
.Ut
mostcar
ehasbeent
akent
o
enhancet
hel
evel
ofcomf
ort
.
KI
• TCHENLI NEN-Keepi
ngi
nmi
ndt
hespeci
aluses,
thi
srangei
sdi
l
igent
lydesi
gnedbyourexper
ts.Wor
ld-
classqual
i
tyi
s
mai
ntai
nedi
never
yaspect
.

I
NFRASTRUCTURE
RichaGroupi
sequi ppedwi thmorethan10ful
lyi
ntegrat
edmanuf acturi
ngunit
sinDelhi,
Gur gaon&
Manesar.TheGroupi sallsett
oestabli
shmoreandmor emanufacturi
ngunit
s.Itwil
lfur
ther
enhancetheproductioncapacit
yoftheGroup.Atexti
lemil
latTir
uthaninearChennaiisgivi
ngan
extradi
mensiontot heGroup.Offi
cesstr
ategi
cal
l
yl ocat
edallov
erIndiaareoperati
ngwitha
commi t
menttoexcel .

TheGr oupisequippedwi t
hstateofthear tmachineryl
ikeTunnelCoverSeamingMachines,Heat
Transf
erringMachi nesandVerti
calGarment sprocessi
ngwi t
hautotil
ti
ngtoproducevari
oustypes
ofhighqual i
tykni
ttedgarments.Ult
ramoder ntechnol
ogiesl
eadtheGr oupaheadofthe
compet i
tors.Itpl
aysthekeyroleinproducingtheproductsofsuper
iorqual
it
y.Theuniqueblendof
modernt echnologiesfr
om al
lov ert
hewor ldhasenabledRichaGroupt omaximi
zeitscapabil
it
y.

Keepinganaccountoft hechangingneedsoft hecustomerstheGroupequipsitselfwi t

ht hel
atest
technol
ogies.Iti
sdet erminedtomakeuseoft hemostmoder ntechnologi
esforof feri
ngt hefi
nest
producttotheclients.Technol
ogicalsuper
iori
typlay
sacr uci
alrol
eingaini
nganedgei ntoday’
s
compet i
ti
vemar ket.Ital
soempower st heGrouptoachievetheopti
mum pr oductionlev el
s.The
l
atesthighl
ighted-t
echmachi neryisusedatev er
ystage,fr
om -designi
ng(CAD) ,Cut t
ing(Digi
ti
zers,
Plott
ers&Aut omat edCut t
ingMachines)toFabricTesti
ng(Full
yEquippedLaborat ory)andFusing.

Cut
ti
ng
Thecutti
ngsecti
onisequi
ppedwit
htheGer
berspreaderandcut
tert
hatensur
e100%perf
ect
ion.I
timpr
ovesturnar
oundt
imesand
expedi
testhecut
tingpr
ocesswi
thmini
malwasteandcost.Thesect
ional
sohasBendKni
femachineandFusingmachi
nes.Most
modernCADsyst
emsf
rom Ger
ber
,Tukat
echandLect
raar
eempl
oyedf
orComput
eri
zedPr
eci
sionPat
ter
nMaki
ng,
Gradi
ngand
Marki
ngSyst
em.

Embr
oider
y&SequenceAt
tachment
Theembr oi
derydi
visi
onatRi chaGr oupisequi
ppedwit
hmor ethan40computeri
zedmachinesof20
headseach,fr
om BarudanandSWF.Thef aci
li
tyal
sohas5sampl i
ngmachineswit
h4headseach.
Advanceddesigni
ngsy stem andelaborat
emat chi
ngpr
ocessesareemploy
edt oachi
evei
ntri
cat
e
patt
ernsandsophisti
catedil
lustr
ation.

St
it
chi
ng
Withi
t swiderangeofadv ancedmachinery&pr of
ici
entl aborcapableofproducingst yl
izedgarments
wit
hper fecti
on&finesse,thesewingsectionhasahi-techinfrast
ructur
e.Thepr oductionlinesaref
ull
y
i
ntegratedandoper at
ionalwithvari
oustypesofpower edsewi ngmachi nesfrom Brother,Juki,
Pegasus, Yamato&speci almachinesl
ikeComput er
izedWel tPocketingMachi ne,BeltLoop
Att
achmentMachi nes, Multi
NeedleKansai Speci
alMachi nes&Tunnel Cov erSeami ngMachi nes.

Washi
ng&Fi
nishi
ng
Hi-t
echmachineryandcut t
ingedget
echnologyfaci
l
itat
ehighqual i
tywashi ngandwrinkl
e-f
reefi
nishi
ng.Thei n-
housewashi ng
capacit
yisonemi l
l
ionpiecespermonth.Thelaundrydivi
sioni
swel lequippedwi t
hautomaticwashers,extr
actor
s, PERKanddr yer
s.
Ithasult
ramodernfacil
it
iesli
keEnzy
me, St
one,Sandblasti
ng,PigmentDy ing,OverDy
ingandVer t
icalGarmentPr ocessi
ngwi th
AutoTilt
inget
c.Variouspressi
ngmachinesandheatt r
ansferr
ingmachi nesarealsoavai
lablet
oensur eimprovementi nhi
gh
functi
onalper
for
manceof thegarmentt hr
oughspeci al
tyf
inishi
ng.
Fi
nalI
nspect
ion
RichaGr ouphasanef f
icientFi
nal I
nspecti
onDepar t
mentequippedwi ththelat
estequipments.
Thissect i
onplay
st hemostcr ucialrol
einensuri
ng100%per fecti
onofalltheproducts.Iti
s
i
nspect edthatal
lthef eaturesdemandedbyt hecl
ientsar
edesi gnedornot.Theex pert
s
thoroughlycheckallthepr oductstomakesur ethattheperf
ectpr oduct
saredeliveredtothecl
ient
.
Thepr oductscarr
yt hebr andimageoft hecompany .That’
swhyut mostcarehasbeent akenin
thissectiont
oensur et hatallt
hepr oduct
sarefault
less.

QUALI
TYI
NITI
ATI
VE
Qual
i
typlayst
hekeyrol
eint
hebusi nessexpansi
onofanycorpor
ati
on.I
t’
sthecor
eofabusi
nessf
orwhatitgetsaccept
anceand
cr
edi
bil
it
yamongstit
scli
ent
s.Allpossibl
emeasuresar
etakenatRichaGroupt
omaint
aint
heworl
d-cl
assquali
ty.AtRi
chaGroup,
weendeavort
oachi
evethebestqualit
yfrom t
wopoint
sofview.

Oneisf r
om aestheti
cpointofvi
ewandanot heri
sser vi
ceabili
tyoftheproduct.Theaesthet
icv al
uecanbejudgedt hr
ough
i
nspectionwhil
et heserv
iceabil
i
tyofthepr oductcanbedet erminedthr
ought esti
ng.Iti
sevidentthatwit
houttest
ing,i
tisnot
possi
bletoevaluatethehiddenqual
it
iesofanycommodi t
y.Intheageofcutt hroatcompeti
tion,appar
elbuyer
sspecifythei
rqual
i
ty
requi
rements.Quali
tyisthemostsignif
icantfactorbehindthecustomersatisfact
ionthatRi
chaGr ouphasachievedsinceit
s
i
nception.

