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Media Buyer Job Description

The Media Buyer job involves identifying target audiences, planning media campaigns, negotiating ad rates and space, optimizing budgets and media mix, creating schedules, experimenting with new platforms, ensuring proper ad display, monitoring costs and ROI, and building client relationships. The Content Manager is responsible for writing, editing, and proofreading content, managing a content team, developing a cross-platform strategy, tracking engagement, and managing content across all platforms including email and social media. The Brand Manager analyzes brand positioning and insights, shapes the brand vision and mission, translates brand elements into plans and strategies, leads creative development, establishes specifications and estimates, measures campaign performance and ROI, monitors trends, oversees marketing activities,

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209 views2 pages

Media Buyer Job Description

The Media Buyer job involves identifying target audiences, planning media campaigns, negotiating ad rates and space, optimizing budgets and media mix, creating schedules, experimenting with new platforms, ensuring proper ad display, monitoring costs and ROI, and building client relationships. The Content Manager is responsible for writing, editing, and proofreading content, managing a content team, developing a cross-platform strategy, tracking engagement, and managing content across all platforms including email and social media. The Brand Manager analyzes brand positioning and insights, shapes the brand vision and mission, translates brand elements into plans and strategies, leads creative development, establishes specifications and estimates, measures campaign performance and ROI, monitors trends, oversees marketing activities,

Uploaded by

anon_687413064
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Media Buyer job description

 Help identify target audiences and plan media campaigns


 Compare and negotiate rates, ad space and airtime
 Optimize plans and budgets according to the best media mix
 Prepare schedules and adjust when needed
 Experiment with new platforms and channels
 Ensure ads are creative and displayed appropriately
 Monitor costs and return on investment (ROI)
 Report to clients and build long-term relationships

Content Manager Responsibilities:

 Writing, editing and proofreading content.


 Managing a content team consisting of writers, graphic designers, videographers, etc.
 Formulating a cross-platform content strategy.
 Brainstorm with team members to develop new ideas.
 Build a following on social media.
 Provide editorial, creative and technical support to team members.
 Track web analytics to ascertain content engagement levels.
 Manage content across all platforms, including email and social media.

Brand Manager

 Analyze brand positioning and consumer insights


 Shape and communicate the vision and mission of the organization
 Translate brand elements into plans and go-to-market strategies
 Manage a team of marketing people working on brand initiatives
 Lead creative development to motivate the target audience to “take action”
 Establish performance specifications, cost and price parameters, market applications and sales estimates
 Measure and report performance of all marketing campaigns, and assess ROI and KPIs
 Monitor market trends, research consumer markets and competitors’ activities
 Oversee new and ongoing marketing and advertising activities
 Monitor product distribution and consumer reactions
 Devise innovative growth strategies
 Align the company around the brand’s direction, choices and tactics

Typical responsibilities of a brand manager include:

 carrying out market research in order to keep up to date with customer trends, as well as trying to predict future
trends
 developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure
that products and services meet customers’ expectations and to build the credibility of brands
 analysing the success of marketing campaigns and creating reports
 supervising advertising, product design and other forms of marketing to maintain consistency in branding
 meeting with clients and working with colleagues across multiple departments (such as marketing assistants,
marketing managers and chief marketing officers)
 managing budgets and a team of junior assistants
 organising events such as product launches, exhibitions and photo shoots.

To ensure that a brand remains recognizable, up to date and exciting to customers

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