A DISSERTATION ON

ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY BY TOP ORGANIZATIONS

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

IN PARTIAL FUFILLMENT OF THE REQUIREMENT

FOR THE AWARD OF THE DEGREE OF

MASTER OF BUSINESS ADMINISTRATION

BY
PRASHANT HANMANT NAGTILAK

UNDER THE GUIDANCE OF

PROF. AJAY VARADE

A STUDY CONDUCTED

AT

INDIRA INSTITUTE OF MANAGEMENT

TATHWADE, PUNE – 411033

2015-2017
 CERTIFICATE

This is to certify that Mr.Prashant Nagtilak student of Indira Institute of Management - Pune
has successfully completed his project Titled “Analysis Of Corporate Social Responsibility By Top

Organizations ” PUNE” in partial fulfillment of Master in Business Administration (MBA) course.

Dr. Pandit Mali Mr. Ajay Varade

Director, MBA Internal Project Guide
Indira Institute of Management, Pune Indira Institute of Management, Pune
 Acknowledgement
I take this opportunity and privilege to express my deep sense of gratitude to my research guide
Prof. Ajay Varade and all the faculty members at Indira Institute Of Management, Pune without
whose help completion of the dissertation report was highly impossible.

I wish to express a special thanks to Dr. Pandit Mali(Director – IIMP) and Dr.Pallavi Sajanapwar
(HOD – MBA) for their continuous support. I would also like to acknowledge all my friends for
their help and encouragement.

Name: Nagatilak Prashant Hanmant

Date:

i
 Executive Summary

 Title-Analysis Of Corporate Social Responsibility By Top Organizations

 Significance-Corporate Social Responsibility (CSR) is an integral part of modern industry.

No country is expected to ignore it. CSR related research has been reported from a
number of countries. Therefore, the planned work will be of great significance. The work
will analyze the CSR situation in india. It will make data available for policy makers and
researchers.The proposed research will specifically contribute towards the following:

CSR (Corporate Social Responsibility) practices in India.

Steps taken by Pharmaceutical industry towards sustainability.

Effect of CSR practices on Stakeholders of the industry (Employees and Consumers)

This study can be used for companies to gain a competitive advantage.

 Aims & Objectives

 To study the organizational efforts for CSR practices followed by top companies for CSR
& sustainability for society.
 To study impact of CSR on performance of organizations.
 To study the existing CSR programs and make suggestions in order to improvise the
corporate sustainability.
 To study importance of CSR as a part of marketing strategy.

 Research Methodology- Secondary data collection has been used for conducting
dissertation study because of following key advantages of the method.

The information already exists and is readily available quick & low cost
Helps guide the focus of any subsequent primary research being conducted
 Internal secondary data uses categories and breakdowns that reflect a corporation’s
preferred way of structuring the world
Secondary research may be the only available source of specific pieces of information
(i.e. government data)

Conclusion

 CSR can be adopted by firms as a tool of marketing strategy in order to gain competitive
advantage in present competitive scenario.
 CSR has became a tool for marketing and strategic planning.
 CSR activities play a role in buying decision.
 INDEX

PAGE
CHAPTER NO. CHAPTER TITLE
NO.

EXECUTIVE SUMMARY 1
1 INTRODUCTION AND RATIONALE OF THE STUDY 4
1.1 INTRODUCTION TO THE TITLE 5
1.2 SIGNIFICANCE OF THE STUDY 6
2 LITERATURE REVIEW 7
2.1 REVIEW OF STUDIES 8
2.2 CORPORATE SOCIAL RESPONSIBILITY 12
2.3 CSR AS A MARKETING TOOL 16
2.4 CSR AS A STRATEGIC TOOL 21
3 OUTLINE OF PROBLEM/TASK UNDERTAKEN 26
IDENTIFICATION OF PROBLEM OR TASK
3.1 27
UNDERTAKEN
4 OBJECTIVE AND SCOPE 31
4.1 SCOPE 31
4.2 OBJECTIVE 32
5 RESEARCH METHODOLOGY 33
6 ANALYSIS AND FINDINGS 37
7 CONCLUSION 45

KEY LEARNINGS AND CONTRIBUTION TO THE HOST

8 47
ORGANISATION

9 REFERENCES 50
10 ANNEXURE 52
 List of Figures

Sr.No. Figure Pg. No.

1 Fig. 3.1: List of activities under Schedule VII 16

2 Fig. 3.2: Role of the Board & CSR Committee 17

3 Fig. 4.1: Top companies for CSR for FY 2015-16 18

4 Fig. 4.2: Sector representation for companies 22

5 Fig. 4.3: Actual VS Prescibed CSR spend 23

Fig. 4.4: Top 20 Companies with Actual CSR Spend (INR Cr.) FY 2015-
6 24
16

7 Fig. 4.5: Comparison of spending among large and small companies 26

8 Fig. 4.6: CSR Spending 26

9 Fig. 4.7: Performance of private sector 27

10 Fig. 4.8: Geographical spending profile 28