RESEARCHANDDEVELOPMENT-
I
nnov ati
onsleadaheadal eadertoremainati
tsposi
ti
ontackli
ngall
thechall
enges.AtRi
chaGr oup,ut
mostimportanceisgivenon
Research&Dev elopmentandal leff
ort
saremadetomakei toneofthebestint
hewor l
d.Iti
sinvolv
edintheenti
reprocessof
garmentmanuf actur
ingfrom pre-pr
oduct
ionsampl
ingtopackingst
age.I
tlooksint
oIndustr
ialengi
neeri
ng,pr
ocessfeasibi
l
ityand
othertechni
calaspects.
Rol
eandr
esponsi
bil
i
tiesofR&Dandi
.e.
depar
tment
:
Sampl
i
ngst
age(
Productdev
elopment
)

 Pr
oductengi
neer
ing

 Pat
ter
nengi
neer
ing

 Oper
ati
onResear
ch

 Pr
e-pr
oduct
ionst
age(
planni
ng)

 Lay
outandm/
cengi
neer
ing

 Oper
ator
str
aini
ng

 Oper
ator
'sski
l
lanal
ysi
s

 Pr
ojectr
epor
t

 Pr
oduct
ionst
age(
impl
ement
ati
onandf
eedback)

 Wor
kai
ds

 Ti
meandmot
ionst
udy

 Mat
eri
alf
low

 R&Dprepar
esabluepr
intf
orev
eryst
ylewhi
chst
art
sfr
om Pol
i
cydepl
oymentt
oCont
inuousi
mpr
ovementandf
inal
l
y
tof
ull
proof
ing.
TESTI
NGLABORATORY-
RichaGr oupisequi
ppedwi ththemostmoder ntest
ingmachi nesonAATCC/ ASTM standar
dst omaintainthest
ri
ngentquali
tyofal
l
thepr oduct
s.Thesophist
icati
onofthetesti
ngmachi neryensuresthattheproductsaredel
iveredtothecli
entsensuri
ngtheutmost
perfecti
on.Fit
nessforuseisthemostwi del
yusedconceptofqual ityanditisdeter
minedbyt hosefeatur
esofapr oductt
hatauser
canr ecogni
zeasbenefici
al.AtRichaGr
oup, f
it
nessf oruseisjudgedfrom theconsumer'spointofview.

Det
ail
sofl
ab
Ouri
n-housel
abisequi
ppedwit
hthelatesti
nst
rument
spr
ocur
edf
rom I
SO9001cer
ti
fi
edor
gani
sat
ions.Thesear
ethel
i
stof
i
nstr
umentswhichwehaveinourl
aboratory
.

Condi
ti
oni
ngchamber
-Thi
schamberi
susedf
ormai
ntai
ningst
andar
dat
mospher
ei.
e.65%Rel
ati
nehumi
dit
y.

Cr
ockMet
er-
Thi
sinst
rumenti
susedf
ordet
ermi
ningt
hecol
orf
ast
nesspr
oper
tyduet
orubbi
ngact
ion

Launder
omet
er-
Thi
sinst
rumenti
susedf
ordet
ermi
ningt
hecol
orf
ast
nesspr
oper
tyduet
owashi
ng

Li
ghtf
ast
nesst
est
er-
Thi
sinst
rumenti
susedf
ordet
ermi
ningt
hecol
orf
ast
nesspr
oper
tyduet
oact
ionofsunl
i
ght

Per
spi
romet
er-
Thi
sinst
rumenti
susedf
ordet
ermi
ningt
hecol
orf
ast
nesspr
oper
tyduet
otheact
ionofwat
erandper
spi
rat
ion
Toploadi
ngwashi
ngmachi
neUsedf
ordet
ermi
ningt
hedi
mensi
onal
stabi
l
ityandappear
ancet
est
saf
terwashi
ngoff
abr
icsand
gar
ment s

Fr
ontl
oadi
ngt
umbl
erdr
yerUsedf
ordr
yingoff
abr
icsandgar
ment
s

El
ement
steart
est
erUsedf
ordet
ermi
ningt
het
ear
ingst
rengt
hofwov
enf
abr
ics

Tensi
l
etest
erUsedf
ordet
ermi
ningt
het
ensi
l
est
rengt
hofwov
enf
abr
ics,
seam st
rengt
handsl
i
ppageofwov
engar
ment
s

Beesl
eybal
anceUsedf
orf
indi
ngoutt
hey
arncountofwov
enandkni
tt
edf
abr
ics

Di
git
alt
hreadcount
er Usedf
orf
indi
ngoutt
het
hreadconst
ruct
ionofwov
enandkni
tt
edf
abr
ics

Bi
nocual
rmi
croscope Usedf
orf
ibr
eanal
ysi
soft
ext
il
emat
eri
als

PTTmet
er-
Usedt
odet
ermi
net
hePTTVal
ueofwov
enandkni
tt
edf
abr
ics

HotAiroven-Achamberusedf
ormaintai
ngcert
ainpr
esett
emper
atur
ewi
thorwi
thouthotai
rfaci
l
ity
.Usedi
ntest
sli
kef
iber
anal
ysis,
colourfast
nesst
owater
,perspi
rat
ionet
c.

Macbet
hspect
ral
ightI
IIfi
rcol
ormatchingcabi
net Col oreval
uati
onbeingcar
ri
edouti
nthi
scol
ormat
chi
ngcabi
netwhi
chhas
l
ight
ssour
cesl
ikeADL, CWF,Hor
izon,UV,U30,TL84andi
ncandescentA.
CLI
ENTS
Throughawiderangeofhi ghfashi
ongarment sformen,womenandchil
dren,
RichaGr ouphasmarkedadist
ingui
shedpresencein
overfi
ft
eencountri
esincl
udingUSA, UK,EuropeandCanada.I
ntheleadi
ngret
ailoutl
etsaroundt
heworld,
theproduct
sofRi cha
Grouparefl
aunti
ngthelatestfashi
ons.Withov ert
wodecadesofpr
esenceasamaj orIndianGov
ernmentRecogni
zedTrading
Houseintheint
ernati
onalfashionappar
elmar ket,
RichaGr
ouphasbecomeawi delyadmiredname.

TheRichaGr
ouphasbecomeaf
avour
edsuppl
i
erofHi
ghf
ashi
ongar
ment
sandhaswor
kedwi
tht
hel
eadi
ngcust
omer
sacr
osst
he
worl
d.

GAP Aber
crombi
e&Fi
tch Di
l
lar
d’sSear
s Expr
ess
       

WAL-
MART CopperKey Feder
atedSt
ores Ar
mani
Exchange
       
Essent
ial
s Cal
vi
nKlei
n Pol
oRal
phLaur
en J.
Crew
       

Si
gri
dOlsen Li
zCl
aibor
ne AnnTay
lor Gosof
tl
ypat
io
       

Debhnams Et
amsMissSi
xty Sonoma Or
igi
nal
clothi
ngco.
     

Char
terCl
ub  
Caci
que BananaRepubl
i
c NORDSTROM
       
 Bel
k Geor
ge Ki
m Roger
sint
imat
es AnnTay
lorLOFT
       

Kohl
'
s Venezi
a Chi
co'
s MAX&Co.
       

Basi
cEdit
ions Kennet
hCol
e Seanj
ean JM Col
l
ect
ion
       

ELLE Cl
assi
cEl
l
ement
s Av
enue Eds
   

BACKGROUNDOFTHEPROJECT
Fortheperi
odof2mont
hs,II
nternedinGauravI
nter
nati
onal
479whichi
slocat
edi
nphase3UdhyogVihar
,Gur
gaon.I
twasagr
eat
l
earningexpi
ri
encet
owor
kinthisorgani
sati
onwhichisasampl
inguni
tasthi
swasmyfir
sti
nter
nshi
p.
Exporti
ngisacomplexandchall
engi
ngactivi
tyint
oday’
sdy namicworl
denvi
ronmentasiti
nvolv
est heperfor
manceofoperat
ions
thatdeter
mineexi
sti
ngandpotenti
aldemandi nmarket
.Exporthousehasv
ariousdepar
tmentsthatfunct
ionsinasy
nchroni
zed
mannert omaketheexpor
tprocesssuccessf
ul.

Allt
hedepart
mentsareequal
l
yi mportantt
ocar
ryoutt
heexportpr
ocesseffect
ivel
yandal
sothemerchandi
singdepar
tmentpl
ays
avit
alrol
einget
ti
ngtheexportorder
s.Thussel
ect
ingapr
ojectbyall
processesofdesi
gni
ngdepar
tmentwasani mportant
deci
sion.

PROJECTOBJECTI
VES
• Toanal
yset
hewor
kpr
ocessofdesi
gni
ngdepar
tment
.

• Tounder
standt
hei
mpor
tanceofpr
ojectdev
elopmenti
nanexpor
thouse.

• Tounder
standt
hebuy
ersr
equi
rement
.

• Toanal
yset
heday
-to-
daychal
l
engesf
aced.

• Tohav
eknowl
edgeaboutv
ari
ousdepar
tment
sinanexpor
thouset
hathel
psi
ncar
ryi
ngoutt
heexpor
tpr
ocesssuccessf
ull
y.

METHODOLOGY
Object
iveofdoingthi
sproj
ectwastounder
standthefi
rsthandknowl
edgeofthedesigni
ngprocessi
nanexpor
thouse.Thusan
observ
ational
met hodwasrequi
redwhi
chinvol
vessyst
emat i
cal
lywat
chingandcapturi
ngwhatpeopl
edo.

