Scribd
Upload
40 views3 pages

Final Examination Shortbondpaper/hand Written 70 Points Discuss The Following

Content engineering involves organizing content into a structured format using various disciplines like modeling, metadata, markup, schema and taxonomy. It bridges strategy and development by transforming static content into reusable, intelligent content. Successful collaboration results in increased value of content assets, lower costs, improved digital maturity and customer experiences. Content strategy and engineering roles work together on deliverables like content models and taxonomies. The five disciplines relate to each other, with modeling creating content relationships and metadata/markup describing content for various uses. Content engineering fuels customer experience management by adapting content across channels and platforms. It increases content reuse value as content is discovered and used more. A content engineer is important for multi-channel experiences and building workflows between teams.

Uploaded by

doc myra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
40 views3 pages

Final Examination Shortbondpaper/hand Written 70 Points Discuss The Following

Content engineering involves organizing content into a structured format using various disciplines like modeling, metadata, markup, schema and taxonomy. It bridges strategy and development by transforming static content into reusable, intelligent content. Successful collaboration results in increased value of content assets, lower costs, improved digital maturity and customer experiences. Content strategy and engineering roles work together on deliverables like content models and taxonomies. The five disciplines relate to each other, with modeling creating content relationships and metadata/markup describing content for various uses. Content engineering fuels customer experience management by adapting content across channels and platforms. It increases content reuse value as content is discovered and used more. A content engineer is important for multi-channel experiences and building workflows between teams.

Uploaded by

doc myra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

Final Examination

Shortbondpaper/hand written

70 points
Discuss the following:

1. What is Content Engineering?

Content engineering is the practice of organizing the shape, structure and application of content. Content
engineering is broken down into five primary disciplines: model, metadata, markup, schema, and taxonomy.

2. Why is Content Engineering Important?


Content engineering bridges the gaps between strategy and development. Working with content
strategy, content engineering transforms static content into a form that’s atomic, intelligent,
structured and fluid for reuse. The sophisticated reuse of content requires thoughtful
architecture and planning. It takes engineering and teamwork.

3. What are the result of successful content strategy & content engineering collaboration?

 An ever-increasing value of content assets

 Decreasing costs for publishing content assets

 Improved digital maturity

 Improved customer experiences


4. What are the roles of Content Strategy & Content Engineering?

The strategy and the engineering roles work together, jointly with an information architect or
user experience designer. Shared deliverables include a detailed content model, taxonomy,
CMS implementation and management specifications, personalization plan, and content reuse
worksheet.

5. The 5 Disciplines within the Practice of Content Engineering then explain


Content Engineering has many disciplines that each go deep. Most of these relate to or
work with each other. Here are the top five:

Model - Content modeling creates a representation of types of content, their elements,


attributes, and their interdependent relationships.
Metadata - Metadata is content that provides useful, but generally not visible
information about other content. Metadata helps applications, authors, robots use and
relate the content in smart ways.

Markup - Markup broadly is everything wrapping content that’s not the content itself.
Markup describes and presents content and can include XML and content
transformations.

Schema - Schema is a form of metadata that provides meaning and relationships to


content. Schema often involves published standard vocabularies, such as schema.org,
for describing concepts with standardized terms. Robots use schema to understand and
relate ideas.

Taxonomy - A map of related concepts which are applied to content, often as tags.
Taxonomy shows content relationships by enabling dynamic collections of content
items. Enables and supports features like related content reuse, navigation, search, and
personalization.

6. Explain the practice of Content Engineering in terms of the


a. Content Engineering for Customer Experience Management
Customer experience management leaders outperform their market peers. A content
engineering practice is not optional for organizations intent on orchestrating digital
customer experiences.
Content Engineering fuels customer experience management. Content must flow to
shape itself in discrete, structured formats for adaptive use across desktop, tablet,
mobile experiences and print products. Content must transform for implicit and explicit
content personalization.
The reuse of content across channels, contexts, and platforms requires thoughtful
architecture and planning. Customer journeys take place on owned properties, but also
in search, social, native mobile applications, and syndicated views off of the publisher’s
infrastructure. The content must be engineered to facilitate that reach.
b. Content Engineering for Content Reuse
Content assets usually become more valuable the more they are discovered by humans, and
used as part of human process journeys. Content engineering is the practice most accountable
for an organization’s ability to elegantly reuse content assets in multiple digital properties,
applications, and workflows at low cost.

c. Content Engineering for a Multi-Channel World


The content engineer will soon become a mainstream imperative for any content technology
business unit. Examine the skill sets of a content engineer, understand the value, and hire the
best. Discover how to build a workflow among marketing and technical teams to orchestrate
intelligent content.

7. Explain the importance of your report to the implementation of Content Engineering?

8. Cite any advantages and disadvantages of Content Engineering?

You might also like