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Google Ads Google Ads Will Help in Lead Generation and Brand Building

Google ads and Facebook campaigns can help increase online visibility for Tata Shaktee gc sheets. The target audience are rural and semi-urban farmers, service workers, and shop owners who primarily use mobile phones. Keyword research shows popular search terms related to Tata gc sheets prices, specifications, manufacturers, and distributors. Emotional ads highlighting local brand ambassadors could resonate with audiences. Promoting the Facebook page and online campaigns to local distributors and their customers can help spread online awareness of promotional activities. Radio can also be used to engage potential customers by airing real problems and opinions from villagers about roofing materials.

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Spandan Ghosh
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120 views4 pages

Google Ads Google Ads Will Help in Lead Generation and Brand Building

Google ads and Facebook campaigns can help increase online visibility for Tata Shaktee gc sheets. The target audience are rural and semi-urban farmers, service workers, and shop owners who primarily use mobile phones. Keyword research shows popular search terms related to Tata gc sheets prices, specifications, manufacturers, and distributors. Emotional ads highlighting local brand ambassadors could resonate with audiences. Promoting the Facebook page and online campaigns to local distributors and their customers can help spread online awareness of promotional activities. Radio can also be used to engage potential customers by airing real problems and opinions from villagers about roofing materials.

Uploaded by

Spandan Ghosh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PROBLEM – How to increase online visibility of Tata Shaktee gc sheets?

GOOGLE ADS
Google ads will help in lead generation and brand building.
DETERMINE THE AUDIENCE:
Our audience are generally farmers, middle class service holders, shop owners, etc.
They generally belong to the rural and semi urban region and mobile phones are the device used by them
most popularly.
The charts below clearly show that internet connectivity has increased and so has its use.
CONDUCTING KEYWORD RESEARCH:

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EMOTIONAL ADS GET MORE CLICKS. “TATA SHAKTEE live with pride”, this can be the highlight
of the google ads as it has the emotional factor to it. And the ad can also highlight a popular face as a
brand ambassador so that people can identify and relate to the brand better.
COST: The average cost per click in Google Ads is between $1 and $2 on the search network. The
average CPC on the Display Network is under $1. The most expensive keywords in Google Ads and Bing
Ads cost $50 or more per click.
FACEBOOK
Each distributor can be given some benefit in behave of which they communicate to their local customers
about the online portals of our brand and create an online brand awareness.
the distributor should be updated from time to time about newer promotional activities.
The distributor can inform his/her customers about our brands Facebook page and ask them to just be a
part of our online campaigns and tag the people of the town or at least just ask them to like the Facebook
page and tag other people. A Dappu dance troupe, a magician or an emcee no longer catch eyeballs.
Digital tools are changing things. And this is proven in many surveys.

PROMOTING DIGITAL LITERACY

Previously also the brand had used radio for promotional activities but it can be done again as it is
pointed that consumers rely heavily on word of mouth. Keeping this in mind the brand can use AIR (All
India Radio), community radio and mobile to reach and engage with the potential consumers. The
conversations can be around the actual problems faced by villagers related to roofing. A few of those
opinions can then be broadcast to capture the attention of other people from various districts. We can also
push out a missed call number.
Later, pre-recorded voice messages can be delivered to people who give missed calls.

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