DESI
GNDEPARTMENT

Thedesigndepart
mentofGauravI
nter
nat
ionalisanext
remel
yimport
antpar
toft
hecompany.Thedesigndepar
tmenti
s
responsi
blef
orrevi
ewi
ngtrendsst
udyi
ngforecast
s,anddev
elopi
ngprot
oandmocksaspert
her equi
rementoft
hebuyers.
Thedesi
gnteam compri
sesofaheaddesi
gnerwhoisaninchargeofsuper
visorwhomanages,del
egat
ionofr
esponsi
bil
i
tiesand
di
str
ibut
ionofworkand6desi
gnersgr
oupinwhicheachdesignerhandl
i
ngadi f
fer
entr
angeofbuyer
s.

Themainresponsi
bil
i
tiesoft
hedesi
gndepar
tmenti
stocomeupwi
thnew,
int
erest
ingandi
nnov
ati
vedesi
gnst
opr
esentbuy
ers
whichal
sofitaspert
hedemand.

I
DENTI
FYTHETARGETMARKET
Themar ketthatafi
rmiscater
ingissegregat
edont hebasisofgender
,age,socialandeconomicsegment
.Herethemarketi
sa
groupofpeopl eort
heconsumers.Eachmar ketsegmentisgoingtohavedi
fferentrequi
rement
sandexpectat
ionsf
rom adesi
gn
andallofthesehavetobesati
sfiedbythedesigner,
inor
dertomakei tasuccess.

MAI
NTAI
NINGANI
DENTI
TYFORTHEBRAND
Everycompanyhasaspeci fi
clookandcaterstoaparti
cul
arclientel
e.Thepri
cerangesar eal
sof i
xedsincegeneral
lyt
heycatert
oa
specifi
ctargetmarket.Allthishastoremainmor eorl
essconst antsothatt
hecompanyhasapr operbrandident
ity
.Designi
ng
departmentisalsoconsi deredastheresearchanddevel
opmentdepar tmentoft
hecl othi
ngfactorybecausethi
sisadepar t
ment
wheregar mentprotot
y pesar edevel
opedforsell
ingandproduction.Mostl
yinal
ltheclothi
ngfactori
esprocessofproduct
developmentconsi st
sofsev enstages:

• For
ecast
ing

• Desi
gni
ng

• Col
l
ect
ionPl
anni
ng

• Pat
ter
nMaki
ng

• Technol
ogy

• Pr
oduct
ionofsampl
egar
ment
s
• Pat
ter
nGr
adi
ng

DEVELOPI
NGFASHI
ONDESI
GNS
THECOLORSTORY- Generat
ingacol orstor
yisver
yimpor t
ant .
Theirschemecoul dbemonochr omaticorcompli
mentar y,
butno
mat t
erwhatstorytheychoose,theymustgowel ltogether
.Somedesi gnersselectanimage, orser
iesofimages,t
odi spl
ayt hei
r
colorst
ory.
othersuseforecast
ingser vi
ceswhichofferavarietyofdif
ferentcolorswatches,sil
houett
e,andtext
il
eforecasts.Once
theysel
ecttheirf
ir
stcolorstor
y,theyareabletoutil
i
zepant onetodev elopcolorstandards.Eachcolorswat
chislabelled
categor
isedwithnumber sandletter
s,all
owingyoutoeasilyfindthetruecolor.

DESI
GNI
LLUSTRATI
ONANDSI
LHOUETTE-Cutomersati
sfact
ionandf
unct
ional
i
typl
aysabi
grol
eindesi
gni
ng
agarment
.Thedesignerandpr
oductdevel
operhavetotakei
ntoconsider
ati
onwhatthei
rcustomerdesi
resi
naspeci
fi
cgarment
.It
coul
dbeanythi
ngfrom addi
ngazipperonacycl
ingjacket
.Bybal
ancingfunct
ionwi
thdesigns,y
oucreat
eagarmentt
hatf
it
sbrand
desi
reswi
thcustomerwantsandneeds.

TECHNI
CALDESI
GNANDTECHPACKS—Theworl
dofdesi
gni
snev
eraseasyandgl
amor
ousasi
tlooks.Fr
om
demographicandt rendresearch,f
indi
ngtheirbr
andsvoice,andnar r
owingdownt heircoll
ecti
on,theentir
eprocesscangetabi t
overwhel
mi ng.But,oncofthemosti mportantpi
ecesofthedev el
opmentpuzzl eistheTechnicalDesign.Thoughmanypeopl edo
notknowaboutt hi
sprocess,devel
opingthetechni
calsketchandtechnicalpackagei sessenti
altomov eontoproduct
ion.The
techni
calpackagesi ssi
milartothebluepri
ntofdesi
gn.Itshowsgr aphi
cplacement, point
sofmeasur e,gradedmeasurements,
tri
m pl
acement ,seams,etc.Manufacturi
ngagar mentwithoutatechpackcoul dbelikepuzzle.Thefactorywouldbeassembling
thepatt
ernmaki ngeducatedguesseswher ecer
tai
npiecesgo.

PATTERNSANDGRADI
NG-Thi
sist
hel
astst
epi
nthedev
elopmentpr
ocess.Gar
mentpat
ter
nsar
ethekeyi
ngr
edi
ent
t
ofi
tandst
yli
ng.Mor
eret
urnshappenbecauseoff
iti
ssuest
hananyot
herr
eason,
especi
all
yamongonl
i
nesal
es.Awel
lfi
t
gar
mentwillal
sobewor
nmoreoft
enandspendlesst
imei
nyourcust
omer
scl
oset
,whi
chi
ncr
easesbr
andawar
enessandf
oll
ow
upsal
es.Theycancr
eat
epat
ter
nsint
woway s.

Thefi
rst
,andeasiestt
owor
kwi
th,
isdi
git
alpat
ter
ns.Thesear
ecr
eat
edonacomput
erandabl
etobesentqui
ckl
yandf
air
lyeasi
l
y
bet
weenv endor
s.

Thesecondmethodi
sbyhanddrawi
ngthepatt
ernpi
eces.Youareabl
etouseei
thert
ypeofpat
ter
nwhenmov
ingt
opr
oduct
ion,
however
,eachf
actor
yhasdi
ff
erentr
equi
rements,
andsoflexi
bil
i
tyi
skey.

CRI
TERI
AFORMASSPRODUCTI
ON
• St
yleandsi
l
houet
te’
sshoul
dbeeasyt
ounder
standandcr
eat
e.

• Costef
fect
iveness.

• Fabr
icsel
ect
ionshoul
dbeeasyt
ohandl
e.

• Fabr
icappl
i
cat
ionofpr
oduct
ionf
easi
blet
echni
ques.

AFEW ADDI
TIONALCHARACTERSTI
CSOFTHEDESI
GNDEPARTMENTASFOLLOWS:
COUNTERSAMPLE-
All
thesampl
escr
eat
edbyt
hedesi
gnt
eam ar
emadei
nwher
einonesampl
eismai
nsampl
ethati
s
pr
esent
edt
othebuy
erandt
heot
hersampl
eiskeptasacour
tforr
efer
encepur
pose.

REFERENCESWATCHCARDS-Al
lthemat
eri
alusedf
ort
hepr
epar
ati
onofeachsampl
eispl
acesont
heswat
chcar
dfor
r
efer
encepur
poseandf
ormai
ntai
ningt
her
ecor
dforbuy
ers.
MERCHANDI
SING
Merchandisi
ngisaspeciali
zedmanagementf unct
ionswit
hinthefashioni
ndustr
y.I
tisthebusi
nesst hatmovestheworl
dfashion
f
rom designersshowroom toretai
lsal
esfloorandintothehandsofconsumer s.I
tist
heinter
nalplanningt
hattakespl
acewithi
na
r
etail
organizati
oninorderensuresadequateamountofmer chandiseareonhandtobesoldatpricesthatt
heconsumersare
wil
li
ngtopayt oensureapr of
it
ableoperat
ion..

MERCHANDI
SER
Mer chandi
seri
stheBRI DGEbetweent heindustr
yandt hebuyer.Hehav etolookaft
erev eryj
obl i
kebuy i
ngt herawmat eri
alwhich
i
sr equir
edtofini
shtheproduct,makingthegarment,fi
nishingthegarment,documentation,fi
nall
yshi pping.Hei st
heresponsible
persont omaketheproduct.Agar mentexportuni
tgener al
l
yhasmanydepar tmentl
ikest or
es,cutti
ng, producti
on,packing,
checkingetc.i
nwhichMer chandisi
ngdepartmentalinkingdevi
ceofall.Thejobofamer chandiseri
st oco- ordi
natewiththeentir
e
departmentintheoff
iceaswel lasthecustomers.Themer chandiseri
stheonewhocr eatesagoodr elati
onshipinbetween
exporter&buyer.

Wor
kar
easofaMer
chandi
ser
:

Fashi
onForecast
ing:
Itshowsordi r
ectt
hecompanynewf ashi
onpr
esent
ati
onfortheupcomi
ngseason,sot hati
tcanunder
stand
thenewfashi
onconcept,thestor
e‘sMerchandi
singapproachandbett
erhel
ptotheircust
omer
.Gener
allyfashionpr
edi
cti
onis
donebythefashi
ondirect
ionincaseofbigorganizat
ionsandbyownerhi
mselfi
ncaseofsmallor
ganizati
ons.

Desi
gndev
elopment
:Thedesi
gni
sdev
elopedbasedont
hemesusi
ngt
heel
ementofdesi
gnsuchascol
or,
text
ure,
li
ne,
shapeandf abri
cat
ionandadopt
ingthepri
nci
pleoffashi
onsuchaspr oporti
on,bal
ance,rhyt
hm, emphasisandharmony .The
designdevelopmentshoul
dbepract
icalwhi
chsuit
st hecur
rentt
rends&al sofeasi
bletoconvertint
othefini
shedproduct.Desi
gn
developmentismainl
ydoneontherequir
ementofnumberofl i
nesandgr oupsthataregoingtobeof f
eredbythecompanyf orthe
par
ti
cul
arseason.

Sampl
edev
elopment
:Thecol
l
ect
ionofdesi
gncr
eat
edbyt
hedesi
gner
s,t
hedesi
gnwhi
char
ehav
inggoodpot
ent
ial
are
sel
ect
edandt
akenf
orsampl
edev
elopment
.

Productspeci
fi
cati
on:t
hisi
nformationofwillbeusef
uli
nsetti
ngthepr
oductspeci
fi
cat
ionforthepart
icul
argarment
.Aproduct
specif
icat
ionwil
lgui
detheproducti
ondepar t
menttodevel
opandplanthei
rmerchandi
singandproducti
onplanni
ngandorgani
ze
thethi
ngforeff
ecti
veandeffi
cientproduct
ionofthemerchandi
se.

Mer
chandi
singpl
anorpol
i
cy:
afashi
onmer
chandi
singpl
anorpol
i
cyi
sal
ong–r
angest
andar
dforf
ashi
onbuy
ing
andsell
i
ngaswel
lasf
orr
elat
edact
ivi
ti
esl
i
kesal
espr
omot
ion.Mer
chandi
singpl
ansar
epl
annedsev
eral
mont
hsbef
oret
hesel
l
ing
season.

Assor
tmentpl
anni
ng:Amerchandi
seassor
tmenti
sacol
l
ect
ionofv
ari
oust
ypes,
quant
it
iesandpr
iceofr
elat
ed
merchandi
seusual
lygr
oupedunderonecl
assi
fi
cat
ionwi
thi
nadepar
tment
.Agoodassor
tmentkeepi
ngwi
l
lappeal
apar
ti
cul
ar
gr
oupofcustomers.

Buy
ing:
Iti
sav
erycr
uci
alact
ivi
tyoft
hef
ashi
onmer
chandi
singbecauset
hisi
stheact
ual
processofmanuf
act
uri
ngt
hegood
andbr
ingi
ngt
hem f
ort
hesal
esatr
etai
lst
ores.Abuy
er’
sresponsi
bil
i
tiesi
ncl
udebot
hthebuy
ingandsel
l
ingaspect
sofr
etai
l
ing.
TYPESOFMERCHANDI
SER:
APPARELEXPORTMERCHANDI
SER:
Apparelexportmerchandisi
ngmaybedefi
nedas‘al
lthepl
anni
ng&acti
vi
tiesi
nvolv
edrightf
rom thebuy
ercommuni
cat
ion&or
der
recei
vi
ngt i
ll
theexecutionorshi
pmentoft
heorderbyful
fi
ll
i
ngthef
oll
owingfact
ors(Si
xRights)
:

Ri
ghtMer
chandi
se:
Ret
ail
ersmustf
il
lthei
rshel
veswi
tht
hemer
chandi
set
hatcust
omerwant
s.

Ri
ghtPl
ace:
Thel
ocat
ionoft
hemer
chandi
sei
sofpr
imei
mpor
tancesi
ncei
tdeci
dest
heaccessi
bil
i
ty.Muchmer
chandi
sei
s
seasonal
innat
ureandmustbeonhandwheni
tismostneeded.

Ri
ghtTi
me:Muchmer
chandi
sei
sseasonal
innat
ureandmustbeonhandwheni
tismostneeded.

Ri
ghtQuant
it
y:Apr
ofi
tabl
ebal
ancebet
weenv
olumeofsal
esandamountofi
nvent
oryi
sthedesi
redgoal
.

Ri
ghtPr
ice:Mer
chandi
sermustar
ri
veatapr
icet
hati
shi
ghenought
ogi
vet
hest
orepr
ofi
tandy
etl
owenought
omeett
he
compet
it
ionandcust
omer
sexpect
ati
ons.

Ri
ghtPr
omot
ion:Ri
ghtbal
ancebet
weent
hei
nvest
mentandt
heappeal
creat
edf
ort
hecust
omer
s.
ROLEOFMERCHANDI
SERI
NEXPORTHOUSE:
1.I
nter
nal
&ext
ernal
communi
cat
ion:
Amerchandi
serhastocommuni
cat
enotonl
ywi
tht
hebuy
ersbutal
sowi
tht
heot
her
ssuchassuppl
i
ers,
nomi
nat
edf
act
oryowner
s,
f
abr
icmanufactur
erset
c.

2.Sampl
i
ng:
Iti
soneoft hemostimpor t
anttaskforall
theappar
elmerchandiser
s.Her
e,sampl
ehavetodevel
opedaccor
dingtobuy
ers
i
nstruct
ion.Di
ff
erenttypesofsampleshouldbedevelopedheresuchasprot
osample,
fitsampl
e,f
itsampl
e,phot
oshootsampl
e,
sal
esmansampl e,si
zesetsampl eetc.

3.Pr
epar
ingi
nter
nal
ordersheet
s:
Anappar
elmer
chandi
serhast
opr
epar
evar
ioust
ypesofi
nter
nal
ordersheet
ssuchascost
ingsheet
,booki
ngsheetet
c.

4.Accessor
ies&t
ri
msi
n-housi
ng:
Afterconf
ir
mationofagar
mentexpor
tor
der,agar
mentmer
chandi
serhast
obookandi
n-houseal
lki
ndsoft
ri
mmi
ngsand
accessori
esaccordi
ngt
obuyer
’si
nstr
uct
ion.

5.Pr
epar
ingpur
chaseor
der
s:
Di
ff
erentt
ypesofpur
chaseor
der
sshoul
dbepr
epar
edher
ebyt
hegar
ment
smer
chandi
sersuchasf
abr
ic,
sewi
ngt
hread,
tri
mmi
ngs
andaccessor
ieset
c.

6.Get
ti
ngappr
oval
sonl
abdi
ps:
I
tistheot
herimport
antt
askofanapparel
merchandi
ser
.Atfi
rst,
labdipshoul
dbedonebymai
ntaini
ngbuyer
’srecommendati
on
andsubmit
tedbythemerchandi
sert
othebuy
erforit
sappr
oval.I
fit
’sokthenbuy
erappr
ovedi
tforrunni
nggarmentpr
oducti
on.

7.Adv
isi
ngandassi
sti
ngpr
oduct
ionandqual
i
tydepar
tment
:
Agar
mentmerchandi
sermusthavetomakegoodrel
ati
onshipwit
hthegarmentproduct
ionandqual
i
tydepar
tmentf
orsmoot
hand
f
aul
tfr
eepr
oducti
on.Thisal
socreat
esagreati
mpactonshippi
ngtheproductt
imely.

8.Taki
ngr
esponsi
bil
i
tyf
ori
nspect
ions:
I
nspect
ionshouldbedonebef
oreshi
ppi
ngtheproducttot
hebuy
er.Her
e,mer
chandi
serpl
aysasi
gni
fi
cantr
olet
oinspectt
he
pr
oductbyusingstr
ongqual
it
ydepar
tmentort
hirdpart
yqual
i
tyi
nspect
or.

9.Gi
vi
ngshi
ppi
ngi
nst
ruct
ionsandf
oll
owi
ngshi
pment
:
Iti
sthel
astandfinal
tasksofanappar
elmerchandi
ser
.Here,gar
mentmer
chandiseradvi
sesv ar
iousi
nst
ruct
ionstothe
commerci
aldepartmentaboutshi
pmentofagarmentexpor
torder
.Bymai
ntai
ningthoseinst
ructi
ons,
commer ci
aldepar
tmentwi
l
l
shi
ptheproduct
st ot
hebuy er
.
GARMENTSAMPLI
NG
Garmentsamplingisverymuchimpor t
antprocess.Itisamodel ofwhatthebulkpr oducti
onisgoi ngt
obedone.Thesampl i
ngis
quit
ediff
icul
tbutitwi
llmakethebuyerstogetattractiv
enesstowardstheindustry.Becausethebuy er
sgeneral
lypl
acestheorder
aft
ertheyaresati
sfi
edwi t
hthequali
tyofthesampl es.Garmentsamplingisav eryimportanttaskinanappar
elmanufactur
ing
becauseitgi
vesthesati
sfacti
onofthecustomerwi threspecttotheproductbeingmanuf actured.Thi
sisi
nturnimport
antbecause
i
fthebuyerisnotsati
sfi
edbyt hesamples,t
hisputst hefol
lowi
ngatr i
sk:

i
. Pl
acementoft
heor
der

i
i
. Accept
anceoft
hesomeort
heent
ir
equant
it
yofgar
ment
spr
oduced.

Theremaybeasepar atesampl
ingdepart
mentinacompany.Butasthemerchandi
serist
hepersonwhoisi
nter
act
ingwit
hthe
buyer
sregar
dingsamplesandotherrequi
rements,
thi
ssampl
ingdepart
mentwill
workunderthegui
danceAl
soasthesamplesar
e
tobemadeaccordingtothebuy
ers’pri
cerangesandqual
i
tyl
evel
s,merchandi
serhastoadvi
se

Pur
poseofSampl
i
ng:
 Toal
l
owt
hebuy
ert
ojudget
hepr
oduct
ioncapabi
l
iti
esoft
hemanuf
act
urer
.

 Topr
ovi
deameansf
ormaki
ngr
evi
sionsi
nthebul
kpr
oduct
ionpr
ocess.

 Tol
ett
hemanuf
act
urerest
imat
ethet
hreadandf
abr
icconsumpt
ion,
anddev
elopcostquot
ati
ons.
SAMPLI
NGTYPES:

1.Desi
gndev
elopment
:
• Thi
sist
hef
ir
stsampl
ewhi
chi
smadef
oranyst
ylebymostoft
hebuy
er.

• Desi
gndev
elopmenti
sei
therdonebybuy
erorf
act
ory

• Themai
npur
posei
stot
aket
hedeci
siont
opr
oceedwi
tht
hesamel
i
neornot
.

2.Pr
otosampl
e:
• Pr
otosampl
eisdev
elopedatv
eryi
nit
ial
stageandnor
mal
l
yor
deri
sconf
ir
medt
othef
act
orybasedonpr
otosampl
eonl
y.

• Nor
mal
l
y,buy
ersendpr
otosampl
erequestt
o2-
3fact
ori
es.

• Thef
act
orywhi
chsubmi
tst
hegoodqual
i
tyandopt
imum pr
icewi
l
lgetconf
ir
mat
ionf
rom buy
er.

• Pr
otosampl
ear
enor
mal
l
ypr
epar
edi
nsi
mil
arf
abr
ici
fact
ual
fabr
ici
snotav
ail
abl
e.

• Subst
it
uteTr
imscanbeusedonpr
oto.

• Asprotosampleisgivenfi
rsttimet othef
act orytobuyer,
sotodevel
opthepr
otosamplebuyerneedtopr
ovidenecessar
y
i
nformationalongwit
ht heprot
orequest .Theseare: Speci
fi
cati
onSheet(
TechPack)
,Bi
llofMater
ial
,Devel
opmentsample
(opt
ional
),Paperpat
terns(opti
onal),Sampleofnov eltytr
ims,Sampl
eoffabri
cyar
dage(i
tmaybesendbybuy eroraskedto
develop)
,Detail
sofPri
ntorEmbr oidery,
ifany.

• Gener
all
ypr
otor
equesti
srespondedwi
thi
nthe7-
10day
sbymer
chandi
ser
.

• Fact
oryneedt
osubmi
tatl
east4pr
otosampl
es(
quant
it
ymaychangebuy
ert
obuy
er)

• I
fbuy
erdoesnotappr
ovet
hepr
otosampl
e,f
act
oryneedst
osubmi
tthe2ndpr
otosampl
etogetappr
oval
.•Oncepr
otoget
appr
ovedbuy
eraskst
ost
artwor
kingonf
itsampl
e.

3.Fi
tsampl
e

• Fi
tsampl
eismadeandsendt
oconf
ormt
hef
itoft
hegar
mentonl
i
vemodel
sorondummyandf
orappr
oval
ofconst
ruct
ion
det
ail
s.

Atthi
sst
ageofsampli
ng,buy
ermakessurethatfact
oryunder
standsthoroughl
ytheconst
ruct
ionandqual
i
tydet
ail
sandst
andar
ds.
Thesamplesentmost
lyi
nmedium andl
argesizesmenti
onedbyt hebuyer.

• Thefabri
cusedforf
itsampl
epr
oduct
ioni
stheact
ual
fabr
icwhi
chi
sgoi
ngt
obeusedf
orbul
kpr
oduct
ionorsampl
e
y
ardagefabri
cisused.

4.Adorphot
oshootsampl
e:

• I
nor
dert
opr
omot
ethenewst
ylei
nthemar
ketnor
mal
l
ybuy
erasksf
orADsampl
eforphot
oshoot
.

• Buy
erusest
hisphot
oformar
ket
ingpur
poseei
theroncat
alogueorv
ari
ousmedi
ali
ke,
pri
nt,
TVorwebsi
test
oseet
he
r
esponseoft
heconsumer.

• Thi
ssampl
emai
nlysendsi
nmedi
um t
olar
georsi
zesspeci
fi
edbybuy
er.

5.Sal
esman/Mar
ket
ing/
Showr
oom sampl
e:

• Themai
npur
poseofsal
esmansampl
eist
ocol
l
ectt
heor
derf
rom t
her
etai
l
ers.

• I
nSal
esmansampl
eact
ual
accessor
y,act
ual
fabr
ici
susedorsampl
eyar
dageneedt
obeused.

• Thi
ssampleal
sov
eryi
mpor
tantst
ageofsampl
i
ngast
hesal
esofbuy
erdependsupont
hissampl
epr
esent
ati
on,
look,
feel
off
abr
ici
simpor
tant
.

• Thequal
i
tyoft
hesampl
eshoul
dbeupt
othemar
koft
hebuy
er;
hencemer
chandi
sershoul
dawar
eandmakesur
ethat
pr
oductdev
elopmentt
eam i
swel
lawar
eaboutt
hesampl
equal
i
typar
amet
ers.

• Thecostofsampl
epr
oduct
ioni
sgi
venbybuy
erorsomet
imesbuy
ermaygi
ve150%ofFOB.

6.Si
zesetsampl
e:
• Themai
npur
poseofsi
zesetsampl
eist
ocheckt
hef
act
ory
’scapabi
l
ityt
omaket
hesampl
einal
lsi
zes.

• Thesi
zesetsampl
eshoul
dbemadei
ntheact
ual
fabr
icandt
ri
ms.

• Thesampl
escanbemadei
nthesampl
i
ngr
oom oract
ual
product
ionf
loor
,asr
equi
redbyt
hebuy
er.

• Bul
kcut
ti
ngoff
abr
icf
orpr
oduct
ionshoul
dst
artonl
yaf
tersi
ze-
setsampl
egetappr
oved.

• Nor
mal
l
y,1-
2sampl
es(
orquant
it
yspeci
fi
edbybuy
er)ofeachsi
zeneedt
osendt
obuy
er.

• I
fsi
zesar
emor
einnumbert
henbuy
ermayaskt
oski
psomesi
zes,
cal
l
edj
umpsi
zesetsampl
e.

7.GPTsampl
e(Gar
mentPer
for
manceTest
):
• Themai
npur
poseofGPTi
stoper
for
mthephy
sical
andchemi
cal
test
ingongar
mentt
oensur
etheper
for
manceoft
he
gar
ment
.

• Thet
est
sdoneongar
ment
sar
e:Shr
inkage,
Col
orFast
ness,
Seam per
for
manceet
c.

• Gar
ment
sforGPTsampl
ecanbedoneal
ongwi
thSi
zeSetsampl
e.

• Nor
mal
l
y,GPTSampl
eissentt
o3r
dpar
tyi
nspect
ionandr
esul
tsar
esentt
obot
hfact
oryaswel
lasbuy
er.

• I
fsamest
yleishavi
ng3-4di f
fer
entcolourst
henonl
yonecol
orsamplei
stest
edcompl
etel
yandot
hercol
our
ssampl
esar
e
t
est
edonl
ywi
thcolourwaytesti
.e.onl
ycolourfast
nesst
estsar
econduct
ed.
8.Pr
e-pr
oduct
ionsampl
e:(
PPsampl
e)
• PPsampl
eisconsi
der
edt
obeacont
ractbet
weent
hebuy
erandt
hef
act
ory
.

• I
thast
obemadei
nor
igi
nal
fabr
icandt
ri
ms

• Washi
ng,
embr
oider
yandpr
int
ingshoul
dmat
cht
oact
ual
s.

• PPSampl
eist
hest
andar
dforpr
oduct
ionandbul
kpr
oduct
iongar
ment
sshoul
dbei
dent
ical
toPPsampl
e.

• Thef
act
orycanst
artt
hepr
oduct
ionofbul
kgar
mentonl
yaf
tert
heappr
oval
ofpr
epr
oduct
ionsampl
e.

• PPsampl
esendsi
nonl
yonesi
ze1-
2sampl
esorspeci
fi
edbybuy
er.

9.Washsampl
e:
• Washsamplei
smadeandsubmi tt
edtobuyerf
orassessmentoff
eelandhandl
eoffabr
icaft
erwashingofDeni
m orshi
rt
washi
ngprogr
am,henceei
theratsi
zesetst
ageorPPstagewashingsampl
eissenttobuy
erforapprov
alandcarr
yfor
wardof
washi
ngprogr
am.

• I
fsampl
eisnotappr
ovedorappr
ovedwi
thcomment
s,f
act
oryneedst
osubmi
t2ndsampl
etogetappr
oval
.

• Af
terf
eel
assessmentbuy
ermaysuggestt
hechangesi
nwashi
ngpr
ogr
am.

10.TOPsampl
e(TopofPr
oduct
ion):
• Thet
opofpr
oduct
ioni
ssentt
othebuy
erassooni
nit
ial
piecesar
ecomeoutofsewi
ngl
i
newi
thsuggest
ionofQA
depar
tment
.

• I
nTOPsampl
eBuy
ert
ri
est
oev
aluat
etheact
ual
manuf
act
uri
ngoft
hest
yle.

• Buy
ercheckwhet
herbul
kpr
oduct
ioni
saspersubmi
tt
edsampl
eornot
.
• TOPsampl
eal
socheckedbyt
hebuy
erf
ort
hepackagi
ng.

11.Shi
pmentsampl
e:
• Fewbuy
ersmayaskf
ort
heshi
pmentsampl
eswhi
chf
act
oryneedst
opul
lfor
mtheact
ual
shi
pmentandsentt
obuy
er.

• Themai
npur
poseoft
hissampl
eist
oassur
ebuy
eraboutt
heact
ual
shi
pmentdi
spat
ch.

Peopl
einv
olv
edi
nsampl
i
ng:
Sever
alpeopl
eanddepart
mentsar
einvl
ovedinsampl
ingpr
ocess.
Theyare:merchandi
singdepar
tment
,sampl
ing/pr
oduct
dev
elopmentteam,
tri
m andf
abri
cstor
e,pat
ternmaki
ngdepar
tment,qual
it
yassuranceteam,di
spat
chdepar
tmentandetc.

Assessmentofsampl
e:
Buyerassessesthesampleandgiv
esthefeedbackwi
thi
n5–7day
stof
act
orywi
thr
espectt
osampl
e.Feedbackf
rom t
hebuy
eri
s
3ty
pesi .
e.accepted,
rej
ected,
andaccept
edwi t
hcomments.

Thereject
ionofsamplemaybeduet ofoll
owingreasons:Ther
ecoul
dbeoneormorereasonsf
orthesamplerej
ecti
onfr
om buyer,
theseare:sampl
emadeoutoft ol
erance,i
ncorr
ectconstr
ucti
on,f
abr
icqual
i
tymaynotuptomark,
incorr
ectpackagi
ng,
incor
rect
sizesubmissi
on,fr
equentchangeinstyleandmor e
FLOW CHARTOFSAMPLI
NGPROCESS: I
MPORTANCEOFSAMPLI
NGI
N
Cut
ti
ngandmaki
ng APPARELI
NDUSTRY:
↓ Sampl esar emaki ngsur etogetadesi red
output sbasedont hedet ai l
sandi nformat i
on
Fi
rstsampl
eappr
oval
speci fi
edbyt hebuy er
.Amer chandi serwho
↓ wor kscl osel ywi t
ht hesampl ingdepar t
mentt o
sour cer awmat eri
al s,
andpr ocessesf or
Pr
oduct
ionsampl
e dev elopingagoodqual i
typr oductf oran
aff
or dabl epr ice.Ther ear emanypeopl ewhoar e
↓
i
nv olveddi rect l
yandi ndirectlyint hepr ocessof
Fi
nal
appr
oval sampl i
ng.Desi gner s,buyer s,indiv i
dual sengaged
i
nsour cingr awmat erial,qualitycont rol
↓
personnel andt hecast ingdepar tmentat
Gr
adi
ng dif
fer entlev elswor kcl osel yont hesampl i
ngofa
garment .Ithel psinopt i
mi zingt hepr ocess
↓ paramet erf ormasspr oduct ionandal socanai d
i
nel imi natingbot tlenecks.Sampl esar emadeat
Pr
oduct
ion
dif
fer entst agest omakesur et hatal l parameters
aremai ntainedpr operly.Agoodsampl ewi l
l
makeagoodi mpressi ont ogett heor der
conf i
rmat ionf r
om t hebuy er.
WORKFORCEOFSAMPLI
NGDEPARTMENTATGAURAVI
NTERNATI
ONAL:
• NO.OFOPERATORS DEPARTMENTSTRUCTURE:
• SUPERVI
SOR • FABRI
CSTORE
• TOTALMACHI
NERY • PURCHASEDEPARTMENT
• OVERLOCKMACHI
NES • SAMPLI
NGDEPARTMENT
• MACHI
NEFORPI
COTI
NG • CUTTI
NGDEPARTMENT
• MACHI
NEFORKAAJBUTTON • TRI
MSANDACCESSORYSTORE
• SI
NGLENEEDLEMACHI
NES • MERCHANDI
SINGDEPARTMENT
• DOUBLENEEDLEMACHI
NES • CADDEPARTMENT

• FI
NISHI
NGDEPARTMENT

• WASHI
NGDEPARTMENT

• PACKI
NGDEPARTMENT

• SHI
PPI
NGDEPARTMENT
FABRI
CSTORE
GauravInternati
onal 479hast hei
rownf abri
cstoreandal l
thenecessaryfabr
icsweremadeav ail
ablefr
om 225unit.Themain
fabri
cstoreofGIi n225whi chisaproducti
onuni t
.Whenf abri
csaresourcedbythedesi gnersorheadform chi
na,l
ajpatnagar,
Nehr upl
ace, surat,Amr i
tsarandChennait heyarekeptinthefabri
cstoreanditi
sther esponsibi
li
tyoffabri
cstor
edepartment.
From herethef abri
ci stakenfori
nspecti
onandst or
edi nspecif
icl
ocati
onsandthefabr icsaregi
ventot hedesi
gnersonlywhen
theygiverequisiti
onsl i
pwi t
hthei
rsi
gnat ur
e,iti
sdonef ortherecor
dthathowmuchf abricisconsumedbywhi ch
designer.

CUTTI
NGDEPARTMENT
Thecut
ti
ngi
sdonei
nbasementand1stf
loor
.

TRI
MSANDACCESSORY
Gaur
avI
nter
nati
onal
hasahugevari
etyoft
ri
msl i
kelaces,zi
pper,
elast
ic,
but
tons,r
ingadj
ust
ers,
etc.whenneedofi
temsar
ises,
it
i
scommunicat
edtopur
chasedepar
tmentwhichplaceorderandgoodsarer
eceiv
ed.

FI
NISHI
NGDEPARTMENT
I
tislocat
edatthebasementandfi
rstf
looratGI,479alongwithfi
nalinspect
ion,
ironi
ngandpacki
ng.Var
iousj
obsdone
atf
inishi
ngdepar
tmentar
ethreadcutt
ing,spot
ti
ng,tagging,
butt
oning,label
l
ing,
etc.

WASHI
NGDEPARTMENT
Washi
ngdepar
tmenthasonly2worker
sonei
sfordyei
ngandanot
herisforspott
ingwashi
nganddryi
ng.Typeofmachi
nes
av
ail
abl
ewerewashi
ng(sof
tenerwasenzy
me,dr
ying,t
umbler
sordry
er),
Totalcapaci
tyofwashi
ngdepart
mentwas500-800
pi
ecesperday

PROJECTUNDERTAKEN:
Afterworkingi
nthesampl i
ngdepartmentwit
hthedesigner
sIwasabl etounder
standtheimportanceofproductdevel
opment
processinexportbusinessandIhadaknowl edgeforsamplingprocessandhowdi ff
erentdepart
mentswor kinordert
omakethe
exportprocesssuccessful.Tounderst
andtheprocessofproductdevelopmentmusthav edepthknowledgeabouttherange
developmentprocesswhi chisini
ti
alst
eptowardproductdev el
opment.

RANGEDEVELOPMENTI
NTHEDESI
GNDEPARTMENT:
Thedev el
opmentandf ormul at
ionofadesi gnrequiresri
gorousi nv olvementandi nmostofthecasesfoll
owssomeort heot
her
process.Theprocessi nvol
v edshoul dbeacour seofactiont hatwoul dmaker eachi
ngthegoalver
ymucheasi erandsimpler
.
Designcanbedef inedt oconceivet heideaforsomear ti
factorsy stem and/ ortoexpresst
heideainaform.Itwouldalsomean
reachingthegoalswithinconst r
aints.Here,t
hegoal sconsistoft hepur poseli
kewhoi sthedesi
gnf or
?Whati stheuseofthe
designetc.Theconstraintsont heot herhandarethemat erialsandt hepl at
formst obeused.Over
alli
tisaverychall
engingj
obto
createadesignthatisaest heti
c,creativ
eandi nnovati
veatt hesamet ime.

Ifthedesignerisgif
tedwi t
har t
ist
ictal
entandcreati
vi
tythenobv i
ouslytheoutcomeishighlyenhanced.Ever
yindi
vidual hashi
s
ownmet hodol ogyforapproachingtheprobl
em butevent henadesi gneroragroupofdesigner
sdev elopaspeci
fi
cf ormatwhich
assistt
hem i nmakingt hei
rtaskmuchsi mpler
.Thismethodcant henbewor keduponinordertodevelopandimprov eitfort
he
bestofpur poses.Ir
respecti
veofthestagesinthedesignpr ocesstherearecert
ainf
actor
swhi chhav etobedeal
twi thbefore
start
ingthewor ks.Someoft hesemaybe.

Rangedev
elopmenti
sapr
ocessofdesi
gni
ngawhol
enewcol
l
ect
ionf
orbuy
erf
orpar
ti
cul
arseason.Thi
spr
ocessi
sdonebya
team ofdesi
gner sinanexpor thouse.Thewor kofdesigneri stodoat rendanaly sisortrendf orecast
ingf oraparti
cul
arseason
anddev el
opanewr angeofcol lectionbasedont heanal y
sis.Sobasically
,product orrangedev el
opmenti sapr ocessoft
rendand
mar ketr
esearch, andthespr ing-summercol l
ecti
onwasassi gnedtothedesi gningt eam.Newcol l
ecti
onwer edevel
opedfor
diff
erentbuyers;AnnTay l
or ,
Lof t,Aeo, J.j
il
l,Luckytonameaf ewrangedev el
opmentcanbeav erycompl exandt i
mebound
processbutisi sal soveryinteresting.Bef orestart
ingt
hepr ocessofrangedev elopmenti ti
sv eryimportanttoknowaboutt he
brandorthebuy erf orwhichthecol lect
ionhast obepr epared.Forthisadesignerneedst ostudyaboutbr and,t
argetmarket
,it
s
conceptandpr ev i
ouscol l
ect i
ons.Ther efore,makingar angeusi ngbri
ghjtcolorsf orJ.j
i
llcouldbeadi sast erandmakinghuge
garmentswithheav yembr oi
der i
esf orAEOi suseless.

Thus,rangedev el
opmentprocessrequir
escreat
ivi
tyandskill
swiththedesi
gnermusthaveapart
icularmethodtocar
ryoutthe
process.Specif
icpat
ter
nhelpsadesi gnertocompletetheprocessinti
me;al
soithelpst
ofol
lowupeachandev eryst
epinvolv
ed
i
nt herangedev el
opmentprocess.Theprocessofrangedev el
opmentiscarr
iedoutbyadesi
gni
ngt eam whichi
ncl
udes;pr
oduct
manager ,seni
ordesi
gners,
juniordesi
gnersandassistantdesi
gners.

Thus, t
herei
saconst
antcoor
dinat
ionandcommuni cati
onbetweenthedesi
gni
ngandthemerchandi
singdepar
tmentbecause
mer chandi
ser
sst
aysinonetoanothercontactwi
ththebuyer
ssotheyareawareoft
hespeci
fi
cati
onsandthequal
ityofdesi
gns
thatthebuyer
sar
eexpecti
ngfr
om theexpor t
ersandthecost
ingpr
ocessofall
thedesi
gnssamplemadedonebythe
mer chandi
ser
saf
tert
herangeisdeveloped.

Thus,ther
eshoul
dbeasmoot hcommunicat
ionbetweenthedesigner
sandt
hemer chandi
ser
s.Befor
edevel
opi
ngnewli
neof
col
lecti
onandevenbefor
edoingt
het
rendanaly
sis,
adesignershouldbef
amil
iarcer
tai
ntermsthatar
eimpor
tantf
ort
heprocess
ofrangedevel
opment.Asfol
l
ows:

PRODUCTRANGE-Productr
angeref
erstothenewlineofpr
oductthatismadeforapar
ti
cul
armar
ket
.Forexampl
e,dev
elopi
nga
newrangef
orspr
ing/summercol
l
ectionforTal
bot
’sbrand(
agegroup:30-
40years)

STYLE-Styl
eref
erstoadisti
nctaspectt
hatappear
sinal
lthegarmentsinr
angedev
elopment.I
tcanbedeterminedbythetypeof
fabr
icused,t
ypeoftechni
quesusedt omakeagarmentoraninspi
rat
ionbehi
nddevel
opi
ngthewholerange.Forexample,
styl
ecan
becontemporar
y,cl
assisormodern.
THEME/
CONCEPT
I
tref
erst
oast
oryf
rom wher
eideasar
edr
awnt
ocr
eat
eauni
fi
edl
ook.

MOODBOARD/
STORYBOARD
Moodboar
dist
hev
isual
repr
esent
ati
onoft
het
hemeorst
ory
.Thi
svar
iesf
rom seasont
oseasonf
rom buy
ert
obuy
er.

COLLECTI
ON
Coll
ecti
onisagroupofproductsorgarment st
hathaveacommonel ementli
nkingt
hem t oeachot her
.Thiscommonel ementcoul
d
bedesign,
fini
shorrawmat eri
alsused.Thesearet
hebasi cter
msthatadesi
gnerworkinginanexpor thousemustawar eofto
carr
youtthedesi
gningprocesssmoot hl
y.Asuccessf
ulrangedevel
opmentprocessesar esultofcoll
ect
iveteam eff
ortofthe
designi
ngandthemerchandisi
ngt eam.WhileIwasworkingwitht
hedesi
gningteam Iwasr equiredcoordi
natewithseniordesi
gner
,
productmanager
,merchandisi
ng t eam andv ari
ousotherdepart
ment s.
PROJECTOBJECTI
VES: DESCRI
PTI
ONOFPROJECT:
• Tr
endanal
ysi
sandr
esear
ch
• Cr
eat
einnov
ati
vecol
l
ect
ionf
ordi
ff
erentbuy
ers
• Moodboar
dst
udy
• Makequal
i
typr
oduct
satt
hemi
nimum costpossi
ble
• Maki
ngcol
orst
udy
• Getmaxi
mum sel
ect
ionondesi
gnsampl
es
• Desi
gni
ngbodi
esandsi
l
houet
te’
s
• At
tr
actmaxi
mum or
der
sinf
utur
e
• Fabr
icandt
ri
m sour
cing
• At
tr
actmor
ebuy
ers
• Get
ti
ngpat
ter
nsmadef
ordesi
gnsampl
es
• Compl
etet
hepr
ocessont
ime
• Fol
l
owi
ngt
hesampl
i
ngpr
ocess

• Dev
elopi
ngapr
oductr
ange

• Sendi
ngdesi
gnmockups(
embr
oider
y)
Dur
ingt
hei
nter
nshi
ppr
ogr
ammet
heygotnewdesi
gncol
l
ect
ion
• Sendi
ngdesi
gnr
angef
orpr
esent
ati
on
f
orspr
ing/
summer
’19dev
elopedf
ordi
ff
erentbuy
ersl
i
keLUCKY,
• Taki
ngf
oll
owupf
rom myseni
ors
LOFT,
J.JI
LL,
ANNTAI
LORS,
AEO et
c.
r
egar
ding

anysel
ect
ionsf
rom t
hebuy
er

• Taki
ngf
oll
owupf
rom t
hebuy
inghouse,
if

r
equi
red

• Ther
ebymaki
ngchangesi
nthedesi
gn
sampl
es

aspert
hebuy
ersi
nst
ruct
ions
RANGEDEVELOPMENTPROCESS:
Whil
edevel
opi
ngarangedesi
gnermustkeepcert
aint
hingsi
nmindwhichor
dertocar
ryoutt
heprocesssuccessf
ulandi
nthebest
i
nter
estoft
hecompany.Ev
erydeci
sionr
egardi
ngthedevel
opmentofr
angeshoul
dbaseonthef
ollowingf
actors:

SEASONSELECTED-Theseasonforwhi
chwehadt
odev
elopar
ange.Forexampl
e,r
angecan’
tbedev
elopedf
or
spr
ing/
summer,hol
i
dayseasonetcwehadtodev
elopcol
l
ect
ionf
ormoder
nwomenofage30+f
orLOFTbr
andandanot
her
col
l
ecti
onfory
ounggir
lsunder20forAEObr
and.

MARKET-
Wehadt
ocl
earaboutt
hemar
ketf
orwhi
cht
her
angehast
obemade.Amar
ketcanhav
evar
ioussegment
sont
he
basi
sofage,
gender
,geogr
aphi
ccondi
ti
ons,
etc.

BRANDI
DENTI
TY-Wehadt
oknowaboutt
hebr
andsi
dent
it
yi.
eper
sonal
i
tyofabr
andandi
tsmar
ket
.

COMPANY’
SABI
LITY-Themai
nmot
iveofanyexpor
thousei
stogett
hemaxi
mum or
der
sinor
dert
ogener
atemaxi
mum
prof
it
s.Ther
efor
e,adesi
gnerworki
ngi
nanexpor
thouseshoul
dknowaboutt
hecompany’
sst
rengt
hsandconst
rai
nts.I
fany
deci
sioni
smadewhi chbey
ondthecompany
’sl
imitt
heni
tcanbri
ngl
osestothecompany
.
PRI
CECATEGORY-Foreverybuyert
her
eisadi
ff
erentpr
icecat
egor
yfordev
elopi
nggar
mentsampl
es.

Bef
orewebegi nwiththerangedevelopmentpr
ocess,werequir
edt ohaveamoodboar dreadyofrespect
ivebrand,whichconsi
st
ofvi
sualpresent
ati
onofthebrandsconceptforaparti
cul
arseason.Moodboar dexplai
nsthecol
orstoryandtheideasont hebasi
s
ofwhichwear esupposedtodev el
oparange.Moodboardgivesofwhatt hecol
lect
ionwhichisi
nspir
edbyt hebrandsmoodboar d
onl
y.Thisisbecauseever
ybuy erhasdif
fer
entexpect
ati
onsandr equi
rementsregar
dingthei
rcol
lecti
onandadesi gnermustwork
ontofulf
ilt
hose.

DEVELOPI
NGDESI
GNSHEETS:
Basedonthei
nspi
rat
ionfr
om moodboar
dandthepreviouscol
lecti
onsofthebrandwemakedesignsheet
sforthenewproduct
l
ine.Keepi
ngt
hethemeinmind,
adesi
gneri
ncor
poratesapleasingcombinat
ionofal
lthedesi
gnelement
s;col
or,f
abri
c,t
ri
ms,li
ne,
shape,
sil
houet
te’
sofeachgar
ment
.Basedont
heset gnermakes
hedesi ket
chesofdi
ff
erentbodi
esofgar
ment
.
COSTI
NG
Costi
ngofthegarmentiscal
cul
atedonthebasi
sofqual
it
yofmat er
ial
andtheirr
equir
ementi
nt hegar
ment.Iti
soneoft
hemost
i
mpor t
antacti
vi
ti
esofthemerchandi
ser
.Toarri
veataper
fectpr
icetobequotedtothebuyer
,foll
owi
ngar
et akeni
nto
consi
derat
ion:

 Cal
cul
ati
onofconsumpt
ionoff
abr
icandt
hreadst
opr
oducei
nonegar
ment
.

 Cal
cul
ati
onofcastoff
abr
icpergar
ment
.

 Cal
cul
ati
onofcostoft
ri
msandaccessor
ies.

 Cutmakecost
.

 Pol
ybagcost
.

 Costofcar
tonbox
.

Adet
ail
edcostanal
ysi
smaybemadef oreachgarment,
includedexpensesfortr
ims,f
abri
cs,
cut
ti
ng,
labour
,sal
e’
scommi
ssi
on
andmanuf
actur
er’
sprof
it
.Fact
orst
hataretakeni
ntoconsiderat
ionforcost
ingareasfol
l
ows:

 Mat
eri
al

 Tr
ims

 Pr
oduct
ionpat
ter
nmaki
ng,
gradi
ng,
mar
ker

 Fi
nishi
ng
MY
CONTRI
BUTI
ON
ANNTAI
LORS
AEOFORFREEPEOPLE
CASUALTROUSERSFORAEO
TFOL&OEAROFDRAOBDOOM
 EMBROI
DERYMOCKSFOR
J.JI
LL
LEARNI
NG
Iherebyconcludemyi nternpr oj
ectandthecol
lecti
onfort hebrandsLOFT&FREEPEOPLE( AEO).Ihavemadetotal2
coll
ecti
onsofar ound5- 6gar ment si
neachcollecti
on.Ihav efoll
owedthewhol edesignpr ocesstomaketherangeof
coll
ecti
ons,beforetheser angesIhavealsodevelopedt-shirt
smockf orbr andJ.JI
LLwhi chisforagedwomenandt he
i
nspirat
ionwast ropical.Ihav emade4embr oi
deredmocksf orJ.j
il
l
,thenmysecondpr ojectwast omakedesignsofschi
ff
li
andIhav edevelopedmot ifsthenkhakhafornewschi f
fl
i patter
ns.Theni havemadear angeofAEOcasual t
rousersof
around20st y
lesandwor kedont hefini
shi
ng/embr oi
deryf orLUCKYbr and.Aftert
hatIst ar
tedwor ki
ngonmycol l
ecti
onsf
or
LOFT&AEO.

Ilear
nedtheresearchprocess,
developingofdesi
gns,sour
cingoftr
imsandfabr
icsaccor
dingt
oboar
ds,
pat
ter
n
dr
aft
ingorcut
-n-
sewpr ocess,washi
ng/
finishing,
label
l
ing,
packaging,
andcost
ing.